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Have you ever had that horrible moment when you bring your latest fashion purchase home and realise it looks completely different than it did in the shop?

You’re not alone, it happens to people everywhere, every single say. Needless to say, it can get frustrating.

In attempts to remove this annoyance from the lives of any and all shoppers, Buzzfeed went to 20 different dressing rooms to find out why we feel like shadow monsters in some, and fashionistas in others.

Kristin was able to divide the dressing rooms into various categories after her adventures.

  1. These had terribly harsh overhead lighting which she reported was not flattering
  2. Similar to a public bathroom, the overhead lighting wasn’t dedicated to a single stall, meaning everything gets a bit washed out
  3. Lights everywhere! Overhead lights combined with front lights were found to be unnecessary.
  4. The dressing rooms that allow for even the most pale to embrace their bronzed goddess.
  5. The ones that let you know exactly where all of your body parts belong, in case you forgot.
  6. The magic dressing rooms full of flattery.

After visiting 20 different dressing rooms and realising in almost each one she appeared entirely different despite wearing the same outfit, Kristin shared her findings:

“There is no such thing as “normal” lighting. But if you change your environment and you still like what you look like, then congratulations: You have won at shopping.”

She continued; harsh overhead lights are not flattering for anyone and those weird bumps and lumps are in your imagination, magnified by the lighting. Dressing rooms with vertical lights on either side of the mirror are amazing, just be careful you don’t get caught up in the excitement and blow your entire budget in one go.

Still not certain you want to proceed with your purchase? Apparently the wisest option is to try and step outside of the dressing room and take picture, or ask for someone else’s opinion. Just make sure your shopping buddy is someone you have style trust in. 

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The wait is finally over for Melissa McCarthy and fashion fans alike as yesterday the star revealed the first images of her Seven7 line.

Photographs published by Vogue show the line has got something for everyone. Melissa said herself that: “I want you to wear it how you want to.”

From black and white printed co-ordinates to sophisticated silk wrap tops and skirts there really is something for everyone, not matter what your mood.

She calls the collection a “basic closet” that she just couldn’t find herself. The designs will be available in U.S sizes 4 to 28 (UK size 8 to 30).

The Bridesmaids actress, 44, said that her inspiration for the line came from wanting a collection that she could comfortably adapt no matter what her mood.

“Some days I want to be prim and proper, and others I want to be in a band.”

We understand the struggle, and we appreciate a designer wanting our wardrobes to be a less stressful place with plenty of options.

She also noted that she aims to keep the line at an affordable price level with no piece going over the price of €130. Melissa says that she doesn’t want shoppers to “have to make a choice about going out to dinner or getting the sweater.”

Fashion was something that Melissa has always dreamed of making a career out of as she explained that comedy and acting were never her end-goal.

“Fashion is always what I thought I would do,” she explained to Vogue. “I went into clothing and textiles in college and moved here with [shoe designer] Brian Atwood. I was going to finish at FIT and he made me do stand-up on the second night.”

We think that this collection is going to have plenty of admirers. It is set to be released in the U.S on September 1 and we’re waiting impatiently for an announcement about this side of the Atlantic.

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We do love a good pair of heels around these parts, we can’t even try and deny that. There’s something about slipping a pair on and feeling like you really pulled together an outfit that’s a bit addictive.

Or when you find your favourite pair under the bed, put them on and know your look is really finished. That’s nice before you walk out the door.

However, one issue, they can be so painful. While there are many reasons why we love heels, sometimes we actually can’t stand them. We concluded these are just some reasons why high heels are actually the worst.

Running, jumping, dancing or just general activity doing is not that easy in heels

Men say they love them.Then why are they always wearing runners?

There are many surfaces completely off-limits in heels, including stairs.

It’s hard to look professional when you’re totally off balance

They don’t actually make you look that much taller, which is just ridiculous

They are SO uncomfortable, so eventually you just:

 

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Our very own Lisa Kavanagh went along to Brown Thomas CREATE 2015 which showcased the latest fashion from our very own home-grown designers.

As Irish designer Jill de Burca explained, “CREATE is an amazing opportunity for Irish designers to sell their products in amongst really well-known international brands and have an incredible platform and encouragement from Brown Thomas.”

Check out a few of the great new looks that were on display.  

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Have you ever wondered how it is that Kanye is just nailing the style game again and again?

Well, we found the answer, and by answer we mean a pair of brothers from Staten Island that are possibly the coolest siblings we have ever met (sorry Hemsworth brothers).

 

Dimietrus & Ricardo #DeeandRicky Photo credit @denisse_ashley

A photo posted by pןɹoʍ ןɐɔısɯıɥʍ ɹ&p (@deeandricky) on

Twins Dee and Ricky Jackson, grew up in a not so great neighbourhood with their grandmother, who they credit for keeping them out of trouble and getting them into the fashion world.

“Our grandmother, who is a seamstress, is the one who taught us how to sew,” Ricky tells the New York Post in the run up to their designs being featured in an exhibit called “Rise of Sneaker Culture”. Sounds amazing.

At the age of 15 the twins started to make belts and other accessories out of their Xbox controllers. Ricky says this made their designs original and quickly helped them to be recognised in the street style world:

““We had to find a way to distinguish ourselves… So we took our love of all things fun and colorful and incorporated it into our daily looks.”

 

Kanye wearing our signature #DeeandRicky LEGO Heart Pin #Ellen soon available on www.deeandricky.com

A photo posted by pןɹoʍ ןɐɔısɯıɥʍ ɹ&p (@deeandricky) on

In 2007, they made their debut on the Marc Jacobs runway and quickly after could count Kanye himself and Rihanna as two of their biggest fans.

Miley Cyrus is also known to sport some of their colourful designs.

 

@mileycyrus's her some LEGO Dee&Ricky's Thanks @marcomusicworld

A photo posted by pןɹoʍ ןɐɔısɯıɥʍ ɹ&p (@deeandricky) on

The pair’s customised accessories and trainers have been coveted by many celebrities, with Beyoncé being the latest to have requested a unique piece from the boys: a pair of jeans for Blue Ivy.

Dee and Ricky aren’t just content to cater for the celebrity cliques though, when asked who their dream customer would be their answer was only a little surprising.

“I would love to see President Obama in one of our sneakers… Like, ‘Yo, did you see what Obama was wearing while he was walking the family dog?’”

We reckon Boo and Barack would just love to bring some serious style to the lawns of the White House.

 

Boolin and Coolin.

A photo posted by pןɹoʍ ןɐɔısɯıɥʍ ɹ&p (@deeandricky) on

Right now the pair are focused on launching their site deeandricky.com and their Instagram page is an education in fashion.

We feel more stylish after just scrolling through their feed to be perfectly honest. 

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Celebrities are just like us! And celebrity kids are the same.

It seems that famous toddler North West has confronted the struggle that many of us face on a daily basis. The struggle of picking that perfect outfit.

 

The struggle is real! We cannot go out of the house like this!!! LOL

A photo posted by Kim Kardashian West (@kimkardashian) on

Kim Kardashian posted a cute snap of 2-year old Nori on Friday who was having a bit of meltdown. Poor gal just couldn’t get her outfit together.

The 34-year old reality star posted a snap of her exasperated daughter saying: “The struggle is real! We cannot go out of the house like this!!! LOL.”

We wonder what North's fashion ingénue father Kanye West has to say about her wardrobe choices her.

North donned her bike helmet, a fabulous unicorn backpack and a multi-coloured umbrella before realising she just wasn’t feeling it and throwing herself down in despair.

We feel you Nori, we understand your pain.

It all turned out alright in the end though. Kim posted another picture later that showed North out and about with her stylish accessories, minus the pink headgear though, unfortunately.

She captioned the image: “We compromised.”

North is something of a fashion icon, we can only imagine what kind of style advice she’s going to give to her younger brother when he makes his arrival. Mom Kim is expecting her second child with Kanye sometime in November.

 

"No daddy's it's me necklace"

A photo posted by Kim Kardashian West (@kimkardashian) on

We’re only a little disappointed we won’t get to see and sister-sister tutu styles.

 

#PaparazziGotMeLike…

A photo posted by Kim Kardashian West (@kimkardashian) on

But knowing North has a serious thing for Disney, maybe we’ll get some sweet Minnie and Mickey Halloween costumes.

She’s also not afraid to give the family a shout out with her on point wardrobe choices either.

 

A video posted by Kim Kardashian West (@kimkardashian) on

 

Don't stress North! Your style game is always strong and you're going to be adorable with or without that helmet.

 

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Consider this your formal introduction to Everleigh and Ava.

These two are BFFs, and they are taking over the fashion world. The girls have a massive social media following, and we are not surprised.

They’re amazing. Look at the flower crowns, just look.

The girls’ moms, Savannah and Michelle, have been friends for years. Both are passionate about fashion, and with Savannah being a professional photographer, the natural step was to have the girls step in front of the camera. And they nailed it.

Michelle says that “the girls are super comfortable around her and she knows exactly the right moments to capture.” Yes, she does. Thank you Savannah, this just brightened up our week.

The girls have actually done modelling campaigns for Guess and the Kardashian Kids Collection among others thanks to Savannah’s candid shots.

Apparently the trendy twosome are taking their style game seriously. “They can’t leave the house without a bow or a piece of jewellery.” We love it.

And look, tutus!

They rock their accessories better than some fully grown adults we know and Savannah says that their passion for fashion is only a small part of why we love these two so much.

“They love to dance and sing and prefer to hold hands wherever we go,” says Savannah. Seriously. Intense BFF goals right there. 

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Who could possibly forget the special night that your entire secondary school experience was building up to?

The debs ball was always going to be a night to remember. Whether we remember it fondly, or if it was more of a cringe fest, nobody can forget the excitement of that oh-so special occasion.

And what about those people who went to more than one? There was always that one person in your class that had a stockpile of formal wear; a bedazzled fishtail ball gown ready to go at the first phone call.

It wasn’t enough to celebrate the momentous occasion with their own classmates, no, no no. Some people would be attending balls all over the country.

We thought we’d heard of all the extravagance possible… until just now. Ennis-lady Meghan Griffin went to seven. Seven! Could you imagine the amount of tan that took? We couldn’t.

Speaking with RSVP magazine, Meghan recounted her debs adventures and said (we don’t believe it) shopping for seven different dresses wasn’t stressful at all. In fact, she really enjoyed the experience.

It wasn’t all flawless style though, Meghan does recall her sartorial choices being a little less than on trend looking back on it. When asked what her debs style was she reflected it was more “yellow meringue” and “my big fat gypsy debs” than Beyoncé at the Met Ball.

But just where did she manage to find all those gowns? Meghan told the magazine she “insisted on ordering most of my dresses from the USA”. Fancy.

Not all glamour though, Meghan remembers one dress having to be taken in. The combination of the blistering Clare sunshine and her heavy tulle gown took its toll on the debutante master:

“After withstanding the heat, the weight of the dress and standing for over 30 minutes in four inch heels on a high stool, I fainted and I fell straight off the high stool into poor dressmakers arms.”

She managed to overcome the ordeal and at least one of her social events had a Disney princess-type ending. Meghan and her final debs date ended up staying together for eight years.

“When I text him to invite him his response was: “You better not be messing with me because if you are, that’s really mean”. That date was the start of our almost eight years together!”

Everybody together now: “Awwwh.”

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Any time we’re flipping through the latest glossy fashion magazines to hit the newsstands, or scrolling through the Instagram feed of our favourite fashion icons, we generally end up feeling less than enthused.

After all, who has a spare €200 to spend on Kanye latest Addidas trainers anyway?

In short, generally-speaking the most stylish women of the moment have limitless amounts of cash to throw around on their wardrobes.

Actually, most fashion editors could maybe use a reality check when it comes to informing us about the must-have bag of the season – we only just finished paying the bill for the last one!

However, you don’t have to frustrated any longer! With just a few simple tricks you can make your wardrobe appear on par with those sitting FRO at fashion week.

 

All black everything

Not just a Kylie Jenner catchphrase. A monochrome look will elongate your body and it always looks as if you’ve intentionally spent hours putting the look together. An all-white look will also do the trick. As long as your blacks match and your whites are bright, you’re guaranteed to gain some fashion credentials.

 

Add a belt and learn to tuck

Tucking in any shirttails or baggy jumper hems will give your look instant polish. Adding a belt will cinch your waist and give you an air of serious style diva. Paring your over sized scarf with your belt will open whole new wardrobe choices for you, also handy with our always changing weather situation.

 

Gold accessories

Who doesn’t love some gold accents? According to fashion editors adding some gold accessories to your look, either in the jewellery department or with a bag, is going to make you look like you stepped straight out of Vogue.

 

Have it tailored

It even sounds fancy. Instead of ripping the tags off and throwing away your receipts right away, take a day or two before flinging yourself into those brand new culottes and head to your local seamstress. A quick nip and tuck makes your look seem much more one of a kind, so instant style elevation.

 

Grab your iron!

This one seems obvious, and also your mammy probably warned you about this for years before you took your style seriously. Nobody likes early mornings, but five extra minutes to make sure your look is freshly pressed will add instant polish to your look, even some of your oldest and more well-worn pieces. 

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We thought that we knew Rihanna as an eight-time Grammy winning pop star and social media extraordinaire (check out her Snapchat stories for guaranteed laughs).

Now though, it has finally happened: Riri is set to have her very own fashion line.

Never one to just go with the crowd when it comes to her fashion choices, the one-time creative director for Puma and the River Island collaborator is going to have her very own line of clothing. Yay!

According to reports by Grazia the Umbrella singer has filed an application with the US Patent And Trademarks Office for the name $CHOOL Kills. The patent is filed under “leather products” and “clothing products” categories.

If the rumours are true and the patent filings mean what we all hope they mean, this would be Rihanna’s first ever exclusive clothing line.

Not too surprising considering Rihanna has had previous ventures into the fashion industry.

Her Rihanna For River Island designs were responsible for boosting the retailer's sales in 2014.

But given their chief executive Ben Lewis has previous said there were no further collaborations planned with the singer, we’ve all been hoping her unique style choices would be available to us mere mortals soon.

We're thinking lots of sport luxe bomber jackets and dramatic maxi dresses. Also, plenty of gold accessories and snapbacks. 

While we wait impatiently for further news on Riri’s future fashion adventures, we can always check in with the superstar’s Instagram account for some fashion inspiration.

After all, no one rocks a crop top or over the knee socks quite like this fashion icon. 

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A serious eye for style runs in the family for the Middletons. High street shoppers and glossy magazines are not the only ones taking notice.

Fashion mogul, 64-year old Tommy Hilfiger, is reportedly very keen to have Pippa Middleton become the face of his brand.

Having spoken in the past about his desire to dress Duchess Kate herself, the designer appears to have his sights set on the whole brood.

Speaking to Hello! magazine, Tommy himself admitted that he’s already sent her some summer pieces that he hopes she wears.

While Pippa hasn’t worn any of his pieces just yet, the designer has said “she’s a candidate for Tommy Hilfiger”.

Not surprising seeing as Pippa’s personal style is decidedly preppy chic. And that's exactly the kind of look that the Tommy Hilfiger brand favours. Indeed, he has said the pieces he sent her were “the preppy casual summer dresses”.

Not too long ago the party planner paired up with Tabitha Webb for a collection to support the British Heart Foundation.

So she’s no stranger to the world of fashion, and Tommy has previously said how much he admires Pippa’s style and noted that “she’s not as under the microscope”…. meaning she has more freedom to choose what she wears in comparison to sister Kate.

The 31-year old could even end up working with one of her sporting heroes. It’s well known that Pippa is a tennis fan and considering Rafael Nadal has just been become the face of the brand’s forthcoming scent.

The tennis champion is understandably excited about his new gig saying he’s “always admired Tommy Hilfiger’s cool, all-American designs”.

If tennis-lover Pippa does work with the brand it won’t just be her sporting idol she ends up working alongside, Kenall Jenner who walked in the designer’s recent fashion show.

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Finally, the sun is appearing from behind those nasty grey clouds. Hurray! Except we may be experiencing a mild panic at the thoughts of getting our summer wardrobes together.

Who can blame us? We spend the majority of our time bundled up in chunky knits and dragging our heels in welly boots.

The Irish summer is a pretty magical occurrence and to help you make the most of it, we rounded some stylish summer outfits to help you stay cool, calm and incredibly chic all summer long. Even if it does only last for a long weekend….

White T-Shirt and Skinny Jeans
Light weight fabrics will keep you cool, plus easy practical style is always a winner. Pair it with a sleek blazer in the evening to stay warm when the sun disappears and also to channel some model-off-duty vibes.

 

Striped Shirt and Cut-off Shorts
If you’re feeling brave enough to bare your legs then this is your go-to summer combo. Perfect for festivals with your favourite sunnies or if you’re finally making that long awaited trip to the beach. Don’t forget the bum-bag, making its fashion comeback, finally.

 

Lace Top and Black Shorts
Give the classic monochrome look a summer make-over and pair your favourite black shorts, or jeans or skirt, with a white lace top. Embrace the Boho style and choose flowing dramatic pieces and some laidback Boho waves for the ultimate summer look. Flower crowns optional, but recommended.

 

Fresh Florals
Pretty seasonal prints bring life to any outfit. Cheerful patterns with some bright colours are pretty much everywhere this season so you should have your pick of the bunch. Grab a panama hat to pair the must-have warm weather accessory with your favourite floral piece for serious summer style.

 

Summer Shoes
Don’t be fooled into thinking you have to sacrifice comfort in the name of fashion. Blisters be-gone! This year sees plenty of comfortable options out there with plenty of street-style icons pairing their summer looks with trendy runners. Comfort and style, winning combination for everyone.

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