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'Blackfishing' is the bizarre beauty trend that has the internet exploding, and we want to know your feelings on the matter.

In case anyone is confused about the meaning behind the term, 'blackfishing' is relatively new phrase describing people who pretend to have a different ethnicity online, specifically non-Caucasian.

It ahs become increasingly common amongst young white women on Instagram who use certain filters and language to pose as black or Asian, whether for attention or to capitalise, but other internet users deny that there is any racist intentions behind it.

We are SHOOK at this new information; some users online seemingly even use dark filters, are deliberately ambiguous about their face, wear make-up much darker than their natural complexion and use false or altered hair to appear flawlessly black or Asian.

A young woman named Odinaka even created a Twitter account (which was later suspended) dedicated to outing any reported cases of evident 'blackfishing' from white women.

"I created the account because I thought that there was really an alarming amount of white women posing as black women," she told The Cut.

“It’s very annoying to see people who aren’t black get praised…but yet actual black people get called things like hoodrat, ghetto and ratchet,” Odinaka said.

"They’re gaining success by appearing to look like me while I work ten times as hard to get where I really want to be. It’s unfair."

Writer Wanna Thompson spoke to Buzzfeed regarding the alarming trend of 'blackfishing', where she claimed that more responsibility needs to be undertaken when it comes to ethnic transparency:

“It’s clear that a lot of black women are being overlooked for these white women, so that narrative needs to change"

Speaking about the latest infamous incident involving model Emma Hallberg, she said:

"Nobody is saying you can’t get a tan or modify your appearance but she was intentionally ignoring the comments from black women specifically who genuinely wanted an honest dialogue…Her resistance to own up to her ‘blackfishing’ makes me wonder if she truly cares about black voices at all.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on

Swedish Instagram model Hallberg is the latest influencer who has landed in MAJOR trouble after being called out for potential cultural appropriation.

Social media users are now claiming that the 19-year-old influencer has been "pretending to be black" online, but she is adamantly denying these accusations.

According to Hallberg, everyone in her family has naturally curly hair and tan easily, and she has never fully clarified her race on her account. However, this explanation didn't stop the torrent of hate which was heading her way.

Emma is frequently seen sporting a heavily tanned skin complexion and has even appeared on Instagram pages promoting black models, therefore many social media users assumed she was mixed race.

Understandably, the internet nearly lost it's mind, and a storm of angry responses erupted as more alleged examples of 'blackfishing'  were noted.

Some people deny the trend altogether, believing that models simply use methods of tanning as part of their personal beauty regime:

However, many people online commented on the double standards which are present, emphasising that black women are often criticised for being unprofessional or unkempt for their braided or 'untameable' hair.

Some have even sent home from school for their appearance, yet some (apparently Caucasian) influencers are complimented on their aesthetic.

Many of the accused responded with statements reiterating that they were never trying to appear as another race in the first place, the usual responses were regarding make-up preferences, tanning and hair types such as cornrows and perms.

Supposed Asian 'blackfishers' have also been revealed online, with people changing the shape of their face to appear as another ethnicity:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CANCELLED CONTENT  (@cancelledcontent) on

There is much division surrounding the intentions behind these social media influencers; some deny that celebrities such as Kim Kardashian mean any harm when they adopt typically 'black' styles such as braids or dreadlocks.

The prominent issue is that Caucasian people who adopt these racial beauty styles are possibly capitalising on them, while still having white privilege.

Others defend those online for their beauty habits, stating that they have never been pretending to change skin tone, only adopting new trends or even just complimenting other cultures.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

Whether you believe that the contentious trend is authentic or not, this strange controversy is causing an absolute frenzy on social media.

What do you think, are these influencers crossing a line or innocently embracing other styles of beauty?

Jesus take the wheel, this is too much.

Feature image: Instagram/@eemmahallberg

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Lena Dunham has always been candid abut her struggle with endometriosis and openly documented her journey.

