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When it comes to influencers, some of the settings which are staged for that perfect shot look absolutely effortless. Too effortless, tbh… suspiciously effortless…

An absolutely gas video has been posted online by @TaylorLorenz which sheds light on the environmental factors which influencers endure.

Whether it's freezing cold weather, sunlight blazing in your eyes or just awkward angles, getting the perfect shot isn't as easy as it looks.

The video displays several influencers and bloggers jostling to take the perfect picture at an intersection in New York, 59th and 5th avenue;

They're working hard, to be fair; they've all gotta compete for the best image possible.

Apparently 59th and 5th is some kind of blogger hotspot, an aesthetically pleasing location which influencers have now plagued.

Some witty Twitter users have compared the video to a favourite dystopian show…

It is pretty reminiscent of THAT Bryce Dallas Howard episode, where everyone can rate each other and give points based on their image and personality, similar enough to Instagram.

 Whether you find the video disturbing, hilarious, mediocre or just plain creepy, it says a lot about how different today's social media world is.

We are hugely entertained by the reaction tweets though… keep 'em coming.

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PrettyLittleThing have announced their latest collaboration, and we can't get enough of the fashion looks coming out of the new edit.

Their first PLT Presents edit features Instagram style queen Ellie Beatrice Joslin, known to her followers as Miss Joslin. She's one to watch, especially when it comes to serving up some fierce style moves.

Each collection of the PLT Presents edit shows a carefully curated drop from some of the most aspirational women on the scene. Keep these girls on your radar, and your Instagram feed.

Miss Joslin hit the streets of Barcelona to shoot the outfits of the day, and the clothes from her collection are simply stunning. 

From her cool girl outfits to her hair (absolute goals) and make-up, Ellie’s got us covered with the best styling inspiration from head to toe. 

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Her signature style isn't far away from the pieces she's chosen. It's hard to choose from the classic and wearable yet bang-on-trend styles.

The collection features laid-back loungewear, sleek separates for layering and neutral, simple pieces for effortless glamour. The colour palette is pretty simplistic, but striking.

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Creating killer looks for your Instagram won't be the slightest bit difficult after shopping Miss Joslin's edit. Ellie talks about her collection on the PrettyLittleThing: Behind Closed Doors podcast today; 

“The whole experience has just been pretty crazy, overwhelming unreal. I’ve had input in the whole thing, helping design choosing materials."

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"I wanted full input and wanted to create a collection which is very my vibe and versatile, not just for me but in terms of like, I want there to pieces so people can dress it to their vibe," she continued.

"I just feel like everything about the brand I enjoy, I like the fact they have a range of models they use and showcase different sizes”. I’ve been working with PLT for so long, I love the environment I love the team."

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Bring outfits straight off the Instagram to real life with Miss Joslin's first PLT edit.

The prices range from €12 to €50, so the affordability factor is bound to earn her more fans. Shop the range here.

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We thought we'd heard it all after the whole 'don't put ice lollies up your vagina' warning yesterday, but this takes the cake.

According to The Sun, a Spanish lake in Galicia is gaining notoriety for social media influencers thanks to it's gorgeous turqoise waters and stunning aesthetic.

There's only one, minor downside. The crystal clear water of Monte Neme is actually a toxic waste dump, created by the Tungsten mine which was utilised during World War II.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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According to reports, the mine was abandoned in the 1980s and the 'lake' is a large hole full of dangerously contaminated water. Lush.

A Spanish publication named Publico claimed that one person started getting sick after taking a dip in the luscious green water, and broke out in a rash that lasted for two weeks.

What did he have to say about his experience? "The photo was worth it." Wow, no wonder the earth is slowly dying.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@rin.067) on

Another Instagrammer told them that she "didn't see the warning signs" and went swimming because "the water looked very pretty."

Unfortunately for her, she later suffered from a two-week long skin irritation and vomiting bug. Do it for the 'gram, they said. It'll be worth it, they said.

