A sub-franchise of a well-known chain of American gyms has come under fire recently after suggesting, in no uncertain terms, that women who rock the classic pear shape may want to get their head in the game and start changing it.

And people are, unsurprisingly, raging.

Taking to Instagram to highlight the offensive ad, Little Miss Sunshine star, Abigail Breslin, reminded the gym that women shouldn't feel pressured to work out purely to fit a gym's unrealistic beauty ideal.

"Wow honestly disgusted by this @goldsgym you should be ashamed of yourselves," she began in a post which has been liked thousands of times this week.
 

"Things like this are the reason 9 year old girls develop eating disorders," Abigail added. "Working out should be something you do for yourself, your health and your mind & body, not cuz a corporation declares your body shape isn't what girls should look like." (sic)

Grateful she didn't become a member of the gym, Abigail finished by writing: "Interesting they had to single out females. Good job for preying on people's insecurities and perpetuating body image issues!"

Like the actress, the public wasted no time sharing their views of the ad online.

 

 

Responding to the barrage of criticism they faced at the hands of outraged internet users, Gold's Gym have assured the public they will be taking immediate action against their Egyptian franchise.

Too little, too late?