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Hailey Baldwin is steadily following in the footsteps of her high-end model BFFs, Kendall and Gigi.

She rose to the scene shortly after the Victoria's Secret models, but that doesn't mean she needs to stand in the background.

After launching her first ever fashion line this summer, Hailey is about to debut her first make-up collaboration, and if her usual beauty look is anything to go by, it's not to be missed.

According to WWD, the 25-piece collection with ModelCo will range from lip glosses to contouring palettes and it's inspired by Hailey's "signature go-to beauty products."

Just "think filter-esque hues, sleek packaging, and premium formulas."

 

A photo posted by Hailey Baldwin (@haileybaldwin) on

The collection doesn't debut until November, so even though we have a while to wait, we'd say it's going to be worth it.

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Beauty trends come and go at such a rate it's hard to know which trends are worth investing in and which ones will disappear as quickly as they arrived.  Because of this, we believe the best way to discover if a trend suits you or not is to try it using affordable products first.  

In keeping with this idea, we've lined up three great little products which can be used to create some of today's best loved looks and which all cost less than a fiver each to buy.     

 

Proline Graphic Marker Eyeliner (€4.50)

As anyone with an Instagram account will know, winged eyeliner is one beauty trend that is not about to disappear anytime soon but unfortunately that still doesn’t make it any easier to get the hang of.

Wet n Wild’s Proline Graphic Marker Eyeliner is the ultimate solution to messy pots of liquid liner as its easy-to-use marker-shaped applicator allows for the hassle-free creation of those much sought after lines. 

Because of its soft angled tip, this product gives users the ability to create both soft and thick lines so it can easily be used to create subtle day and striking night time looks.  

This liner comes in two colours – Jetliner Black and Airliner Blue – and while black is generally used for winged looks, we think the navy blue shade is definitely worth a try for anyone seeking liner with a difference.

 

Mega Glo Contour stick (€5.99)

While contouring can be a complicated and product-heavy process, the new Wet n Wild Mega Glo Contour stick has reduced the trend into a simple double-ended stick which is not only super easy to apply, but is also the perfect size for contouring on the go. 

Each stick contains two complimentary colours – a dark brown colour for for shading and a creamier one for highlighting – which are easy to apply due to the narrow stick and super bendable. 

For people who want to give contouring a go without making a major make-up investment, this product could certainly be worth a try.

 

MegaSlicks Lip Gloss (€2.95):

From bomber jackets to dungarees, chokers to tartan minis it seems like 2016's best loved fashion looks have come straight from the 90's and, in beauty terms, there are few trends more 90's than sparkly lip pink gloss.

Wet n Wild's new MegaSlicks Lip Gloss collection comes in 17 hydrating shades which range from clear glosses like Crystal Clear right up to deep burgundy colours like Wined and Dined. 

Since the glosses are less than €3 each and contain the lip loving vitamins A and E, why not try the sparkle flecked Crush Grapes for some major 90's feels?   

 

The new Wet n Wild collection starts at €1.99 and is available from select Penney's stores, Dunnes Stores and independent stockists nationwide.

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When you combine one of the country's most-loved stores with one of the internet's biggest stars – you're pretty much guaranteed that the outcome will be pretty spectacular. 

Yes, Penneys has now announced that it is teaming up with YouTube sensation Gabriella, aka @velvetgh0st, for its latest collection – and understandably the result is hugely exciting.

Hitting stores on August 18 (let the countdown begin!), we will DEFINITELY be first in the queue as everything looks amazing.

Explaining what inspired her range, Londoner Gabriella said simply that she loves cats.

The YouTuber added that she has done several really successful Penneys homeware hauls on her channel – which were subsequently so popular with her viewers that the store approached with the offer of a collaboration. 

Admitting that she's hugely excited by the line's release, she stated: "I love Primark, so going in and seeing my face will be a bit surreal to be honest.

"But, yeah it’s amazing."

The items on offer include pastel-coloured bed covers, adorable cat-themed cushions, cups and eye masks. 

Also hitting stores is the rose gold fairy lights which Gabriella said are "one of my favourite products". "I think they're gorgeous," she added, further explaining: "I can just imagine making a little den with loads of cushions, hanging them up; they'd look so nice and sparkly! 

"And the little glass mug too, with the little cat face on it, I really like that."

 

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Kylie and Kendall Jenner have given fans an intimate, behind-the-scenes look at their recent shoot for PacSun.

Shot on location at the opulent Pasadena Princess estate in Beverly Hills back in March, props used include plastic flamingos, topiary animals, crochet sets, tennis rackets, and roller-skates, not to mention giant white poodles.

