Irish blogger Joanne Larby, otherwise known as the Makeup Fairy, has revealed the secrets behind transitioning her blog into a business.

Speaking at the Irish Bloggers Conference today, the makeup artist disclosed that she tried her hand at many trades before turning to blogging, including art, retail, make-up, nannying and even child psychology.

Putting her massive success down to "hard graft," Joanne said having "the intent, belief and passion to know that you can make it all the way" is the cornerstone of her accomplishments.

Last week, the beauty blogger faced controversy after launching her brush collection, Fairy Wands, online.

The brushes have been likened to those by fellow Irish brand Nima, with one Twitter user saying "what a rip off on Nima brushes, why not pick a more original colour?" before being blocked by the social media star.

The blogger describes the blue hue as being "Tiffany turquoise, to be that little bit different in every way" on her website.

Responding to the Twitter user, Niamh Martin, founder of Nima, said "It’s a pity. Unfortunately, we can’t copyright a colour, but it’s definitely disappointing to see in such a small market."

Joanne has not responded to the tweets, but her fans are clearly happy to snap up the €90 brushes, as Twitter is flooded with mini makeup fairies eager to get their hands on the coveted products.