The actor and writer took to Instagram to mark one year since undergoing a hysterectomy due to the severity of her condition. 

She posted to photos side-by-side; one of her appearing downcast and the other of her smiling.

She wrote, ''What a difference a year makes…First photo was indeed a year ago today, on the first night after my hysterectomy for severe endometriosis.''

She continued, ''I was smiling but my eyes say it all: full of anxiety and grief that I couldn't locate through the layers of pain meds and benzos. The second pic was taken tonight, happy joyous and (substance) free.'' 

 
 
 
 
 
 
 
 
 
 
 
 
 

What a difference a year makes… First photo was indeed a year ago today, on the first night after my hysterectomy for severe endometriosis. I was smiling but my eyes say it all: full of anxiety and grief that I couldn’t locate through the layers of pain meds and benzos. Severe undiagnosed PTSD, feelings that my worth and purpose were being taken from me, angry and self-pitying with no sense of how I’d emerge. Plus, my hair had fallen out in odd clumps and I’d taken it upon myself to dye what remained electric blue cuz if you’re gonna spiral why not SPIRAL (shout out to @joanaavillez for being a true friend and bringing Manic Panic when I demanded it at night in the hospital, though. I love you Jo.) The second pic was taken tonight, happy joyous and (substance) free. The last year hasn’t been all roses and Kenny G songs, but it’s been proof enough for me in the presence of the divine. The divine- it’s been there in the kindness of my family, friends, chronically ill folks online. It’s also been there in the moments where I cried myself to sleep, shocked by the sounds coming out of me. It’s in the light slanting on my comforter, the resilience of my best friend’s baby clonking her head then giggling, the new hairs sprouting at my temples. Mostly I’ve found it in my own strength, because who the fuck knew. And I don’t mean strength as in powering through. I mean strength as in vulnerability, feeling it all, taking it as it comes and dancing even with a hospital grade pad in my underwear. I surprised myself. I bet you can surprise yourself too.

A post shared by Lena Dunham (@lenadunham) on

The 32-year-old had been battling endometriosis for more than a decade hen she made the heart-wrenching decision to have her uterus removed at the age of 31.

She penned an essay for Vogue explaining why, and also acknowledging that she did always wnt to have children, but knew there was something wrong.

She writes, ''I check myself into the hospital and announce I am not leaving until they stop this pain or take my uterus. Sometimes it takes a while for the reality of infertility to set in, the rage.'' 

However she is celebrating how much stronger she is one year on from surgery.

She writes that, ''I’ve found it in my own strength, because who knew. And I don’t mean strength as in powering through. I mean strength as in vulnerability, feeling it all, taking it as it comes and dancing even with a hospital grade pad in my underwear.''

''I surprised myself. I bet you can surprise yourself too.''

Her fans were full of support for her, writing, ''Your vulnerability is inspiring. We love you.''

Another said, ''You wear your soul in the words written. I so admire you.''

Keep doing what you're doing Lena – you are a true inspiration to so many women everywhere. 

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In today's world, if you post about a rumoured significant other on social media it usually means that they are officially in a relationship and want to show it off. 

So if that seems to be the case, then Channing Tatum and Jessie J are enjoying a new romance together. 

The 38-year-old took to Instagram to post a touching tribute to his new love.

He uploaded a snap of Jessie's concert at the Royal Albert Hall in London. 

He captioned it, "This woman just poured her heart out on stage at the Royal Albert Hall. Whoever was there got to witness something special. Wow.''

The post speaks volumes about their close relationship and his 17.3 million followers were quick to comment on it.

One wrote, ''Sooo happy for you guys'' followed by a heart eyes emoji. 

While another said, ''It's so nice to see you happy again! Whether with Jenna or Jessie that does not matter! The most important thing is that you are happy!''

Jessie revealed some personal news while on stage at the concert.

The 30-year-old opened up to her fans about fertility issues that she is suffering with.

