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Yep, you heard us right, the newest pricey treatment wants to tame and soften your hair down there.

And can you guess what this new beauty product is called?

It's aptly called Fur

Co-Founder Lillian Tung spoke to Fashionista all about her new-found wonder product.

“Cosmetics is a crowded place, and pubic hair is an empty space.”

“So I was like, ‘Yeah, no-brainer.’ Everybody has pubic hair, and we should make sure that we help them take care of it, no matter how they want to.”

Lillian, who worked in marketing at L’Oréal, joined childhood friends and sisters Laura and Emily Schubert to create the new and exciting line, which includes a $49 (€43) tube of stubble cream to soothe the area and prevent in-grown hairs after shaving, laser or waxing.

Ms Tung said that she wants Fur to become timeless and has used packaging much like Chanel's to achieve an upper-class feel to the product.

So, when you want to lavish privates with the finest elixirs, Fur will be there.

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Sharon Osbourne has voiced her opinion on Kim Kardashian’s parenting skills and she is NOT best pleased.

The Talk co-host blasted Kim for dressing North in fur, saying: “I know PETA have asked the Kardashians to stop [wearing fur]. [North] isn’t an accessory – she shouldn’t be wearing ugly couture clothes.”

North was spotted during New York Fashion Week sporting a fur coat and while it was not confirmed if the fur was real or faux, her mum was also present and wearing a coat lined with wolf fur.

Sharon also slammed the Kardashians for wearing fur at all, saying that it is just a way to show off wealth: “[wearing fur] makes me physically sick and wearing it is a very dated way of showing everyone how rich you are. Our grandparents did it, but now we’ve been educated, it’s cruel to keep the trade going.”

Kim’s younger sister, Khloé once posed for a PETA ‘I’d Rather Go Naked’ campaign but has since revoked her support of the protection agency since Kim was attacked with flour on the red carpet for wearing fur. 

PETA also spoke about North's fur coat, saying: "If the fur coat that she’s been dressed in is real, animals have suffered for vanity, something that we’re sure neither North nor any little girl her age would support.”

Hmm, somehow we can't see Kim toning down her daughter's elaborate wardrobe anytime soon. 

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This is horrific, both for the animals suffering for these counterfeit clothes and the people unknowingly wearing them!

Following a year-long investigation into counterfeit goods, it was revealed that the clothing products seized by the police were made up of  ” a mixture of acrylic, viscose and fur from rats and other animals”.

A number of arrests have been made in Rome and police also seized many counterfeit merino wool and silk products.

We can’t help but wonder what “other animals” the police could be talking about…

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Lucy Watson has never been one to mince (sorry) her words and her new campaign for PETA hasn’t changed that!

Condemning her former Made in Chelsea co-star Millie Mackintosh for her love of fur, she says it’s a “shame”as Millie is an “animal lover”.

Lucy posted about her new campaign on her Twitter account and launched the poster today on Chelsea Bridge – good thing she got to wear her clothes this time, brr!

PETA’s associated director Mimi Bekhachi has said that Lucy is a great ambassador for their anti-fur campaign: “She is a great example for other young women and proves that you don’t need to kill animals in order to have a killer look.”

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