As of September of this year, Meteor customers will officially become known as Eir mobile customers.

Meteor, which was acquired by Eir 12 years ago, serves approximately 750,000 mobiles users across the country.

Aware that the announcement may spark concern among its thousands of users, Richard Moat, CEO of Eir, insists that the rebrand will have no effect on contracts or mobile plans.

"This decision reflects the confidence we have in the eir brand. The transition will be seamless, and Meteor customers will continue using their mobiles exactly as before," he said in light of the announcement.

"Meteor customers may not have realised that they are part of a much bigger network, and they should be reassured that they can now take full advantage of all of the possibilities that come from being an eir customer."

“By focusing on a single mobile brand and reducing the duplication of supporting two brands, we can offer better value,” he added.

Meteor customers will receive a DM or text message confirming the transition, with further information provided on meteor.ie and eir.ie.