Rihanna launches her own styling agency completely out of the blue
It seems to be one gig after the other for Rihanna these days.
The singer is already balancing being a creative director of Puma, her own beauty line, a new movie role AND her upcoming album ANTI – but being the ultimate Bad Gal, she's not stopping there.
The Hollywood Reporter has revealed that RiRi quietly started her own styling, hair and make-up agency with her managing partner, Benoit Demouy.
The new venture is named Fr8me and is based in LA. Their plan for the agency is to style artists for booking commercials, editorial photoshoots, advertisement campaigns and red-carpet appearances.
Rihanna spoke to THR on her new business saying, "Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do."
And Ri has already lined up hotshot staff to work in her new business. Her make-up artist Mylah Morales is taking to the main stage along with Taraji P Hensson's stylist, Jason Bolden and celebrity hair stylists Marcia Hamilton and Patricia Morales.
Along with her partner, Rihanna is planning to use social media to drive her new venture.
"The industry's changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we're concerned with social media, too — we'll take a makeup artist with 500,000 followers over someone else."
There's no word yet on which celebrity clients plan to work with the agency, but one thing's for sure – we'd have a Bad Gal Riri makeover any day.