Doctors have since spoken out about the health concerns which the lake can create.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@paulaquelle) on

Manuel Ferreiro, a doctor at University Hospital of Coruña, told The Local:

"Brief exposure will most likely cause eye and skin irritation but a longer time in the water and digestion of the toxins could cause stomach problems, vomiting and diarrhoea."

Personally, we'd avoid these waters at all costs but you can bet certain influencers will still make the journey to the lake.

Feature image: Instagram/@luisstarsky

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Many of us began the year on a health and fitness kick. I say 'us', I don't actually mean ourselves included. Most people are still couch potatoes and the passing of time won't do much to change that.

80 percent of people will have abandoned their New Year's resolutions by February, which is a pretty high statistic.

The only thing that could tempt us to change our deviant ways and embrace the health kick is…luxurious travel destinations. Luckily for you gals, we've discovered the best value deals for your health-focused trips.

fail neil patrick harris GIF by bubly

Travel Republic have helped us to bring wellness to the forefront of our priorities…by having a selection of INSANELY stunning destinations to lure us towards.

Health and rejuvenation are the goal, and now it's never been easier to take a relaxing post-January break which doesn't negatively impact your lifestyle choices.

Sounds good to us, so what are the winners?

1. Aghadoe Heights Hotel & Spa: Killarney, Co .Kerry

The Aghadoe Heights Hotel & Spa is unbelievably magical, and offers unparalleled luxury overlooking the world-famous lakes of Killarney.

The spa at Aghadoe is honestly an oasis of pure serenity; the 10,000 square foot Resort Spa has 11 treatment rooms, relaxation areas, couples suites and a THERMAL SUITE.

The hotel has a fully equipped gym, conservatory-style indoor pool and outdoor terrace and some stunning local hikes and walking trails to enjoy.

If it's good enough for Gary Barlow, it's good enough for us:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Aghadoe Heights Hotel & Spa (@aghadoeheights) on

2. RedLevel at Melia Palacio de Isora – Tenerife

This is next-level privacy chic, and it's adults ONLY. The RedLevel at Melia Palacio de Isadora is located beside the Tenerife sea, where the excellent service and facilities will give you a classy, unique stay.

The destination has the elite SPA by Clarins on offer, as well as a private pool surrounded by Bali beds and a Pool Concierge service for the infinity pool. They also boast the LARGEST saltwater hotel pool in Europe, at a 5,000m2.

If you need the perfect place for relaxed rejuvenation with the best food you can buy, total seclusion and dazzling sunshine, this one's a winner. Escape the hustle and bustle of daily life and embrace the wellness, if you've got the cash, that is.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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3. 137 Pillars House: Chiang Mai, Thailand

Ah, our personal favourite. This destination is NEXT. LEVEL. GORGEOUSNESS.

If a far-flung and exotic setting is your biggest wish for the great escape, look no further than the beauty of Chiang Mai. The tropical Thai paradise is famed worldwide for it's calm and serene vibe, and private space.

Nestled in lush scenery, the hotel boasts a luxurious spa, yoga classes, tropical gardens, a drool-worthy pool, a gym….and Tai Chi. Wowza.

The hotel has a variety of wellness packages on offer to suit the needs of every traveller; it's the ideal health-driven retreat. There are also millions of elephant sanctuaries nestled in Chiang Mai which make the perfect tourist treat.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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 4. Taj Bentota Resort & Spa – Bentota, Sri Lanka

The Golden Mile of Bentota beach is something of a gem, nestled along the southwest coast of Sri Lanka.

The setting is totally unique, with the hotel overlooking the idyllic Indian Ocean and only 40 miles south of Colombo; Sri Lanka's capital.

The relaxing resort comprises 162 rooms with sea or garden views, vistas of the Indian Ocean of the lush vegetation of the tropical shrubbery around the building. They've got two tennis courts, a health club with a steam bath and sauna and a fully-equipped gym. Oh, and don't forget about the outdoor swimming pool, a poolside snack bar and games.