Before she performed the song, Four Letter Word, she told the packed-out audience, ''I was told four years ago that I can’t ever have children.''

She continued, ''I don’t tell you guys for sympathy because I’m one of millions of women and men that have gone through this and will go through this.''

To others going through similar problems, she advised that, ''It can’t be something that defines us. If you’ve ever experienced anything with this or have seen somebody else go through it or have lost a child, then please know you’re not alone in your pain and I’m thinking of you when I sing this song.''

Well done for speaking out so bravely Jessie – and good luck with the new relationship. 

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Getting a smear might be something that we dread, but it is vitally important for our health and wellbeing. 

And now Michelle Keegan is getting vocal about why we shouldn't put it off.

The 32-year-old took to Insta to post a video about going to get her smear test done.

She wrote, ''I finally got my finger out, (pardon the pun) and went to my appointment. My doctor was so lovely, I hopped onto the bed and it was over in less than 2 MINUTES!!! It was a tad uncomfortable but no means painful."

 
 
 
 
 
 
 
 
 
 
 
 
 

It’s Time to talk Cervical Screening examinations… AKA the dreaded SMEAR (horrible word) test! I’m going to be honest with you all, I’ve had numerous letters come through my front door that I’ve pushed aside. I’ve also ignored my mums tiresome pleas telling me to book an appointment with my local GP …because 1) I used the excuse of being ‘too busy’ with work and life in general 2) let’s face its it’s bloody embarrassing to drop your knickers and open your legs in front of a total stranger 3) I was apprehensive thinking about the pain I was going to endure! However I finally got my finger out, (pardon the pun) and went to my appointment. My doctor was so lovely, I hopped onto the bed and it was over in less than 2 MINUTES!!! It was a tad uncomfortable but no means painful. After doing some research I found that the number of women who should go for a test has dropped to an all time low in 20 years!!! Cervical Cancer is the most common cancer in women under the age of 35, with some having no symptoms whatsoever. 75% of cervical cancers can be prevented by having regular cervical screening, let me break this down for you…SMEAR TESTS SAVES LIVES. My advice to you… STOP making excuses, book, and go for your bloody smear! A smear tests last 5 minutes the impact of cervical cancer lasts a life time! #dontfearthesmear #smeartest #smear #womenshealth #cervicalcancerawareness #selfcare #selflove #getyourselfchecked #justdoit

A post shared by michkeegan (@michkeegan) on

She admitted that she had put it off and avoided letters that came in the post. 

However, she did reassure her fans that the process was not painful.

She continued: "found that the number of women who should go for a test has dropped to an all time low in 20 years!!! Cervical Cancer is the most common cancer in women under the age of 35, with some having no symptoms whatsoever. 75% of cervical cancers can be prevented by having regular cervical screening, let me break this down for you…SMEAR TESTS SAVES LIVES. My advice to you…STOP making excuses.''

 
 
 
 
 
 
 
 
 
 
 
 
 

Level up season . . Faux fur coat from my @veryuk collection… you NEED to feel how soft this actually is!

A post shared by michkeegan (@michkeegan) on

Her 3.7 million followers were quick to comment their support, with one writing, ''as a smear taker myself, it's great to see famous people who are followed by thousands put this out there.

Another said, ''I've been exactly the same as you, putting it off and shoving letters in drawers. I'm going to make an appointment tomorrow."

We applaud Michelle and her bravery in sharing her experience on social media of getting a smear test, and for highlighting the importance of attending appointments to help catch cervical cancer.

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Bodies.

They come in all shapes and sizes, right?

Curvy, slender, tall, short etc. etc. – but all gorge none the less. 

So why, when it comes to something oh-so-normal like a hip dip, do people feel like they can't show it off in all its glory?

Are unrealistic and increasingly difficult-to-reach standards set by social media to blame?

Ok so first up, what is a hip dip?

