Queen B and Topshop are creating the only active wear we ever need
A year ago a partnership between Beyonce and Topshop was announced, and we all got a bit excited.
Today it has been confirmed that the joint sports and streetwear venture will launch in April 2016.
Queen B and the high street giant have created Parkwood Topshop Athletic Ltd. The label is set to produce clothing, footwear and accessories across dance, fitness and sports categories, with collections aiming to be stylish and functional, offering technical performance.
According to WWD, the label for:
“Women who go to yoga or the health club, as well as those who just want to look as if they do”.
YES!
This is Topshop’s first shared venture into the athleisure world, and Beyonce’s first partnership with the label. It is not her first venture into fashion however, Bey already owns a clothing brand called House of Deron.
Sir Philip Green said about the partnership: "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland.
"Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."
The range will reportedly be sold in 20 counties and the venture will be part of the Arcadia group, which also owns Dorothy Perkins and Miss Selfridge chains.
It might just a little bit early to say it- but we really cannot wait for 2016!
