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According to research from Nielsen, 63 percent of people want to see Ireland's sportswomen honoured as national heroes in the same way as sportsmen.

Irish journalism focused on women in sport is in dire need of improvement, and today Investec has launched it's inaugural 20×20 Media Awards to recognise excellence in this field.

The 20×20 Nielsen Sports Study found that just a shocking three percent of print and four percent of online coverage was dedicated to women’s sport in Ireland: it's time for improvements.

The Federation of Irish Sport presented Investec as a sponsor for 20×20 in order to provide more support for women in sport.

Greater cultural recognition is one way to start; broadcast, print and online journalists are being invited to submit entries on women in sport to it's latest awards competition.

Investec has curated an expert panel of judges for their 2019 Media Awards;

Anna Kessel as chairwoman; Mary O’Connor, CEO of the Federation of Irish Sport; Michael Cullen, CEO of Investec; Sarah Colgan, CEO of  Along Came A Spider and 20×20 co-founder and Gordon D’Arcy, former Irish International rugby player.

Nielsen Sports were commisioned by 20×20 to monitor media coverage of sport, which resulted in quite discouraging statistics. 

20×20 has estimated television coverage of women's sport is less than 12 percent, and 59 percent of Irish people believe that the media should do more to promote female sport.

57 percent of people want to see equality in female and male sporting role models in the media, and 63 percent of the public would love to see Irish women being given the same 'national hero' status as men.

Anna Kessel, chairwoman of Investec 20×20 Awards said: “In celebrating women's sports journalism the Investec 20×20 Media Awards are sending out a very powerful message: women's sport is amazing, and of value."

"For every sports editor who's ever wondered if it's worth covering; to every coach who questioned whether girls needed encouraging, and to every sports’ governing body deliberating over how much to invest in their female athletes this year, this initiative makes it clear: women's sport matters."

The objective of 20×20 is to increase the level of coverage of women’s sport across media by 20 percent by the end of 2020, according to its founder, Sarah Colgan.

Gowan girlos, you deserve a medal. Like Katie Taylor-sized medal. Multiple medals, actually…

amy poehler soccer GIF

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It's time to get off the couch and make an effort, according to this study.

Our lives of inactivity seem to be catching up with us, as a quarter of the world's population is becoming less and less active.

The figures on global inactivity have been released after scientists studied data collected by the World Health Organisation (WHO) – and it's not good news.

Researchers analysed data from 358 surveys across 168 countries, including 1.9 million participants.

They investigated trends in inactivity worldwide from 2001 to 2016.

And as you can probably guess, we didn't do so well.

Shockingly, almost 40 percent of Irish women didn't get enough physical activity in 2016.

The lads did only slightly better, with 30 percent of them not moving enough.  

This is compared to global figures in 2016 with indicates that 27.5 percent of the world population aren't getting enough physical activity.

There is an eight percent different between men and women. Almost 32 percent of women do insufficient exercise, compared to 23.4 percent of men. 

Sufficient exercise was classified in the report, as an individual doing at least 150 minutes of moderate-intensity, or 75 minutes of vigorous-intensity physical activity per week, or any equivalent combination of the two.

The surveys took note of physical activity in work, at home, for transport and during leisure time – so we have no excuses.

Although Ireland didn't do so well, women in Latin America and the Caribbean had some of the highest levels of inactivity in 2016.

Some 43.7 percent of the their females populations weren't getting the required exercise.

The study suggests that living in a high income country, you're twice as likely not to get the exercise you need (36·8 percent), than in a low-income country (16·2 percent). 

Additionally, it reports that insufficient activity has increased in high-income countries since 2001.  

Our inactivity could be having serious health implications, according to the researchers.

The report published in The Lancet Global Heath journal, says: "Insufficient physical activity is a leading risk factor for non-communicable diseases, and has a negative effect on mental health and quality of life."

It warned if our current habits of insufficient activity continues, we will not reach our 2025 target.

