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'Blackfishing' is the bizarre beauty trend that has the internet exploding, and we want to know your feelings on the matter.

In case anyone is confused about the meaning behind the term, 'blackfishing' is relatively new phrase describing people who pretend to have a different ethnicity online, specifically non-Caucasian.

It ahs become increasingly common amongst young white women on Instagram who use certain filters and language to pose as black or Asian, whether for attention or to capitalise, but other internet users deny that there is any racist intentions behind it.

We are SHOOK at this new information; some users online seemingly even use dark filters, are deliberately ambiguous about their face, wear make-up much darker than their natural complexion and use false or altered hair to appear flawlessly black or Asian.

A young woman named Odinaka even created a Twitter account (which was later suspended) dedicated to outing any reported cases of evident 'blackfishing' from white women.

"I created the account because I thought that there was really an alarming amount of white women posing as black women," she told The Cut.

“It’s very annoying to see people who aren’t black get praised…but yet actual black people get called things like hoodrat, ghetto and ratchet,” Odinaka said.

"They’re gaining success by appearing to look like me while I work ten times as hard to get where I really want to be. It’s unfair."

Writer Wanna Thompson spoke to Buzzfeed regarding the alarming trend of 'blackfishing', where she claimed that more responsibility needs to be undertaken when it comes to ethnic transparency:

“It’s clear that a lot of black women are being overlooked for these white women, so that narrative needs to change"

Speaking about the latest infamous incident involving model Emma Hallberg, she said:

"Nobody is saying you can’t get a tan or modify your appearance but she was intentionally ignoring the comments from black women specifically who genuinely wanted an honest dialogue…Her resistance to own up to her ‘blackfishing’ makes me wonder if she truly cares about black voices at all.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on

Swedish Instagram model Hallberg is the latest influencer who has landed in MAJOR trouble after being called out for potential cultural appropriation.

Social media users are now claiming that the 19-year-old influencer has been "pretending to be black" online, but she is adamantly denying these accusations.

According to Hallberg, everyone in her family has naturally curly hair and tan easily, and she has never fully clarified her race on her account. However, this explanation didn't stop the torrent of hate which was heading her way.

Emma is frequently seen sporting a heavily tanned skin complexion and has even appeared on Instagram pages promoting black models, therefore many social media users assumed she was mixed race.

Understandably, the internet nearly lost it's mind, and a storm of angry responses erupted as more alleged examples of 'blackfishing'  were noted.

Some people deny the trend altogether, believing that models simply use methods of tanning as part of their personal beauty regime:

However, many people online commented on the double standards which are present, emphasising that black women are often criticised for being unprofessional or unkempt for their braided or 'untameable' hair.

Some have even sent home from school for their appearance, yet some (apparently Caucasian) influencers are complimented on their aesthetic.

Many of the accused responded with statements reiterating that they were never trying to appear as another race in the first place, the usual responses were regarding make-up preferences, tanning and hair types such as cornrows and perms.

Supposed Asian 'blackfishers' have also been revealed online, with people changing the shape of their face to appear as another ethnicity:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CANCELLED CONTENT  (@cancelledcontent) on

There is much division surrounding the intentions behind these social media influencers; some deny that celebrities such as Kim Kardashian mean any harm when they adopt typically 'black' styles such as braids or dreadlocks.

The prominent issue is that Caucasian people who adopt these racial beauty styles are possibly capitalising on them, while still having white privilege.

Others defend those online for their beauty habits, stating that they have never been pretending to change skin tone, only adopting new trends or even just complimenting other cultures.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

Whether you believe that the contentious trend is authentic or not, this strange controversy is causing an absolute frenzy on social media.

What do you think, are these influencers crossing a line or innocently embracing other styles of beauty?

Jesus take the wheel, this is too much.

Feature image: Instagram/@eemmahallberg

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We all like to believe that slut-shaming is a thing of the past. 

However, an influencer alleged that a Louvre guard shamed her outfit choice and refused her entry into the Parisian landmark. 

Influencer, Newsha Syeh was wearing a black, low cut dress. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

On Instagram, she captioned the picture of herself in the black dressed: "Picasso would have loved my outfit."

But she detailed her exchange with a guard on her Instagram stories – and what she alleged is disgusting.

"He made the most disgusting and horrible gestures and facial expressions, swore at me to cover up, with hate-filled eyes stopped me from entering. 

"I was heartbroken, because I thought the Louvre enforced this archaic rule. Turns out…it does not," she wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

And Newsha is correct – the Louvre doesn't have a dress code.