They are an inward curve on each side of your body, just below the hip bone. Some women have quite prominent ones, some don't – pretty standard and deffo nothing to be ashamed of…because it's your body and it's normal. 

That's all well and good until social media begins to poke its nose in and declare something natural like a hip dip is something worthy of being banished.

Ads boasting titles like ''how to lose those hips dips'' began to appear on Insta and women were beginning to ask why…and worryingly, question if their hip dips were something they should be tryna lose. 

Many took to Twitter to hit out at these dangerous ads and to say that they're happy with their bodies as they are, thank you v much.

One hit the nail on the head when she tweeted, ''sorry, but it’s 2018. We’re out here loving all women and ourselves, time to stop conforming to Instagram beauty standards.''

Amen, sister. 

So what effect is this having on us and our view of our bodies?

If the influencers that we follow are editing their bodies so much that they're actually morphing into a version of themselves that isn't real, what kind of false impression does that give us about our body image?

Carys Gray is an influencer who has been quite vocal about this – and she is v v pro-hip dip.

She wrote that, ''if anyone else has these cute ass hip dips then you should rock them…For 20 years I've picked at areas of my body I hate but not once did I pick up on these! A few years ago I would have  felt insecure and wanted to change them. Now I don't care what other people think looks good on women or not. I think they're cool.''

However, some women are not as positive about them and are even going so far as to get filler injected in their hips to create a curvier shape. 

this is known as a ''hip job.'' (what next?!) 

Dr Ross Perry, GP Dermatologist explains the procedure: ''firstly, create a pocket between the skin and muscle to put an actual "implant" in, that is specifically shaped for this area. Secondly, use fat from your body that is harvested and are injected into this area.''

Wtf?!

According to New York plastic surgeon Arthur W. Perry, most people have a bit of fat over their hips and then a depression or a ''hip dip'' and then fat over the outer thigh and it is NOTHING to do with being overweight so procedures like a hip job are crazily unnecessary. 

So lads, if you're part of the hip dip gang, show them off loud and proud and don't edit them out of your social images.

Embrace and love your body because it is perf as it is. 

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We're all big fans of Laura Anderson here.

Not only was she the MVP of Love Island 2018, but she has absolutely no time for trolls.

And now the 29-year-old has had enough of the cruel comments on social media telling her that she looks old.

The Scottish stunner took to Instagram to hit back at the mean comments that have been written about her looks.

She posted a boomerang of herself, make-up free and wrote, 

''I’m a lil bit fed up of the “you look old without make up” comments. IM NOT OLD and I’ve never had a complex about going bare faced. I spent most of my days in the villa like so.''

She continued, ''Yes I have a little pigmentation hence why Ive been keeping up a healthy skincare regime. Thank you @proformaesthetic for my facials over the years and making me feel beautiful in my own skin. #ILOVEMYFRECKLES#we’realldifferent.''

Yaaassss, gal.

Her 1.5 million followers were quick to have her back.

One wrote, ''too many people in the world slate others cos of their own insecurities or jealousy take no notice you look fab with or without the make up.''

While another chimed in, ''naturally beautiful Laura, haters gonna hate. Embrace your freckles.''

We think she looks beyond fab – keep ignoring those people, Laura they're just jel. 

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Deleting every trace of themselves on social media has become a popular way to promote new music for artists – it has worked for Taylor Swift, Ariana Grande and Ed Sheeran in the past. 

Now Cheryl Tweedy has followed suit, after the British pop star and former X-Factor judge deleted every single photo for her Instagram account, which has 3.7 followers. 

She also changed her bio to read '#LoveMadeMeDoIt.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ulyana Sergeenko Moscow Store (@ulyana_sergeenko_store) on

Fans speculated that this would be name of her brand new single, and they weren't wrong. 

This morning, the 35-year-old shared a snippet of a video to her now-empty profile, and gave the world a sneak peek of her upcoming music. 

