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Influencers are on the rise at the moment, with a booming make-up and cosmetics industry and the ever-expanding social media platforms, branding is more lucrative than ever.

Make-up guru and general sass queen Jeffree Star has always vowed to be as honest with his fans as possible, even when it comes to his wealth.

It's no secret that he is ABSURDLY wealthy; as well as his YouTube earnings and side projects, he predominantly generates income from his giant line of cosmetics.

He has now promised to expose any brand who try to meddle with him and his CASH DOLLA in any way that he can, and boy does he have power.

David Dobrik was told by the make-up star that he earns $150 million PER YEAR. *Pause to allow shook people to gather themselves before continuing*

In his recent tweets, Star mentions how he was supposed to create a project which exposed make-up brand deals, but the brand he was working with pulled out in order to keep other clients happy.

He has now revealed how much they were offering to pay him for a SINGLE product; a jaw-dropping $165,000. Dear God.

He challenged another brand to come forward in the New Year to help him in his mission to discuss behind the scenes make-up brand deals, which would be fascinating to see.

It's sure to be a crazy end result, whatever Star comes up with.

Maybe we should try our hand at this make-up artist business?  

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She’s covered Vogue, been the face of Estée Lauder and has walked the Victoria Secret runway, so by all accounts it has been one busy year for model Kendall Jenner.

As well boosting her CV no end, it has now been revealed that in the last year the 20-year-old Keeping Up With the Kardashians star has upped her income by 150 percent, bringing her annual total to a massive $10 million.

Kendall ranked third in Forbes’ yearly list of highest earning models, while lucrative deals with the likes of Chanel and Pantene put Gisele Bündchen in the top spot for the fourteenth year in a row.

Despite having announced her catwalk retirement, the 36-year-old Brazilian supermodel has made $30.5 million since this time last year.

Second place went to Adriana Lima who made only a third of Gisele’s salary with $10.5 million.

Forbes has noted how stars like Kendall and her BFF Gigi Hadid – who tied in fifth place with Rosie Huntington-Whiteley for their $9 million incomes – have used their impressive social media followings to land major deals with big brands like Tommy Hilfiger and Calvin Klein.

Almost one third of the women on this year’s list have never appeared on it before.  Lily Aldridge, Jasmine Tookes and Taylor Hill have all made their Forbes debuts thanks to their work with Victoria Secrets.

So, where is it we get our wings?

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If you're in the habit of sacrificing a made-up face for an extra ten minutes in bed in the morning, it might be worth noting that that very habit could be costing you a lot come pay day.

Yes as much as it sucks, a pair of American sociologists have found that physically attractive people generally tend to make more money than those of us who are only of "average" good looks.

According to Marie Claire, researchers Jaclyn Wong and Andrew Penner found that "attractive individuals earn roughly 20 percent more than people of average attractiveness”.

But before you get too upset and start blaming your financial woes on genetics, it might be worth noting that the study shows the relationship between good looks and income is reduced when grooming is controlled for – which basically means that by wearing makeup to work, you boost your chances of making more money.

While it was previously believed that women's looks have a greater effect on their pay check than men's, this study actually found that perceived attractiveness is of equal importance for men and women when it comes to their income.

The report states: “Further, while both conventional wisdom and previous research suggest the importance of attractiveness might vary by gender, we find no gender differences in the attractiveness gradient.”  Wohoo for equality!

Interestingly – and again stressing the value a bit of slap can have in the workplace – the researchers did note that while grooming can fully make up the looks-income gap for women, it can only fill in half the difference for men.

So next time the man in your life tells you make-up is a waste of money, you now have the info to put him straight.

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