Asia's most exotic sanctuary is without a doubt a great decision for those wellness and health fanatics out there to enjoy:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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5. Hotel Palazzo Montemartini: Rome, Italy

JUST LOOK AT THE POOL.

The prestigious Palazzo Montemartini is a boujée five-star hotel in central Rome, within walking distance from Termini Station, Baths of Diocletian and Michaelangelo's church of Santa Maria degli Angeli. Need we say more?

It's the ONLY hotel in Rome crossed by the Servian Walls, built way back in the sixth century BC. Wellness and holiday fans can find unique high-tech elegance in the location, with 82 rooms and suites and the ultra-exclusive Senses Restaurant & Lounge Bar

The exclusive SPA ExPure has pure unforgettable moments of relaxation. They've got massage and treatment rooms, colour therapy showers, heated swimming pools, saunas and Turkish baths. The dream.

We. Are. Drooling. It's the destination we want, but also the destination we NEED. 

There you have it, ladies and gents. The top five wellness and health destinations the world can offer, with opulent, lavish and sumptuous locations for y'all to visit.

You deserve this level of decadence, plus you'd achieve the most EXTRA of Instagram snaps.

Retreat to these magical destinations and never look back. Actually, screw that. Just don't ever leave? 

abc season 12 jordan spa the bachelorette GIF

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While us mere mortals struggle to scrimp together our pennies for our holidays,  it seems that others don't think like the rest of us.

A husband and wife who run an Instagram account together ruffled a few feathers by announced that they want their followers to fork out and fund their trip. 

The couple, Catalin Onc and Elena Engelhardt have set up a GoFundMe (yes, really) to raise enough cash for a cycle from Germany to Africa.

Their reason?

It's to help others with their mental health issues.

Confused?

You're not the only one.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CAT AND ELENA (@another_beautiful_day_official) on

The couple is looking for 10 grand to cover bikes, accommodation, food, sim cards, insurance, and emergencies.

Catalin lives with his mum, who works two jobs to support him – and people are  p*ssed off with them asking other working people to pay for them to travel.

Their response to getting a job?

They said, ''Some will just tell us to get jobs, like everyone else and stop begging. But when you have the impact we do on others’ life, getting a job is not an option. We could model and make fast money, but we don’t want to advertise consumerism. A normal job at this point would be detrimental.'' 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CAT AND ELENA (@another_beautiful_day_official) on

People have come out in force to slam the pair.

One said, ''Your mum works two jobs to pay for your trip, don’t you think that’s impacting her mental health? It’s sad this isn’t all a joke, the self-importance you have is ridiculous.''

While another wrote, ''You guys are doing literally f*ck all for anyone’s mental health other than feeding your own narcissim.''

What do you guys think – are they delusional or helping people?

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Can you believe it's been two years since April 28, 2017? 

The day when mass chaos occurred in the Bahamas after Fyre Fest descended into disarray, with musical acts dropping out, no food and water and fake amenities similar to a refugee camp.

Marketed by the industry's most valuable influencers such as Hailey Baldwin and Kendall Jenner as the Coachella of the tropical islands, the festival organisers committed total fraud and lost thousands of dollars.

The upper class scandal led to a Hulu and Netflix documentary, GoFundMe pages set up for all the staff who were duped out of money in their home of the Bahamas, and arrests being made.

Tickets cost thousands of dollars and gained notoriety through the famous 'orange tile' advertising by famous models on Instagram such as Bella Hadid.

Let's just say it DEFINITELY was not what it was advertised, with glamorous rich folks receiving sad pieces of cheese on bread instead of gourmet meals, and had no place to lodge at all in the middle of a deserted island.

The festival organiser, Billy McFarland, 'fully postponed' the event after pretty much everyone had already arrived. Smart.