The video doesn't reveal any lyrics, and showcases Cheryl's silhouette.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cheryl (@cherylofficial) on

This is the first time Cheryl has released new music since her last album Only Human in 2014. 

The caption of the video post reveals that the new single will be out on November 9th.  

We are quite excited for the return of the Cheryl. 

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Well, it's offish lads – the Spice Girls are coming back.

Yes, the '90's pop superstars have confirmed that they are reuniting for a major stadium tour across the United Kingdom.

The sad news is that Posh Spice won't be coming along for the ride, however, she has broken her silence on why this is and we're obvs devo. 

She took to Instagram to address the reunion.

She wrote, ''today marks a special day for the girls as they announce the first tour dates since we performed together in 2012! I won't be joining my girls on stage again but being in the Spice Girls was a hugely important part of my life and I wish them so much love and fun as they go back on tour next year.''

She continued,  ''I know they will put on an amazing show and the fantastic fans past and present are going to have a wonderful time! X vb #spicegirls #friendshipneverends.'' 

The award-winning group, who formed in 1994 and went on to become one of the most successful acts of the decade, last performed together at the London Olympics closing ceremony in 2012.

Fans were obviously devastated at his news with many of Victoria's 23.3 million followers quickly commenting on her post.

One wrote, ''no Posh? It’s not Spice Girls when there’s one missing.''

While another said, ''we really really want is see you with the girls. Come on and do it.''

It's clear to see – we want you to join, VB – there really is no Spice Girls without Posh. 

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The Duff gals have just reached cuteness overload wth their latest Instagram snap. 

Hilary, who has just welcomed  her second child and first daughter, Banks Violet, cosied up with her older sister Haylie for a family photo.

The 31-year-old smiled alongside her eldest child, six-year-old Luca as baby Banks grinned on her lap.

Next to her was older sister Haylie who had her five-month-old daughter Lulu Gray on her lap. 

 
 
 
 
 
 
 
 
 
 
 
 
 

We got 3 out of the four littles pictured. No easy feat.

A post shared by Hilary Duff (@hilaryduff) on

Haylie has two kids, one of which was pictured, and the other is her three-year-old daughter, Ryan Ava Erhard, whom she has with her husband Matt Rosenberg. 

Hilary's first son Luca is from her previous marriage to Mike Comrie and baby Banks is from her relationship with boyfriend Matthew Koma. 

Hilary captioned the sweet shot, ''we got 3 out of the four littles pictured. No easy feat.''

 
 
 
 
 
 
 
 
 
 
 
 
 

Night night world

A post shared by Hilary Duff (@hilaryduff) on

Her 10.4 million followers all seemed to be in love with the gorgeous photo.

One wrote, ''they are all so adorable'' while another said ''precious little angels'' followed by three love heart emojis.

One fan summed how we felt up by saying, ''can't get enough of these little babies!''

We hear you, what a special family – congratulations to the two sisters on their 2018 babies. 

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Any Saved by the Bell fans out there?

It was one of the TV shows I grew up with and like pretty much everyone else watching it, I had a massive crush on the blonde-haired boy next door – Zack Morris.

Well good news lads – you can now you can binge on a condensed version of the iconic ’90s sitcom on none other then Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 

#WCW x 3!

A post shared by NBC Entertainment (@nbc) on

The Instagram cuts the original episodes down to about four minutes and can be viewed on NBC’s IGTV page.

Hello, weekend plans.

These mini-episodes will follow the same story as the original, but in a more Instagram-friendly way.

This means that they're shorter, edited to fit a vertical screen, and have new animated graphics, texts, and pop-ups that appear during the episode.

The original show premiered in 1989 and ran until 1993. starring Mark-Paul Gosselaar (Zack), Mario Lopez (A.C.), Dustin Diamond (Screech), Tiffani Thiessen (Kelly), Elizabeth Berkley (Jessie), Lark Voorhies (Lisa) and Dennis Haskins (Richard).

