When you're a reality TV star, stuff can get pretty damn confusing.
Is this actually happening? What show am I on? Is sex appropriate right now? Sure, the list of concerns is endless – just ask Marnie Simpson.
After appearing on This Morning earlier today, the Geordie girl admitted that at times during her stint in the Celebrity Big Brother house she struggled to remember where she was and who she was with.
No, seriously.
Explaining why her behaviour sometimes seemed a little outrageous, Marnie explained: "I went straight from Geordie into there and I was still in my Geordie ways and I forgot that group of people wasn't my Geordie group of people and there were boundaries and sometimes I crossed them."
From flashing Saira Khan to antics in the shower with Lewis, the 24-year-old insists it all came down to her Geordie Shore roots.
"Maybe I'd had a little bit too much to drink, but that type of stuff is really acceptable on Geordie Shore, so when I'm drunk, I just assumed it would be then, but it clearly wasn't."
And while Marnie, who came fourth in the series, was involved in some of the most controversial storylines in this series of CBB, she insists the public has the wrong impression of her.
"When I came out, I was really upset because I saw people saying I'm a bully and that's completely not true," she told This Morning hosts.
Referring to the moment she gave Saira Khan an eyeful, Marnie explained: "It was supposed to be a harmless joke to lighten the mood, because there was a lot of tension in there."
"If you were there, you could feel it. It wasn't a very nice place to be," she said.
Ah yeah, happens to the best of us.