"After assessing the situation this morning and looking at best options for our guests, we cannot move forward as we hoped we could. At this time, we are working tirelessly to get flights scheduled and get all travelers home safely," they quoted at the time.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Deezhohn (@deezhohn) on

Ja Rule, a rapper who befriended Billy McFarland at the time and co-organised the event, assured attendees that Fyre Fest was "not a scam" and that he was heartbroken about the scenario. He faced his share of backlash, deservedly so.

He tweeted;  "I too was hustled, scammed, bamboozled, hood winked, lead astray!!!" Mmmmhmmm. McFarland was charged with wire fraud and sentenced to six years in prison, where he currently is still serving his time in Otisville

GIF by Team Coco

Where are they now, though? Let's start with good old Billy McFarland.

McFarland is sharing a prison with Mike "The Situation" Sorrentino. He was found guilty of defrauding investors of the festival out of a whopping $26 million in November 2018.

He plead guilty to two counts of wire fraud, and faces three years of supervised release when he completes his sentence. The 27-year-old issued an apology to People, saying;

"I am incredibly sorry for my collective actions and will right the wrongs I have delivered to my family, friends, partners, associates and, you, the general public," he said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jeff Urrea (@jeffurrea) on

"I've always sought – and dreamed – to accomplish incredible things by pushing the envelope to deliver for a common good, but I made many wrong and immature decisions along the way and I caused agony."

"As a result, I've lived every day in prison with pain, and I will continue to do so until I am able to make up for some of this harm through work and actions that society finds respectable."

The Hulu documentary claims that McFarland is teaching a music entrepreneurship class to fellow inmates of the Otisville Federal Correctional Facility in NYC.

Ja Rule

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@ruleyorkcity) on

While the rapper didn't take part in either documentary, he was heavily featured in both. Fair enough, considering he was Fyre's co-founder and worked very closely with McFarland.

The 42-year-old has remained seemingly in the clear since his partner went behind bars, famously defending himself as clueless on social media,

"I had an amazing vision to create a festival like NO OTHER! I would NEVER SCAM or FRAUD anyone what sense does that make?" he tweeted.  Nevertheless, he was subjected to multiple lawsuits due to his ties.

Ja Rule has since begun a new investment in an app called ICONN, a "celebrity entertainment book & concierge  service." Hmmm, we feel like we've heard this one before. "It's very different, but it's similar," he admitted.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JaRule (@ruleyorkcity) on

Andy King, AKA The Team Player

Bless his wee soul. Poor Andy is now remembered as the key player who attempted to save the doomed festival through using any means necessary.

He quickly became an Internet sensation after the Netflix documentary aired, with McFarland asking him to "take one for the team" and perform oral sex on a customs official so they could get bottled water delivered.

He famously declared that he took a shower, rinsed his mouth with mouthwash and drove across town to do the deed. Thankfully, the situation didn't escalate to sexual coercion, but Andy is still revered nonetheless.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Andy King (@realandyking) on

"I just don't want to necessarily be known as the Blow Job Kind of the world," he said. Well, nowadays he's doing amazingly well considering his reputation. One might even call him a breakout star?

King admitted in a recent Netflix video that he was "completely blown away" (LOL) by the public response to the interview. "I am now a noun, a verb, an adjective…it's mind-blogging." 

The Billy Whisperer admitted to the L.A. Times he hasn't cut his ties with his imprisoned protégé; "No, I'm not done with him. I know- I'm Uncle Whackjob," he said.

"We come from a preppy background. Half my friends have sons his age. I didn't have somebody to mentor me at that age. He's not a horrible guy. He has hurt a lot of people. Will I probably go visit him someday? Yeah, I will probably. And maybe that's the closure I need."

The 57-year-old is still working as an event producer, and aided the start if a GoFundMe to help pay back all of the local Bahamian staff members.

Last but not least; Maryanne Rolle

Rolle was the caterer at the Exuma Point Resort in the tropical islands of the Bahamas, and lost her ENTIRE life savings to feed the staff of the festival.

Of course, anyone who watched the documentary had a huge amount of sympathy for her, and began a GoFundMe campaign to help her out.

