Christmas ads are big business, and every year we look forward to the latest batch of tearjerkers.

Generally following a tried and tested formula, advertisers bring us on a journey which ultimately sees us reaching for a box of tissues before phoning friends and family to profess our love.

And while Polish online auction website, Allegro, have done much the same, it looks like their decision to drop the F-bomb in the middle of the touching commercial has done much to boost its popularity online.

Documenting an elderly man's progress with the English language, the ad shows him practicing the language by labelling household items and mimicking 'not before the watershed' lines he hears on television.

So, when he is finally given the opportunity to practice the language on family members, it's no real surprise that YouTubers feared he'd ruin the precious moment by effing and blinding all over the place,

"Oh god, i thought he was going to say "i am going to f*cking kill you" at the end," wrote one.

"Was expecting him in the end to go "I gonna f*cking kill you"," added another.

Ah lads, as if they'd end it like that…