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Kim Kardashian is one of the reigning queens of Instagram, but she sent the app into an absolute frenzy today when the Keeping Up With The Kardashians star unfollowed literally EVERYONE.

Everyone was shooketh, to say the least. The police were almost called, people were calling in sick to work, the world nearly shut down. (*Exaggerration for creative licence*)

She unfollowed her family members, brands, close friends and brands, so there were theories of rifts and arguments as well as a new promotional tactic.

Think back to when Taylor Swift's Instagram went black, and came back to life with snakes before she released the iconic Reputation album.

Kim quickly took to Twitter to reveal it was all just a glitch, seeming as confused as the rest of us. She wrote, "OMG what???? What’s going on????" in a totally calm response.

There was an unnecessary amount of question marks used, in our opinion. She also told a fan, "No it’s a mistake. I have to remember everyone I followed now and add everyone. I have no idea what happened.”

In another social media moment, she took to her Instagram stories to explain that she intended on following the same people again, tweeting; 

"We’re working on figuring out what happened but I will start following people back if I can remember everyone. I tried following people again and now looks like at zero again."

Currently, Kim is following 74 people, including sisters Kourtney, Khloe, Kendall and Kylie, and #momager Kris. The level of panic this has caused is borderline mass hysteria, but we remain entertained nonetheless.

Feature image: Instagram/@kimkardashian

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Any eagle-eyed fans of Kylie Jenner and Ariana Grande MAY have noticed that the gals lost millions of Instagram followers overnight.

Jenner and Grande are two of the most followed people on the social media site, with Ari dropping from 145 million to 142, and Kylie dropping from 127 million to 124 million.

It probably isn't a major deal for them, but definitely is problematic for smaller influencers and YouTube creators. So what happened with Instagram, we ask?

Instagram is currently investigating an issue that is causing some of the biggest accounts to lose millions of followers overnight, and took to Twitter to elaborate:

“We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.”

James Charles and Zach Clayton, some of the larger names on the site, both tweeted about the issue, with MUA Charles saying; "Why did I just lose over half a million followers, Instagram. What you doing, sis?”

An original suggestion from Fast Company claimed that Instagram was taking action "to remove millions of accounts the company believed to be inauthentic." Translation: BOTS. 

A lot of companies undergo random sweeps of their user bases to get rid of inactive accounts or spam, with Insta announcing in November that it was hoping to remove more fake accounts on the platform/

“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.”

They later updated their status to say that the issue would be revolved by 9am today, Valentine's Day. The team "are hard at work to get things back to normal". Hmmm, suspish.

The site began removing locked accounts from Twitter since last July, so maybe they just cleared out the bots and the uproar over follower counts has them regretting it? 

Kensington Palace lost a massive 150,000 followers overnight, but the page recovered them today. It could be beneficial for influencers to have an awareness of what their 'real' follower count is, rather than just fake bots.

Some social media users got clever by suggesting you could unfollow anyone your heart desires for this one day and blame it on Instagram, which we have to say is pure genius.

The uproar is uniquely fascinating in pointing out the dependency of many on the website and their follower count. 

If anyone has any cool conspiracy theories on the matter, we'd love to hear them. Instagram are blaming it on a bug, but is it more than that? We do love a good mystery…

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Facebook have paid a 10-year-old boy a whopping $10,000 (€8,700) after he identified a problem with the company’s photo-sharing app Instagram.

Facebook offers a ‘bug bounty’ for anyone who reports any weaknesses with any of their platforms.

Jani has now become the youngest ever recipient of the prize money after discovering problems with the comments section on Instagram when malicious code was typed in.

“I could have deleted anyone's comments from (Instagram accounts). Even Justin Bieber's," Jani said of the problem.

Jani is even too young to have his own Instagram and Facebook accounts under their terms of service which makes his discovery even more impressive.

Learning how to code from YouTube videos, he is considering a career in data security which he seems to be already highly qualified.

Jani is planning on spending his newfound fortune on a new bike and a football.

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