It raised over $123,000 dollars and exceeded the goal, with many of the festival organisers offering donations.

Maryanne and her husband, Elvis Rolle, have found the attention highly difficult, and revealed in an interview that she has fallen ill due to the stress, "She can't cope with it all," Elvis told The National. "I hope she feels better soon."

As for the amazing GoFundMe campaign, he said, ""It means everything, it means we get something back from everything we put in. It is like God is watching over us."

So there you have it. Most of them are still embroiled in the law, but at least Maryanne got her savings back? We wish her well.

Feature image credit: Hypebeast

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If you're a social media lover in Ireland, and addicted to beauty and cosmetic products, you have DEFINITELY heard of Niamh Cullen and Aideen Kate.

As two of the country's biggest influencers, with a following of 200,000 followers between them. they're a force to be reckoned with.

Niamh focuses more on lifstyle, health and fitness, and Aideen is the queen of make-up on Instagram. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Influencer Is A Dirty Word (@influencerisadirtyword) on

Now the pair have officially joined forces to produce a weekly podcast together, and we couldn't be more excited,

The gals captioned their first post on the new Instagram page, Influencer is a Dirty Word;

"New podcast coming Sunday. Episode 1: How To Deal With A Breakup. Grab your hunnies and some snacks (or some dranks), available on YouTube."

Image: @niamhcullenx/Instagram

The two teased their new project via their Instagram stories yesterday, saying, "How to deal with a break-up? Or how to help a friend dealing with a break-up? Go!!!" 

Niamh and Aideen suggested that their followers ask them questions, but their fans had no idea that a podcast was coming.

We're assuming that Influencer is a Dirty Word is about life as Instagram royalty, brand ambassadors and garnering a following of thousands, while looking and feeling great.

Image: @niamhcullenx/Instagram

This is major news for the influencer industry, which is growing more and more competitive.

We can't wait to hear all their gossip about their work-life, wellness tips and discussions about young women going through problems in their daily lives. 

The gals are unreal on their own, but we're delighted they've decided to come together for the magic of podcasts. It's sure to be a great one to listen to with your mates and a bottle of Pinot Grigio.

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This is straight out of Charlie Brooker's Black Mirror, except if he was more into beauty and cosmetics…

For her Dazed Beauty magazine cover, Kylie Jenner had her game switched up when the publication used actual artificial intelligence created solely with a computer to create her new look.

It's INSANE. The whole idea was to put the most popular beauty trends into one lewk by using AI programme Beauty_GAN. The programme uses an algorithm to create beauty looks from Instagram trends…are we living in 3019?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

In Kylie's case, 17,000 trends were used to achieve her cover image. Pastel-pink hair, eyeshadow colours fading into one another, overdrawn Cupid's bows and light matte pink lipstick. It's a lot…

The gal kind of looks like she's melting…but it's still pretty cool. We sense that MUAs and influencers will be trying to emulate this look through their makeup skills soon enough.

AI program Beauty_GAN digitally applied hair and makeup to Daniel Sannwald's photos of Jenner, and the results were shared in the editorial.

According to Dazed Beauty, Beauty_GAN is "first algorithm of its kind, trained to create its own beauty imagery based on what it sees on Instagram." Damn.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Dazed Beauty's creative director Sebastian Zimmerhackl explained why the images of Jenner aren't picture perfect, despite the technology.

The computer had to learn exactly what "beauty" is, according to the 17,000 photos it was fed. The result “doesn’t look perfect because it’s an experiment," he said.

"But maybe in the future, it is the artistic mistakes that we will remember.” That's deep, Sebastian. What does beauty even mean nowadays, especially with editing and filters?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Sannwald photographed the reality TV star with almost no makeup to serve as a blank canvas for Beauty_GAN, who recruited her due to her influence with trendsetting in the beauty industry.

She recently became a billionaire as a result of her company's success; Kylie Cosmetics.