The guard felt like it was their responsibility to slut shame her outfit – although it's not in their job description.

Hope wasn't all lost for the influencer's dream of entering the museum – she snapped herself in the Louvre, but this time she was wearing a different outfit.

Now, I have lived and worked in France and I understand that French people usually brand low cut or short items of clothing as "vulgar" – but refusing her entry from the museum is absolutely not on.

You'd think in the fashion capital of the world, you could pull off any type of style – but Newsha's experience proves that archaic restrictions on women's fashion are still alive and well.

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When we scroll through Instagram, our feeds are saturated with the seemingly amazing lives and activities of our favourite influencers. 

From their iconic outfits, non-stop social lives, jet-set lifestyles, global travel and brand partnerships, on the surface it appears that they live a charmed existence. 

However, we all know by now that there is a lot of hard work that goes in to being a taste-maker on social media, and that at the end of the day, the women we see on our iPhone screens are just that – real women with lives and struggles and emotions and issues just like anyone else. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Matilda Djerf, a Swedish influencer with 347,000 Instagram followers, and a further 48,000 YouTube subscribers, went on her Instagram live last night and broke down in a raw and emotional moment to her fans. 

The blogger was upset by a comment left by a follower (or troll) saying that she uses her past struggles with eating for attention on her platform. Understandably, Matila was very bothered by this comment, and while she didnt plan to get so deep with her followers, she ended up peeling back the facade that social media has caused us to normalise. 

'I know its so easy to think that everything is super amazing all the time because Instagram paints this unrealistic f*cking life, and I know my life must seem so amazing, I get to travel the world but Iv'e gone through so much shit and I would never lie about it for attention so it's f*cking sick that someone would even say that,' she said in the emotional video. 

'I have scars on my arm, my whole diary is just me hating myself,' she said. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Matilda's Instagram feed is awash with sun-soaked bikini snaps and stunning outfit posts, but she calls on social media users at large to remind themselves that while she has amazing opportunities, that doesn't mean life is peachy all the time.

'I’m just a human and I have feelings. And it was impossible for me to hide it this time. Sometimes you just have to let yourself feel,' she captioned her video. 

'Thank you for picking me back up and for accepting me as I am. I always want to be transparent and unfiltered with you.' And please make sure to think twice before you speak or comment.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Touching on the comment that upset her, she wrote: ' The comment is deleted and I don’t want to get into it too much again but I just want to say that it took me so many years to get healthy from my ED and to start accepting myself as I am. To have someone say I made it all up for attention is just sickening.' 

'Just because my eating disorder is a “small problem” for someone doesn’t mean I’m not allowed to feel what I do. Like my strong, lovely follower commented “everyone is fighting their own battles – some physical, mental and some emotional.'

'My problems do not invalidate someone else’s. Everyone should be able to freely express their problems without someone saying “others got it worse".'

Feature image: Instagram / Matildadjerf

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Popular Irish blogger Rosie Connolly is ready to expand her family with Paul Quinn. The couple are already parents to three-year-old son Harry, but admitted they’re hoping to welcome a new addition soon.

The mum admitted that she has been feeling broody all year.

Rosie opened up about her future family plans to RSVP Live: “I have been dying for another baby since the end of last year,” she admitted.

The fashion blogger has been eager to try for another baby, but one life event was standing in her way- her wedding.

Rosie and husband Paul Quinn tied the knot earlier this year in a stunning ceremony at Carton House, Kildare.

The lavish event took a hell of a lot of organising, so Rosie wanted to wait until after the grand event to think about growing their family.

"We would love to have another baby- if it happens, it happens. Obviously, with our wedding in May we knew that we had to hold off a little," the influence said.

Having another baby would be such a joy for the newlyweds: “We would be absolutely thrilled,” she shared.

Becoming a mum was a life-changing moment for Rosie. She gushed about the birth of her son Harry on her blog.

“The love that came over me was so overwhelming, I just cried for the first week non stop, all happy tears,” she wrote.

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There are dozens of influencers out there who are empowering all kinds of women, from the fit fam to the body positive movement. However, one group that we’ve struggled to see being represented are ladies that are a size 14, until now…

The wonderful Lucy Wood has inspired many women to embrace their size 14 bodies with her encouraging and honest videos.

The writer has bravely opened up about her body in a series of videos, where she shares her body confidence tips and fashion advice for women who are ‘a little bit fat.’