And they’ve released a seriously funky video from the shoot too: it was put together by Cameron Duddy, the 30-year-old responsible for the likes of Mark Ronson’s Uptown Funk, Bruno Mars’s Locked Out Of Heaven, and Britney Spears’s recent Pretty Girls.

The Dreams In The Dunes collection, which has been driven by Kylie, 17, and Kendall, 19, themselves, is released online by PacSun tomorrow.

It includes plenty of statement fringe, lace detailing, dark denim and gorgeous matching two-piece sets.

The sisters already have a festival-inspired collection with PacSun, with tops coming in around €30, denim shorts at €50, and simple dresses and rompers priced at €40.

Later this year, the Jenner girls furthermore release a clothing line exclusively at Topshop. 

You can watch the Cameron Duddy video below:

 

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Brown Thomas opened their doors to Shemazing! TV to showcase their Spring Summer 2015 collection.  Niamh Geaney went along to see what we could love, admire and potentially save up for….and there is plenty of choice! It sure is a feast for the eyes with trends such as bright colour blocking, pastel shades, 1970's chic, gypsy goddess, monochrome and flower power dominating the collection.

Take a look.

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MAC have unveiled their new Viva Glam Rihanna 2 Collection and, needless to say, it is amazing!

Rihanna is getting us all out of our make-up comfort zones with a strong and  frosted metallic mauve lipstick and lipglass, based on Riri’s famous and fearless style.

We cannot wait to try this out on a night out on the town! 

The gorgeous products come in a soft, velvet packaging that feature the superstar songstress’ signature, and if that wasn’t enough, proceeds from the new collection will go towards helping people affected by HIV/AIDS. 

The Viva Glam Rihanna 2 Collection will be exclusively available in Brown Thomas and BT2 stores across Ireland from September. 

Just like all of Rihanna's MAC collections, this one will no doubt be a sell-out! 

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We’re sorry to say but we cannot wait for winter if this collection is anything to go by.

Arnotts are Ireland’s largest and longest established department store based in Dublin , with a wealth of brands available instore and online to suit all your shopping needs. So when we heard that they were hosting an exclusive press event to showcase all their upcoming trends for Autumn/Winter 2014, we just had to get the fashion scoop for you all!

Ciara O’ Doherty from SHEmazing! TV went along to the show to see what they had on offer for next season, and managed to nab Lennon Courtney co-designer Brendan and Stylist Cathy O’Connor for all the new-season gossip. Check out the video for more!

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Not that time again!

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They don’t come much weirder or more wonderful than this crazy collection of movies!

If you’ve seen more than one, congratulations –  you’re officially a movie geek!

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Michelle Keegan has been revealed as the new face of high street favourite Lipsy.

Michelle said the collection includes 30 pieces that are ‘super-sexy, ultra feminine and perfect for date nights and parties.’

The 26-year-old actress said, “I have been wearing Lipsy since my teens. I have always admired their collections over the years, their pieces are always bang on trend, are made with good quality materials, and I always feel great when I wear Lipsy.”

Mark Wright’s fiancée tweeted yesterday, “I’m so excited to (finally) announce my first ever fashion collection @LipsyLondon will be available this July!! xx.”

To which her hubby-to-be replied, “Congratulations darling. @michkeegan @LipsyLondon.”

Popstar Pixie Lott and the Kardasdians have also created Lispy lines in the past.

Michelle’s autumn/winter collection will launch on July 3rd online and in stores.

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Yesterday, Irish designer Emma Manley launched her Manley Autumn/Winter 2014 collection in La Ruelle, Dublin 2.

Emma Power from SHEmazing! TV went along to the preview. Check out the video for more!

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Accessories brand Claire’s has just got cooler with a little help from Katy Perry.

The Roar singer has given fans a sneak peek of her accessory range, the Katy Perry PRISM collection, which launches this spring.

The collection embodies all of Katy’s eclectic style, featuring chunky nameplate necklaces and rainbow-coloured charm bracelets galore.

The exclusive range will contain limited edition items, seasonal novelty pieces, collectables and product inspired by the lyrics and titles of Kerry’s greatest hits.

Katy has also shown off her flair for fierce fashion with leopard print cat ear sunglasses, tiger earrings and a lion-head ring to tie in with her Roar theme.

The pop star joins the likes of Millie Mackintosh, Union J and One Direction, who have all worked with the brand.

Speaking about the new collaboration, a spokesperson for Claire’s said, “Katy is an exceptional artist who inspires girls and women worldwide.  Her focus on expressing individuality and being true to oneself mirrors our brand mission.”

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