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bodyconfidence

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Everyone has their insecurities and hang-ups about their bodies – and we are our own harshest critics.

In the world when images of Instagram and Victoria secret models are accessible at a touch of a button, it's easy to get discouraged.

That's why you NEED to heed this advice from our one and only, Louise McSharry. 

 

A post shared by Louise McSharry (@louisemcsharry) on

As the broadcaster cooled off in the Irish sea with her little man during the heatwave, it sparked a pang of regret.

Taking to Instagram, the body confident expert said: "I feel a tinge of sadness about all the times I didn’t swim growing up because I was too afraid to be seen in a swimsuit. There are a lot of things I didn’t do in my teens and twenties because I was ashamed of my body."

"Thankfully I came to the conclusion that I deserved to enjoy my life rather than hiding away because of something as superficial as my body’s appearance."

 

A post shared by Louise McSharry (@louisemcsharry) on

"I decided that if people judged me, it didn’t matter, that what mattered was living my actual life and not sitting on the sidelines watching other people going on sun holidays or swimming in the sea," she continued. 

"As it happens, I’m not aware of anyone making any judgement or comment since I started doing and wearing what I want. Maybe they do, but I think because I’ve decided I don’t care, I don’t even notice it if it is happening."

 

A post shared by Louise McSharry (@louisemcsharry) on

"Not ‘when you lose the weight’, because you might never ‘lose the weight’ and actually you’re probably just fine as you are."

"One thing’s for sure, you won’t find yourself lying on your deathbed thinking ‘thank god I didn’t take my cardigan off on that really hot day’ or ‘I’m really glad I didn’t go swimming with my friends all those times.’ You deserve to LIVE, whatever body you’re in." 

 

A post shared by Louise McSharry (@louisemcsharry) on

We couldn't agree more.

Now get out there into the freezing Irish sea and rock that swimsuit! 

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It's about time!

A razor company has made shaving history by featuring women with real body hair.

Banished are the days of watching women 'shave' their hairless legs – which makes no sense at all.

Not to mention the whole argument of why women are supposed to be hairless in the first place, in order to be seen as attractive. (EYEROLL)

However, Billie's Project Body Hair is the breath of fresh air we need when it comes to normalising women's body hair.

The razor brand, Billie, launched a campaign to celebrate a normal woman's body hair – Big fat YEP to that.

Speaking of the campaign, Billie's co-founder, Georgina Gooley said:

"Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice."

 

A post shared by Grupa Ponton (@grupaponton) on

"It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed in mass media," added Georgina.

If we didn't love them enough for paving (hopefully) a new trend for all shaving companies, they've gone and donated their photographs to stock image website Unsplash.

It might seem insignificant, but we challenge you to find ANY stock images that show women's body hair in a positive way — yeah, finding all the same hairless images; harder than it seems eh?

 

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Director and photographer Ashley Armitage commented on her involvement in the advertisement. 

"It’s amazing that Billie is the first shaving company to actually show women with body hair. In all razor commercials, for some reason, I can’t wrap my head around the fact that models already have smooth hairless skin.

"How can you know that a razor is even doing its job if all it's doing is swiping off some shaving cream? And more importantly, why is showing female body hair so taboo?"

We ask ourselves the same questions daily tbh!

Photo Credit: Clare Martin (@clarencethebearence)

Though you should never feel ashamed as a woman to embrace your body hair, we know we don't live in an ideal world, particularly as the media seem reluctant to make the change.

Therefore, steps like Billies' is taking are seriously important in the fight towards normalising women's body hair, with one day – it becoming the norm.

It should be purely your choice to shave or not – You're SLAYING either way.

Check out their rad advert below:

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