Coca-Cola’s most recent results have shown that there has been a dramatic decrease in the number of Diet Coke sales.

The company have said that sales of the once popular drink have fallen seven percent on the same quarter last year, which is continuing the decline that begun in 2008.

But why is the popularity of our favourite diet drink falling so rapidly? We KNOW it can't be because of their advertising…

Well, according to The Independent, there are two possible reasons.

Firstly, analysts have associated the recent results on consumer awareness of the obesity risks that are connected with drinking sugary drinks.

Euromonitor noted that, “as consumer awareness of the risks of a high sugar diet has grown, the sugar content of regular Coca-Cola could hinder the company as the consumer agenda increasingly switches to looking for healthier food and drink options.”

But, as Diet Coke has no sugar in it, you may wonder why this would affect healthy eating habits? Consumer health awareness has also made people wary of the potential dangers of ingesting chemically produced sugar substitutes, like the ones found in Diet Coke.

The other possible reason is that within their own brand, Coca-Cola have developed a number of healthier alternatives, and the increase in their sales has contributed to the diminishing of other products.

For example, both Coke Zero and Coca-Cola Life have seen an increase in sales since their production began.

So, if they really are that much better for us, we should probably get used to the idea of switching over ourselves. We just really hope that they put the same effort into advertising their new drinks that they did with Diet Coke…