As a size 14 woman myself, Lucy’s videos have made me feel comfortable enough to dress the way I want, instead of covering up every inch of my body.

There is so much pressure on women to look a certain way, and that is why content creators like Lucy are so important.

One of the main reasons why I love the autumn and winter months is because I feel more body confident. I love wearing snuggly jumpers, giant scarves and chunky boots. However, once the summer rolls around I can’t help but dread the change of style.

 

 

A post shared by Lucy Wood (@lucyjanewood) on

When I turn over the calendar from May to June I can’t help but fret about the struggles of dressing my size 14 body in ‘suitable summer clothes’.

My mind fills with a wave of worries- How will I cover up my pasty pale legs? Won’t my stomach look too big in light summer dresses?

Since watching Lucy’s inspiring videos, I have realised that it doesn’t matter what size you are. We should all dress in a way that makes us feel good. You can wear a floral playsuit whether you are a size 8 or a size 14.

You don’t have to cover up your body just because you’re that little bit chunkier than your friends. Embrace the skin you’re in and follow in Lucy’s footsteps.

She’s paving the way for us size 14 ladies and I’ll proudly march beside her.

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While many influencers get slack these days for contacting brands for sponsorship, companies can also end up looking foolish in their pursuit for a collaboration. 

This is evident in a recent tweet post from YouTuber Charlotte Rollin.

Charlotte was contacted by a chocolate-based diet company (seems legit…) to see if she would be interested in working with them.

 

A post shared by Charlotte Rollin (@_charlottesweb) on

The influencer previously suffered from an eating disorder, making the potential collab pretty inappropriate for Charlotte's audience.

If the brand had done any research into her content, they probably would have known this. 

The 20-year-old content creator essentially told the brand where they could shove their collaboration request, in a manner that would have had us shook. 

Charlotte posted screen grabs oif the email she sent them, and frankly, we dont think she could have said it better.

'It is quite apparent to me that you have not taken the time to look at my previous social media posts or even have an idea of the type of the content I create, as if you had, you would most likely be aware that I in fact have suffered with anorexia for the past 5 years.'

'I therefore would, under no circumstances, even consider promoting a diet or detox drink on my social channels, which many follow as they also suffer from mental health issues and use as a reassurance that they are not alone in these struggles,' she continued. 

 

A post shared by THE CHOCO DIET (@thechocodiet) on

'I find the nature of your product to be damaging, and I know for a fact that these shakes are not a healthy way to lose weight, even for those that have a genuine, non-disordered desire to do so.'

Hear, hear Charlotte!

This is definitely a moment to take note of for brands. 

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It's not everyday a normal human would run into Drew Barrymore in the office, but for Elaine Caffrey it's just part of the job. 

The Glasnevin native made the leap to New York last year, and now her life sounds like something out of an episode of Gossip Girl. 

Studying Marketing in DCU, Elaine was always a big fan of all things sports. Playing basketball for Ireland, she went on to do a Masters in Public Relations and was headhunted to Legacy, a sports and marketing company. 

Realising that she had a passion for digital marketing, Elaine did a second Masters part-time in UCD's Smurfit Business School.

“I'm so glad I did it but it was a tough slog while I was working full-time," she recalled. "It really helps that I’m a bit of a nerd though.” 

Not only did the masters help her with her career, but it also opened up another opportunity- a graduate visa to America. 

“I felt like if I don’t do it now I’ll never do it. I’d passed up an opportunity to go before, not that I’d regretted it exactly but I felt like I was being given a second chance. Everyone thought I was a bit mad. But I figured why not and threw myself into it.”

Swapping her family home where she had always lived with the unknown of New York, she took the leap and moved. 

“I did what loads of Irish do and came over with no job and no place to live. I only knew one girl from years ago. There were a lot of $1 pizza slice dinners.”

When it came to job hunting, Elaine knew exactly what she didn't want- to settle. 

"I could have gone for loads of jobs but I wanted to stick it out for a job I really wanted, something that I knew I could challenge myself in. I didn't want to be stuck in a job for the sake of it. Definitely put yourself out there and network." 

Eventually, she struck gold, a position as a digital marketing manager with French beauty management, Maesa. On a day-to-day basis, she manages the online presence exclusive beauty brands including high-profile influencers and Flower Beauty by Drew Barrymore. 

All awkwardness at meeting celebrities and mega-influncers is immediately broken by her "Irishness". 