Beauty_GAN's art director Lukas Rudig stated;

“It’s a collaboration: what the machine does to her is paint her face in the way it thinks it should be in a beauty selfie. To put it in a really easy metaphor, Beauty_GAN is like a mirror of popular culture, but the reflection staring back at you might not be what you expected."

"We teach a machine to see us and what it shows us back is not always what we see ourselves.”

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If navigating through Instagram to find quality content wasn't hard enough – there's a brand new trend that will make it even tougher – and it has us baffled.

Introducing "sponcon” – which is a term used for Instagrammers FAKING sponsored ads to attracted big brands into giving them work.

They're attempting to take the leap from an average Instagram user to an influencer who is paid handsomely for their posts on the platform.

In order to achieve the influencer lifestyle, people are shelling out their own cash and pretending they've gotten the product or experience for free. 

So brands get the advertisement but haven't spent a penny – confused? Yeah, us too.

However, there is a method to this kinda madness as several influencers claim that companies want to see promotional abilities and past campaign work – BEFORE they hand over the big bills.

Therefore, a lot of Instagrammers are living by the phrase: Fake it until you make it. 

Brian Phanthao, a 19-year-old lifestyle influencer explained the trend to The Atlantic. 

“In the influencer world, it’s street cred,” said he said, “the more sponsors you have, the more credibility you have.”

The teen added that most people are following in the footsteps of Instagrammers they've grown up with – and they want a piece of that pie.

"It’s really common with kids in high school,” he added. “They’re very influenced by influencers.” 

And it seems that Brian has a point, as a 15-year-old lifestyle influencer also told the publication that "people pretend to have brand deals to seem cool."

The teenager, Allie even confessed to faking a water sponsorship on her Insta and added: “It’s a thing, like, I got this for free while all you losers are paying.”

But the person who takes the biscuit when it comes to “sponcon" is a lady by the name of Taylor Evans.

She told The Atlantic that she faked an entire trip to Miami.

Covering up her holiday as a press trip, Taylor tailored her Insta feed to look as if she didn't fork out a fortune and everything was handed to her for free.

"I took a lot of pics at restaurants and posted ‘Thanks so much XYZ restaurant for the hospitality!’” she said.

“You say it in a way that people could interpret it as you having an established relationship with that brand…"

"The hope is that it’s perceived in a way that looks like there’s a reason you’re in a different city and state, not just enjoying a weekend vacation,” she added.

We aren't too sure what to make of the recent trend.

We have a feeling that the main people making the money out of this movement is the big brands.

But sure, if it floats people's boat to pretend – then they aren't harming anyone.

As for us – trying to distinguish between what is real and fake advertising has gotten a whole lot harder.

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On November 29th, Deborah Ross of The Times wrote what can only be described as a SCATHING article about influencers which began like this;

"I have a dream. It is not a big dream. I am not Martin Luther King. I only do dreams on a small scale, so it is a small-scale dream and my small-scale dream is this: might there be any way we could do a find and replace on the word “influencer” so it is replaced by “detestable freeloader” wherever it appears? So we all know what, in fact, we are dealing with."

Yikes. To add to the drama-fest, YouTuber and Blogosphere's Influencer of the Year 2018 Melanie Murphy has responded. 

We have to say, Murphy makes some noteworthy points;

Starting off her 13-minute YouTube video with a cool "Okay Deborah, calm down", she proceeds to explain the hypocrisy behind Ross' points with a level of clarity which is hard to deny.

Ross essentially slated influencers in her article, describing them as 'detestable freeloaders', essentially people who deserve to be hated because they receive complimentary items and give nothing in return.

Murphy responds by issuing the point that the media in general is funded by advertising and marketing, for example, on the bottom of Ross' article had a sponsored post, without which the article possibly would never have been read.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Melanie Murphy (@melaniiemurphy) on

Promotion and marketing absolutely surrounds us, from celebrities such as David Beckham for Adidas, Beyoncé for Pepsi, Justin Timberlake for McDonalds, Jessica Simpson for WeightWatchers, Brad Pitt for whatever cologne he's feeling that day, Julia Roberts for Lancôme, Hannah Witton for PlayStation, Holly Willoughby for Marks & Spencer etc etc.

