Remember that viral video showing strangers kissing for the first time? Well, while we liked the idea, the cringe factor was sky high as we watched people who probably didn’t even fancy each-other locked lips for the first time.

That’s why we much prefer Ben Lamberty’s idea – he captured real-life couples kissing in a series of images. The result is much less cringe, and much more intimate.

Lamberty included a few photos of friends kissing ‘just for fun’ and strangely, found that they were the ones who felt less awkward: “It was interesting to see how the different couples reacted. It seemed to be more challenging for the real couples because it was rather more intimate for them than for the friends who kissed just for fun.”

Would you volunteer for a project like this with your other half?!