First, there was the controversial arrival of Tayto Cheese & Onion chocolate; we've tasted the bars (not to mention the Easter eggs) and they are, ahem, a definite conversation-starter. 

A strange concoction of sweet, salt, and cheese, yesterday SHEmazing! seemingly spotted on social media the latest incarnation of the fried-potato-chocolate-twist genre.

Step forward the Maltayto: that distinctive malt-crumb crispy centre covered in Tayto Cheese & Onion chocolate, surely?

Upon closer inspection, however, we realised it was only the messers over at Waterford Whispers News.

Still, the concept is an entirely solid one – and we reckon it would be mega-popular for Christmas.

What do you think?