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When we watch our favourite influencers, we're often left in awe at their lavish lifestyles. 

We know they work exceptionally hard to labour over the perfect flat lay and outfit post, because if their creativity and content slips, there goes their pay check. 

Brand endorsements and sponsorships are an influencer's income (if they go at the Insta life full time), and while many build their own personal brands from the ground up, starting off posting videos from their teenage bedrooms, giving the element of authenticity audiences crave, it seems that traditional celebrities are still taking the lion's share of the earnings when it comes to influencer pay cheques. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

The highest paid influencer of all time is currently Kylie Jenner, according to Hoppers Instagram Rich List 2018. 

The youngest Kardashian-Jenner has a booming beauty business and a new baby to contend with, but she also has to pay attention to her 114 million Instagram followers – and make a buck off their follow. 

The 21-year-old charges a whopping one million dollars per sponsored brand photo post on her Insta – and the thought of that kind of cash has us shook. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

To be fair, it may be Kylie's selectivity that gives her the edge. Sisters Kim and Khloe are forever flogging green teas, makeup brands and diet lollipops over on their feeds, but Kylie usually confines her sponsored posts to just a few per year – choosing to focus on adding stylised images of makeup from her own brand Kylie Cosmetics throughout her glamorous feed.

Since her return to social media after the birth of her daughter Stormi, the makeup guru has done brand endorsements for clothing websites and a detox shake company.  

Second on the Rich List is Selena Gomez, who can charge up to $800,000 per sponsorship. 

Footballer Cristiano Ronaldo comes in third, with a $750,000 fee for his influence. 

Lads, we're in the wrong field…

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Back in April, a number of celebrities and influencers received warnings from the Federal Trade Commission reminding them to be transparent when promoting products on social media.

90 letters were sent out to influencers and the brands they were working with to clarify the guidelines on how to post sponsored pictures and videos to social media.

The letters highlighted how to do it without violating the American organisation’s disclosure guidelines.

Now, Women's Wear Daily has procured a list of celebs and influencers who received the not-so-gentle reminders that sponsored posts must be clearly marked as such.

The list included the likes of Kourtney Kardashian, Jen Selter, Shay Mitchell, Heidi Klum, Lilly Ghalichi, Amber Rose, Emily Ratajkowski and Ashley Benson.

According to WWD, the letters read:

'The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement.'

 

A post shared by Kylie (@kyliejenner) on

'Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.'

The FTC explained that the disclosure of advertisements via social media influencers should be clear, conspicuous and use 'unambiguous language' that wont be mistaken for an organic post. 

With social media comments proving that fans of celebs and influencers want more transparency from their icons, this move can only be positive in the pursuit of regulation within the online influencer industry.

 

 

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