While the full episodes of the series are on Hulu and NBC.com, we are big fans of this Instagram version too.

Bayside High, we're heading back to you. 

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Kylie and daughter Stormi definitely got into the Halloween spirit.

Not only did Kylie take to Instagram to show off their stunning mum and baby matching costumes, with them both dressed in cute pick butterfly wings, but the 21-year-old also gave fans a glimpse at her costume from Halloween 2018.

The snap on her Instagram stories shows a heavily pregnant Kylie enjoying the holiday festivities.

The reality TV star and businesswoman posted three pictures from last year on her stories, from when she was hiding her pregnancy.

She said to her fans, "I know I have a lot of costumes going on this year but I'm not finished. I have just one more. One more, I promise."

The next video showed her dancing in a short white mini dress that showed off her blossoming bump.

She can then be seen holding her stomach in her angel costume, complete with giant feathered wings.

 
 
 
 
 
 
 
 
 
 
 
 
 

my baby butterfly..

A post shared by Kylie (@kyliejenner) on

The video was timestamped '29th October 2017'  which makes it three months before Stormi's birth.

She captioned it, "throwback to last year, cooking Stormi."

Kylie has kept fans up to date with her Halloween celebrations by posting pictures on Instagram of herself as a human Barbie doll and most recently one of herself and her little one dressed up and holding a lightning bolt.

She captioned it, "Stormi Weather" which delighted her 118 million followers who were quick to comment.

One wrote, "this is the cutest" while another said, "best idea for a Halloween costume ever!"

They are just so adorable, we just cant even.

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2018 has gifted us with some seriously eccentric beauty trends, we’ve had squiggly eyebrows, glitter tongues, teeth nails, pimple nails, corkscrew nails and coat hanger brows.

However, the year of weirdness isn't quite over, we think we’ve found the strangest craze yet: RAINBOW TEETH.

Yup, dental dye for your pearly whites. People are legit painting their teeth with dental dye to match their outfits.

Seems a bit like The Capitol from the Hunger Games:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The hunger games (@capitol.fashion) on

We have GOT to see the rainbow trend in action. CHRŌM have released a range of 10 colours for fashion followers to try: light pink, a slightly darker pink, baby blue, a slightly darker blue, mint green, yellow, light gold, dark gold, silver, and copper.

Each pastel shade has its own sugary sweet name, from 'Candy Floss', ‘Sunshine’ to 'Fairy Dust'. Unforch, it’s not edible and doesn’t have a taste.

We reckon if it tasted like actual Candy Floss they’d get a lot more business from those of us with a sweet tooth.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

The polish works in the same way as nail polish and stays on your teeth for up to 24 hours. The colour doesn't smudge while eating, and all you have to do to remove the polish is brush your teeth and it's gone.

It sounds pretty weird alright, but the creator David Silverstein claims that the trend is completely taking off.

In an interview with the New York Post, he commented "We see this becoming commonplace – everything from a club vibe to an everyday workplace fashion accent."

"Perhaps you go to work with one tooth that matches your nail polish or your hair colour."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

He’s a creative man, that’s for sure.

Silverstein says the product's solvent is made from a grain alcohol base and that the pigments comply with the Food, Drug, and Cosmetics Act.

He declined to disclose CHRŌM's full ingredient list for proprietary reasons, but added that the tooth polish is 100% safe and formulated by dentists: “It doesn't stain your teeth, and it's not permanent."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

A dentist with NYC Smile Design, Dr. Ramin Tabib, was interviewed about the product and stated that "I have no idea what's in this product and the safety long term. Seems like the company does not want to give the ingredients out and they are calling it proprietary.”

Hmm, potential shadiness there.

Silverstein also revealed that the brand is aiming to release a glittery version of the product soon.

It’s ideal for Halloween, but would you wear the product in your everyday life?

We say go for it, your colourful smile will be catching many an eye.

Feature image: Instagram/@chromtoothpolish

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