It's inescapable. However, just because they receive free objects doesn't mean that they give nothing in return. 

 
 
 
 
 
 
 
 
 
 
 
 
 

Happy Holidays from the House! @house99 #House99 #HomeToYourNextLook

A post shared by David Beckham (@davidbeckham) on

The issue which Murphy takes with Ross' article is the sheer hypocrisy as well as the generalisations which she makes. She places every influencer in the same category, when many of them promote noble causes such as LGBT+ charities and organisations, cruelty-free and paraben-free beauty products, health foods, nutrition, sexual health organisations, disability and accessibility rights, chronic pain activists, and more.

Jameela Jamil's i_Weigh movement has become hugely successful, and empowers people to weigh themselves on their overall worth as a person rather than their body mass index. Jamil suffered from an eating disorder for years, and now uses promotion and Instagram to create a unified group of people who value and respect themselves. She also is a major campaigner for banning airbrushing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I Weigh (@i_weigh) on

Melanie Murphy claims that every successful creative has the support of brands behind them, and receive freebies. Many of them self-fund their projects, and use the money for other causes, others simply give away any freebies which they receive.

Murphy also points out that just because they gain complimentary products does not mean that those people aren't extremely hardworking. Many influencers balance their life online with their family and a side-job.

"95% of what I show, what I wear, I pay for myself," she claims. Through advertising and word of mouth, companies can use influencers for their branding, but this doesn't undermine the level of thought which goes into choosing which brands to work with.

Murphy works with Always pads to talk openly about periods, Barclays, who sponsor Pride, a show which explores bisexuality, PicMonkey, Wella for hair dyes which work against allergies, Holland and Barrett for cruelty-free health and nutrition products.

Numerous influencers and their agents are hugely picky about who they work with, the brands must make sense for the influencers for them to collaborate with them.

"I'm always so bloody proud of my paid-for content, always. The money these brands pay me enables me to write a novel and work on more artsy things like short films which I invest in myself but don't get money back."

According to the Youtuber, the media wouldn't survive without branding and advertisements. From YouTube ads to websites, podcasts, radio, television, newspapers and magazines, advertising is saturated in our industry.

For Deborah Ross to call followers of influencers 'morons' is entirely unfair, from Melanie's point of view;

"Under-researched drivel such as this which contributes to the negative rhetoric that surrounds bloggers and influencers, thousands of hard-working people. Some of which juggle a family or another job."

Many believe for Ross to declare that influencers have done nothing to merit this lifestyle is flawed and reductive, Murphy herself demonstrates a great engagement because of how she chooses brands to work with;

"I never try sneak anything in, I'm never shady. I am lucky and I'm very grateful, I don't swan around."

Lastly, Murphy places emphasis on the fact that YouTube is a community which supports one another, they collaborate and shout each other out and lift each other up. In the journalism industry, there is minimal collaboration and no support between competing publications;

"You sit and write and you get aid to do that, there was a time where people would scoff at your job and say that that's not a real job. We actually support each other. You're not going to see The Times supporting an article from another publication."

 
 
 
 
 
 
 
 
 
 
 
 
 

It's International Day of Disabled Persons. This year's theme is “Empowering persons with disabilities and ensuring inclusion and equality.” I think about this every day. Empowerment, inclusion, equality. It's in every story I tell. In every adventure I have. Every relationship I am in has navigated it to some extent. The other day I was talking to a friend who said, "I don't even see you as disabled, you just sit a lot for someone so active.” "I think I know what you mean, but I am disabled, it's not bad to me to be seen as disabled. When people say that, it's like they're saying, in order to accept you, I have to separate you from this thing I have a problem with. 

