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Do we all remember how insanely popular Ashley Graham's first PrettyLittleThing collection was? We do. Which is why we're oh so grateful for take two; step into spring.

The company are SO excited to announce their second collaboration with the veteran model, entrepreneur, body positivity activist host of American Beauty Star. 

Their #EveryBODYinPLT campaign praises the inclusion of all body types, and PrettyLittleThing are aiming to encourage confidence through fashion, celebrating every woman.

 

The collection is all about those beautiful silhouettes which make you feel effortlessly gorgeous.

Winter wardrobes are officially GONE, it's time to bring back spring. The clothes inspired by the amazing Ashley Graham provide lush, killer outfits with sophisticated tailored pieces.

We're talkin' blazers, button detail dresses and peplum jumpsuits; be your own boss.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@ashleygraham) on

Ashley spoke about her collection, expressing her hope that size will no longer be the 'be all and end all' in fashion;

“The #EveryBODYinPLT campaign shows customers that their size cannot define them and will not restrict them from having access to clothing that they love. Brands like PrettyLittleThing influence millions of people who want to dress on trend, and I’m excited to reach even more people with this second collection.”

The feminine gathered dresses, satin styles and sweetheart neckline silhouettes will have hearts racing, and red takes a starring role. It's next level, gals. Shop the collection now on their website; it's available in UK sizes 6-28. UNREAL.

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Barbie has just gotten WAY more inclusive, after creating dolls who are more representative of the real women and young children who play with her.

The company Mattel are making strides since they first opened in 1959 with bleach blonde Barbie with high-heels and ridiculous body proportions.

The brand are making new additions to the range which feature Barbies who use wheelchairs and with prosthetic legs. 

Barbie has been given high-achiever careers as a vet, computer engineer and doctor, as well as featuring dolls who are diverse, more curvacious and black.

Two new dolls with disabilities will be added to it's Fashionista line on February 11, with the company articulating that it hopes the collection will broaden definitions of beauty.

“As a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion,” the company said in a statement.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@dollsonwheels) on

Mattel’s vice president of Barbie Design, Kim Culmone, explained the latest additions were a response to phenomenal consumer demand.

"We’re going to be introducing a doll in a wheelchair and a doll representing physical disabilities. She has a prosthetic limb," Culmone told Teen Vogue. 

"There will be additional body sizes — a Barbie with a smaller bust and less-defined waist. A wheelchair or doll in a wheelchair was one of the most requested items through our consumer … hotline. It's important to us to listen to our consumers."

Customers are still requesting Barbies with more impairments or disabilities, such as Down's Syndrome or blindness (hence the service dog).

Culmone also stated that the company worked with a team at UCLA and with 12-year-old Jordan Reeves, who has a prosthetic arm, to make the brand new dolls as realistic as possible. 

Reeves suggested that the prosthetic limb should be removable, giving the company one of their “first big ahas”, according to Culmone. "That’s not necessarily something we would have realised how important it would be to someone living with this experience."

Feature image: Teen Vogue

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