It has long been said that blondes have more fun than their dark haired companions but as Michelle Keegan proved at Thursday’s Choose Love ball, blonde simply does not work on everyone.
Many of the world’s best known women have given in to the temptations of the bleach bottle but as the likes of Victoria Beckham and Angelina Jolie have proved, sometimes it is best to have your fun and then quickly retreat back to the dark side.
Here are some of our favourite stars who learned hard and fast that blonde just wasn’t for them.
Anne Hathaway: The Alice in Wonderland star's beautiful bone structure means she can work it long and she can work it short but no amount of jawline perfection would enable Anne to pull off blonde.
Kim Kardashian: With their Armenian skin tones the Kardashian girls were born to be brunette, but the hasn't stopped Kim for bleaching her hair. Last year the reality star shocked everyone when she stepped out with peroxide blonde locks but thankfully she has spent most of her time since with more natural looking tones.
Jessica Biel: Justin Timberlake's BAE gave blonde a go back in 2008 but quickly retreated back to her brunette locks. Since then she has dabbled safely with blonde highlights to create variation without taking the look to the extreme.
Victoria Beckham: Posh Spice might be a major style icon these days but it's unlikely she would have ever reached that status if she had held onto her bright blonde bob.
Angelina Jolie: Today Angelina is one of the most consistently stylish stars on the red carpet, but back in the late 90's the actress did play around with a much fairer look. The star previously revealed to a German magazine that she was actually dark blonde as a child but her mother began dying her hair dark when she was around four years old.
Jennifer Love Hewitt: I Know What You Did Last Summer star Jennifer Love Hewitt had a seriously dodgy blonde experience back in 2014 when she debuted honey toned hues which darkened towards the end of her hair. Thankfully the star has since realised her mistake and has transitioned back to being a full time brunette.
Tulisa: Troubled singer Tulisa has had some major style-based highs and lows but her 2012 blonde experience was most definitely among the lows. The star's yellow locks brought her look right into the tacky zone she has since tried hard to avoid.
Jessica Alba: Over the years the hair of actress and model Jessica Alba has gone through a series of brunette to blonde experiments including all over blonde with bangs in 2005, rooty blonde in 2012 and now back to brown for 2016.
Keira Knightley: Pirates of the Caribbean actress Keira Knightly tried blonde in 2006 but quickly went back to her brunette roots. Since then the star has kept in line with her natural shade and has changed her look by cut rather than colour.