A post shared by Erin Clark (@erinunleashes) on

She describes the loneliness which perpetuates society, and how YouTube can be used as escapism, or for self-help, for comedy, entertainment, advice or even just to connect;

"A lot of people are lonely and it's a beautiful thing to be able to connect with people through words through a lens. Families are smaller, the Church has collapsed, community has gone to shit. I feel like through my monthly blogs I encourage people to connect with their real-life friends and family"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Róisín (@r0_is_in) on

As Murphy points out, building a following of thousands or millions doesn't just happen for no reason.

'Detestable freeloaders' aren't just empty vessels of advertisers; they're entertainers, they're singers, actors, writers, comedians, models, creatives, editors, lighting experts, agents and so much more.

Do you agree?

Feature image: teneightymagazine.com

Article by Kate Brayden

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Jameela Jamil might have just won 2018 – like seriously, someone give her an award.

Taking on the world of diet teas, the presenter made an EPIC video which takes the piss out of the false promises influencers and celebs can make about some weight-loss detox products.

The 32-year-old captioned the video: "If celebs and influencers were actually honest with us about some of these diet/detox products…"

The video begins with Jameela in a yellow dress, with a glass of green liquid in hand.

She starts to mimic the same scripts we are all too familiar with when hearing about the diet teas. 

She starts to exaggerate to highlight the ridiculous claims some people make about the drinks: "I've only been taking it for three days and I've already lost 35 pounds and I've got abs…" 

Then commences some more realistic side effects that the liquids can cause – and if you've got a weak stomach, turn off the sound. 

The actress is seen on the toilet with all those juicy sound effects in the background.

Still sticking to the script, her make up is now run down her face and we feel sweaty just looking at her.

"Discount code is in my bio…it burns" she finishes.

We honestly love her so much for being so honest with her experiences with certain detox products. 

So if you are going to buy a diet tea, make sure you know exactly what it does to your body.

We LOVE the real body positive messages that Jameela preaches. 

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We can only imagine how long it must have taken to decide on what to wear if you're one of the lucky ones who have access to the Victoria Secret Fashion Show 2018.

I mean you'd be surrounded by drop-dead gorgeous models, that would make any stunner look like an absolute potato.

However, Louise Cooney and Suzanne Jackson did the impossible and looked beyond glam behind the scenes of the iconic show.

And this is how to steal their style for a fraction of the price. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Victoria's Secret (@victoriassecret) on

Louise did us proud and looked divine in a Houndstooth Off-White jacket.

The influencer completed her outfit with a black leather skirt, beautifully curled hair and a natural makeup look.

Now we don't have the cash to splash on the original pieces, so we did you a solid and found a way to recreate her stunning style that won't break the bank.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Louise Cooney (@louisecooney_) on

Hitting ASOS, you can rock the jacket style with a houndstooth blazer for a cool €76.

And pull the look together with a cinched waist, by adding a faux croc clip belt.

River Island has a hun-real mini leather skirt that is a copy-cat style of Louise's look.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Louise Cooney (@louisecooney_) on

If you're into a more low-key style, Suzanne Jackson owned the understated look at the show.

Scaling the streets of NY, the influencer looked totally cool in ripped jeans, a red Victoria Secret jacket and striped shirt.

If you wanna recreate this concrete jungle a la mode, ASOS have look-alike pair of knee ripped jeans for a bargain price. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

You can get the exact contrasting striped shirt Sue is wearing from Zara – and it'll jazz up your work looks throughout autumn and winter.

Snap up the FAB red and black coat from Victoria Secret, which we imagine will be such a popular buy this season.

Both Suzanne and Louise looked unbelievable at the rehearsals and we LOVED their style.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kris Jenner (@krisjenner) on

They were brushing shoulders with some of the most famous faces in the fashion industry.

The women were even snapped in the background of Kris Jenner's picture from the night out.

They're basically celebrity royalty now.

 

Feature Image credit: Suzanne Jackson-O'Connor // sosueme_ie/Instagram.

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