"If current trends continue, the 2025 global physical activity target (a 10% relative reduction in insufficient physical activity) will not be met."

"Policies to increase population levels of physical activity need to be prioritised and scaled up urgently," it added.

Every little bit of movement makes a difference, so grab a friend or your favourite playlist and get out and about!

Or challenge yourself by joining a class or a team sport, you'll have some fun and might even make some new friends.

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We all dream of succeeding in our careers, whether you’re a nurse, a florist or a journalist. We can all admit that we’ve daydreamed about becoming an Oscar winning actress or perhaps the founder of a successful fashion brand like Irish entrepreneur sisters Malindi and Elena Demery.

The empowering duo have strived in the fashion world since starting their company Malena Fashion. However, running your own company can be stressful at the best of times. Luckily, the girls have a solution for the bad days. They said one thing that keeps them going is appreciating even the smallest achievements, stressing that women should always believe in themselves.

Both Malindi and Elena admitted they were nervous about being a woman in the business industry. Females have been underestimated and disrespected for far too long, but the sisters have only gone from strength to strength since launching their company.

The pair have exceeded an astonishing €3 million turnover annually as the exclusive distributors of Freddy Jeans in the UK and Ireland, and the brains behind Malena Fashion.

The girls’ dad has always been part of the fashion business, so they “were always involved in one way or another.”

It was their dad’s positive attitude that motivated them on the days when work was daunting and their dreams felt like they were out of reach.

“He always finds the good even in the most negative situations. He showed us there’s always a silver lining,” they shared.

They've clearly inherited is upbeat attitude. The girls extended their words of wisdom to the young women of Ireland, who recently collected their exam results. 

Thousands of students are faced with massive decisions to make about their future, but the sisters admitted that regardless of how well you do, not even bad results can stop you from pursuing your dreams.

“Go at your own pace. Once you care about what you do you’ll go for it. Grades should never stop you from doing what you love” they said.

 

A post shared by thewhitmore (@thewhitmore) on

Celebrities including Laura Whitmore, Vogue Williams and even the princess of pop Britney Spears have been spotted rocking the popular Freddy Jeans, but the sisters said the jeans are for every woman, no matter what her size or age.

They explained that the best thing about Freddy Jeans is how good you feel in them. We all know how daunting shopping for jeans is. Some are too long, others are too tight, finding the perfect pair can feel like mission impossible.

Elena and Malindi explained that the jeans are loved by everyone, from 18-year-old students to 60-year-old grandmothers. One store that sells the well-loved jeans recently told the girls that an 87-year-old woman purchased a pair of high waist Freddy Jeans, proving that it doesn’t matter who you are, anyone can wear them.

The ultra stretchy fabric will leave you feeling super confident, whether you’re a size six or 16. The girls recommend snapping up a pair of the classic black jeans as we get closer to the winter months.

We are all guilty of buying a cheap pair of jeans for a tenner, but the fashion experts recommend investing in pieces that will see you through many winters.

The sisters stressed the importance of avoiding fast fashion. Spending that little bit extra on a pair of Freddy Jeans or on a snuggly cashmere jumper from luxury brand Rosamund is a wiser move. “The pieces will stay with you forever.”

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While feeling forgetful is often associated with old age, a new study has revealed that stress is causing young Irish women to forget some very important tasks.

60 percent of female Irish millennials were found to be so consumed by stress that they were failing to take care of everyday jobs like taking their contraceptive pill, while 30 percent admitted that forgetfulness has become a regular feature of their everyday lives.

According to the survey – which was conducted by Bayer to mark World Contraception Day – a huge number of 21 to 29-year-olds are at risk of having an unplanned pregnancy, with 70 percent admitting they were more likely to miss their pill when stressed.

As reported by The Irish Mirror, one in seven women admitted to forgetting to take their pill once or twice a month.

Other basic tasks like removing makeup at night and putting a phone on charge were also affected during times of worry.

Professor Sabina Brennan from Trinity College told The Irish Mirror that the results of the survey add to existing research which suggests that stress and memory are connected.