"Usually I’m the only Irish person in the room, I'm the only one in the office. When I first met Drew I was like 'Oh My God' but as soon as I opened my mouth she was like 'you’re not from here, you’re Irish?' and that immediately broke the ice." 

The beauty influencer industry in the US was like nothing Elaine had expected. 

“It’s crazy how big the industry is here, at home everybody knows everyone else. It's a difficult industry to break into. 

“There’s a similarity between athletes and beauty influencers I didn't expect. At home, sports people are so revered. Here it’s the same, but with influencers. An influencer could have a product up on their Instagram and it could be sold out in 24 hours.”

And it's easy to see why, with their massive followings, beauty brands definitely recognise the power of influencers. 

“It’s insane how big influencers are over here. It’s so different to home. The other week we had a launch with 20 influencers and between them they had 75 million followers. When you think about the fact that Ireland has a population of 4.5 million, it’s crazy." 

But is the influencer bubble about to burst? Elaine is unsure. 

“It’s actually something we talk about quite a bit in the office. I would have thought that the influencer scene can only last another three to five years. But then one of them will go and turn it around and blow my expectations out of the water. They make incredible livings for themselves. 

“There’s so much content out there, it can feel quite overpopulated. We deal with four different agencies that manage influencers alone.

“Sometimes I didn't think it’ll last but a lot of them are now diversifying. Many of them are launching their own products or working on collaborations." 

With her "little family" of Irish and American friends, Elaine still keeps up with her favourite sports from home. 

"I said I'd never be that Irish girl, eating a fry at 9 am watching with GAA, but here we are," she laughs. "You know what they say- you're never more Irish than when you're away from home." 

It's a long way from Dublin but Elaine is taking a bite out of that big apple. 

“The pace of life over here is a million miles a minute, you can be doing something all the time. I work tougher and longer hours than I would back home the pay-off is worth it.  You put more into your work so the benefits are better, you’re learning all the time.”

Read on to see Elaine's top picks for the best foodie spots in NYC! 

Balthazar (Soho)

"It is in the heart of Soho surrounding by the best shopping spots in the city. The first time I went here was during New York Fashion Week and we were sat close to the Beckhams! The entire family was there as they came in after her show. It was a serious 'pinch me/fangirl' moment as I am slightly obsessed with Victoria!"

Gotan, TriBeCa

 

Spring garden @gotannyc

A post shared by Gotan NYC (@gotannyc) on

"My office is in TriBeCa and this place is right beside me – I love it! There is a professional vibe within the restaurant as most people are working while there so it makes catching up on emails a lot easier as they are laptop friendly with sockets on each table. Their acai bowls are incredible!"
 

Tao Uptown, Upper East Side 

 

A post shared by Thefeastkings (@thefeastkings) on

"I love the decor and the vibe in Tao, it’s dark and intimate and the food is delicious. The DJ plays Hip Hop and R&B throughout dinner too which gives it a unique atmosphere."

UES Scoop Shop, Upper East Side

"UES is a speakeasy bar disguised as an ice-cream parlour. Once you go in through the “refrigerator door” you enter a hidden bar that serves the most creative cocktails I've seen in NYC! It has just opened so it is still a hidden gem uptown." 

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Irish blogger and stylist Ciara O'Doherty has launched an opulent hair couture accessories brand, Taylor & Rose. 

The YouTuber launched her new brand last night, and we were beside ourselves browsing through the ornate, distinct collection. 

The stylist has curated a collection of decadent pieces with multiple influences.

Ranging from baroque-inspired earrings to embellished headbands that would be right at home in Blair Waldorf's walk-in closet, the statement pieces are varied throughout the collection. 

The trophy pieces are in the premium accessory price bracket, with intricate crowns retailing at up to €145.00, but there is a wide range of prices on site, with stunning gold hair pieces starting at €12.00

'The idea for it started over a year ago when I was putting together an outfit for a fashion event here in Dublin,' said Ciara. 

'I was looking for a really special headpiece – I wanted something unique, luxurious and affordable – and after searching high and low I realised that this was a collection that I wanted to bring to life myself.'

'Taylor & Rose is all about hair couture, and creating your own bespoke hair look for that special occasion.'

'So whether it's a soft elegant hair vine or an opulent regal crown, I wanted to bring Irish women a collection of high fashion hair accessories without the designer price tag – because we all deserve to feel like a Queen for a day!'

We adore the ornate crucifix earrings, and the crowns are one way of proving your regal sartorial credentials. 

