‘I can’t sleep’: The ad on youth homelessness which struck a chord
If you were tuned into Gogglebox Ireland last night, it's highly likely you were struck by a short film which played out in the programme's third ad break.
To the sound of U2's Sometimes You Can't Make It On Your Own, viewers were exposed to the stark reality of youth homelessness in Ireland, and the tireless efforts made by Focus Ireland to support those caught in its cycle.
With a young woman named Lucy at its centre, the short film highlighted the importance of organisations like Focus Ireland, who seek to support young homeless people desperate to reintergrate after leaving State care.
The ad struck a chord with thousands of viewers last night, with many tweeting that the three-minute film compelled them to donate to the charity.
"Just saw this on tv. So moving and powerful. Have donated," wrote one while another added: "Saw this tonight blew me away there are no words…..powerful."
"Sad because it's true especially for so many people leaving care or in unsupported situations. The difference intervention and prevention can make is so life changing. Hats off to Bord Gais Energy for the leadership in promoting and matching this I'll be donating for sure."
If you didn't catch it during the Gogglebox Ireland slot last night, check it out here.
