Since entering the jungle last week, it seemed Scarlett Moffatt of Gogglebox fame has been on course to take this year's I'm a Celebrity… Get Me Out of Here crown.

But while a major hit with the vast majority of viewers, Scarlett's conduct at camp hasn't impressed everyone on the outside world.

It appears the current dynamic between Scarlett, Danny Baker and Martin Roberts has come to the attention of a leading anti-bullying charity who feel Scarlett and Danny have targeted the Homes Under the Hammer host.

After ignoring Scarlett's requests to restock the water supply, Martin was reminded by Danny that Scarlett is currently President of the camp and he needs to adhere to her rules.

"Martin, she’s the President mate – whatever she says to do, you do it," Danny told Martin. "You always answer her back like she’s some silly kid and she isn’t.”

The tension appears to have gotten the better of Martin who, at times. was reduced to tears over the disputes.

Commenting on Martin's experience in the jungle, National Bullying Helpline founder Christine Platt said: “It’s a pity there are no phones as we would want to encourage Martin to call us right now."

“All forms of bullying or psychological abuse are abhorrent to us. It seems Scarlett and Danny are colluding and collectively targeting Martin."

“If the bullying has reached the point where the target is showing visible signs of distress, ITV need to intervene as a matter of priority" she added.

Responding to the controversy, ITV said: "The welfare of our celebrities is of utmost importance."

"We constantly monitor and talk to them to check their welfare and have procedures in place to address any unacceptable behaviour.”