As well as playing host to luxurious Baroque-style accessories, there are also a number of holiday-perfect pieces. 

In bright colours and patterns, the textured pom-pom hoop earrings are a SHEmazing fave. 

While the idea for the collection was spurned from creative necessity, the name of the brand is personal. 

'The name Taylor & Rose is inspired by two very special women,' said the blogger. 

'The first is the iconic Elizabeth Taylor (who loved wearing crowns) and the second is my mum, Rose, who will always be my Queen!'

The collection is currently available online. 

We know exactly where we'll be turning for unique, opulent hair pieces this season…

 

A post shared by Ciara O'Doherty (@ciaraodoherty) on

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Blogger Conf 2017 kicked off today, and a whole host of bloggers and industry insiders joined forces to discuss the ins and outs of building your brand.

Eimear Varian-Barry was on the impressive agenda to discuss her success on Instagram, and how she has carved out her own stand-out space on the photo sharing site. 

According to the veteran Instagrammer, there is a place on social media for everyone, and there are a few simple ways to make the most of your feed.

  • Be real

According to Eimear, people are over highly edited, curated content, and now want a more authentic experience. 

Her advice is to never edit your face, and be mindful of using obvious filters or editing techniques, although teeth whitening is the exception. 

  • Theme

Eimear admits to being very picky about her theme on her Instagram page, which has ony added to her success.

The mum takes ages to choose the right photo to upload to her feed, and always tries to use photos shot in natural light for consistency, which is key. 

  • Hashtags

Hashtags can be an amazing way to up your likes and follows if you choose them wisely.

Hashtags that are relevant to the post can massively drive engagement, so do some research about your niche and apply tags that work for that niche. 

  • Timing

According to Eimear, the new Instagram algorithm is a 'total mind feck' for bloggers and influencers, so getting the timing of a post right is essential.

Eimear advises 9pm as the best time for people to be checking their Insta feeds to potentially like your post.

We'll be spending the evening adjusting our Instas… 

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People can be a little shy when it come to talking about their salaries, but with unions fighting the gender pay gap and more millennials in the workforce than ever before, it's a pretty important topic. 

A submission from the Irish Women's Council of Ireland found that on average, childless women earn 17 per cent less than men, while working mothers earn 14 per cent less than their male counterparts, but in one industry, women are the higher earners.  

A new report by Influencer found that female social media influencers are earning substantially more than men, completely flipping the gender pay gap. 

 

A post shared by Chiara Ferragni (@chiaraferragni) on

A woman with 100,000 followers can earn up to €50,000 from posting two sponsored posts a week, while her male counterpart would earn approximately €37,000 for the same work. 

This means that in the world of influencers, men earn about 26 per cent less than women in the same field. 

According to the report, there are a few reasons for this.

 

A post shared by Zoella (@zoella) on

The researchers believe that this increase comes from the genres of interest that are popular online. Im som,e of these genres, women are the most prominent players.

‘Female influencers are commanding higher fees than their male counterparts, flipping the traditional pay gap on its head,' said Ben Jeffries, the 21-year-old founder of Influencer. 

'Perhaps this is due to the exponential rise of fashion and fitness collaborations on social media, where female influencers are very prominent.’

 

A post shared by Tanya Burr (@tanyaburr) on

Fashion and fitness social media profiles are among the most popular, with the likes of Chiara Ferragni, Zoella, and Suzanne Jackson leading the pack. 

With influencing now being a viable way for people to earn their full-time income, the fact that influential social media posts can now fetch such high sums is astounding. 

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There is nothing we love more than pouring over our favourite influncer's Snapchat story on the commute home, and each Irish influencer definitely has their own style and tone.

Doireann Garrihy has become a Snapchat star in her own right, after her original video of influencer impressions went viral five months ago. 

Now, the Spin 103.8 radio host has posted her second part of the influencer installation, and we're seriously hoping it will become a series.

This time around, Doireann has included Roz Purcell, So Sue Me and Pippa O'Connor in her impressions. 

The comedic genius has amassed thousands of followers thanks to her hilarious videos dedicated to some of Ireland's top personalities, and her impressions are uncanny.

The comic imitated the blogger's voices and accents perfectly, as well as mimicking their mannerisms and gestures.

In case you missed her first video, here it is; 

Doireann is also one of our amazing judges on our panel for the SHEmazing! Awards, a panel that is made up of some of the biggest and brightest stars from the media world, the food, fashion, beauty and fitness industries and, of course, the blogosphere. 

So, while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!

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