It is what it is: This Love Islander has the most FAKE Insta followers
A study has figured out which of the Love Islander contestants have fake Instagram followers, and the answer is ALL of them. But who has the most?
Amber Gill apparently has 535,000 followers on Instagram, which will surely increase when she leaves the Spanish villa, but she may want to ditch some of the fake ones.
Data analysis carried out by Instagram influencer marketing service Takumi allege that the Geordie had the highest percentage of fake followers when she entered the villa.
Herself and new boy Jordan Hames both had 65 percent fake followers, which is pretty damn dodgy if you ask us.
The recently axed Islander Joe Garratt (412,000 followers) and Yewande Biala (365,000) both had 64 percent fake followers, and Michael Griffiths (478,000) had 63 percent.
Maura Higgins had the lowest number, but almost half of her 322,000 followers aren't real. Takumi’s CEO Adam Williams made a statement on the results:
"The results of our research show the extent to which fraudulent activity can take place on Instagram. Yet influencers are still powerful marketing tools due to their ability to resonate deeply with their core audiences."
He continued;
"Brands must carefully consider who they work with and how they assess their worth. The scale of someone’s social media following doesn’t necessarily equate to real influence among consumers."
In order of who had the most followers, the list was;
Amber Rose Gill, Jordan Hames, Joe Garratt, Yewande Biala, Michael Griffiths, Callum McLeon, Tommy Fury, Danny Williams, Amy Hart, Lucie Donlan, Anna Vakili, Molly-Mae Hague, Anton Danyluk, Curtis Pritchard, Tom Walker and Maura Higgins.
Every contestant ranged between the 45 percent to 65 percent fake follower mark, which is shameful.
The amount of Instagram followers heavily influence who the stars work with as influencers when they leave the show.
Feature image: ITV2
