Ho, ho, ho! Dublin just got a WHOLE load more festive with the arrival of the giant I BELIEVE Christmas tree in the capital's city centre.

Donated by Coillte, the fir was cut down in Wicklow earlier today before being transported to the Custom House Quarter.

There it will be given pride of place for the month-long duration of the I BELIEVE festival.

Officially kicking off in just nine days' time, the event will focus around food, gifts and seasonal joy; it will run right up until December 23 too.

And although dwarfed by the famed 38metre Rockefeller tree in New York City, we reckon Ireland's own version will still look pretty special against the city's backdrop.

In true Holidays Are Comin’ style, the organisers have also been busily posting some very exciting snaps to their Twitter account – all, no doubt, to get us in the mood for yuletide treats and fun (let's just say it's worked too).

Set in a "chalet style village" (including an après ski bar), the I BELIEVE market has charity at its roots: the likes of the Temple Street Foundation, Simon Communities Ireland, Childline, Barretstown, and the St Vincent de Paul will all benefit from the event.

Meanwhile, the impressive tree will be lit at the inaugural Annual Tree Lighting ceremony on Thursday November 26 – something which will be free and open to the public.

Santa will be appearing (natch) in the run up to the big day, and visitors can even buy their Christmas trees from a dedicated market at the Point Village.

You can find out more here, while make sure to watch the festive fir being cut down below: