The Cheryl Cole pregnancy rumours continue apace – after her mum was spotted buying a pregnancy pillow in Mothercare. 

In an image posted to Twitter, Joan Callaghan can be seen at the till, paying for the item.

The pillows can be used during pregnancy and after the baby is born and are designed to help support an expectant mother's bump, back and knees.

Cherly, 33, and Joan, 58,  are know to be particularly close.

Earlier this year, fans were critical of Ms Callaghan's continued presence during the dates of her daughter and Liam Payne, 23.

Indeed, Cheryl felt compelled to issue a comment on the matter in March of this year.

Taking to Twitter "to clear a few things up," she stated: "There have been a lot of unfair comments about my Mam today and I have to clear a few things up in her defence.

"While I am extremely close to my Mam and respect her entirely, she does not and never has had any influence in any of my relationships.

"As a 32-year-old woman I make my own decisions and choices and take full responsibility for them."

Joan lived with her daughter and Ashley Cole during their marriage and it was widely rumoured that the constant presence of his mother-in-law caused the former footballer considerable discomfort. 

Cherly and Liam began dating last December following the break-down of her second marriage to French businessman Jean Bernard Fernandez Versini.

Numerous sources have said that with the former X Factor judge recently celebrating her 33rd birthday, she is desperate to have a baby with her One Direction love.