She said: “Stress isn’t always a bad thing; a properly controlled stress response can give us extra energy and focus needed to cope with challenge.”

“But in today’s complex world psychological and social stressors can be unrelenting for millennial women, and can affect health, well-being and even memory.”

Spa day anyone?

GIFs: giphy.com

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We all know make-up and tan is a multi-million business in Ireland – but we never truly realised how much we depend on it.

Skin care brand IMEDEEN surveyed women from all over the country and found some astonishing statistics on Irish beauty.

70% of Irish women wish they had better skin, yet 75% admitted they only spend a half hour or less on a skin care routine each day.

However, 94% think that other women look better without make-up, which we have to admit we understand.

How many times have you seen your BFF fresh-faced and thought she looked fab without a scrap of war paint on? Many times? Us too.

Yet, 40% of women feel more confident when wearing a full face of make-up everyday.

63% believe that the media are to blame for the pressure of women having look good all the damn time, but do we?

We won't lie, going without the usual cover-up can be hard, especially if you have issues with your skin, but knowing that we're all in the same boat gives us a little bit more confidence to reveal our real selves more often.

Now, put down that concealer!

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Despite having many glorious movie stars, Irish men have been voted the ugliest in the entire world. *Sad face*.

International dating website, Beautifulpeople.com, which is solely for "beautiful men and women," revealed that less than one in ten of Irish single males are accepted onto the site.

We find this extremely harsh on our poor lads and also totally untrue. So, to clear things up, here's a list of HOT Irish men. You won't be disappointed:

10. Michael Fassbender

Whether he's Bobby Sands or Steve Jobs, we totally swoon whenever Michael comes onto our screens. 

 

9. Conor McGregor

Our own UFC legend, we can't leave Conor out of this list.

 

8. Colin Farrell

He's been the hot Irish guy for yeeears, and that's not going to stop anytime soon.

 

7. Allen Leech

Our Downton Abbey heart throb. Sometimes we watch the show just for him.

 

6. Jack Reynor

He's up for being the new Han Solo, and rightly so, just LOOK at him.

 

5. Chris O'Dowd

He's a geek but for some reason we find him hot. Ah well, it is what it is.

 

4. Pierce Brosnan

Come on, he was James Bond for god's sake!

 

3. Robert Sheehan

Our curly haired dude has always had a way with the ladies.

 

2. Aidan Turner

We're watching Poldark NON-stop. Just for Aidan Turner's bod.

 

1. Jamie Dornan

This Northern Irish handsome fellow THANK YOU LORD FOR JAMIE DORNAN.

 

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As we all know, Irish women face some of the toughest restrictions for abortion and reproductive rights in Europe, but this one website wants to change ALL of that. 

Women from Ireland usually have to take great risks if they want to speak publicly about trying to get an abortion, but on the X-ile Project, women are now "giving a face" to the thousands of Irish women who struggle to travel to abortion by sharing their individual photo and story. 

The X-ile Project was set up by five Irish women, Julie Morrissey, Ruth Morrissy, Paula Cullen, Laura Lovejoy and Katie O'Neill. They came together to support the women who have been "effectively exiled from Ireland" as a result of the restrictive laws. 

The project gathers the photos and names of women who have travelled to England to get an abortion. Then they share the information online in hopes to break down the "overwhelming stigma."

"We aim to demonstrate that those who choose to travel to have an abortion are responsible, ordinary women and are our neighbours, friends, colleagues, mothers, daughters and partners," the group say on their website. 

And it seems to be gathering attention all around the globe as UK and US websites like Buzzfeed and The Guardian are weighing in on the women's stories. 

“The response has been enthusiastic,” Julie told Buzzfeed. “We’re making positive groundwork in getting people to talk about their experience, and our aim is to build a space for more women to feel like they can speak out.”

In last year alone, more than 3,000 women travelled from Ireland to another country in order to access safe abortion services. 

“We want to show solidarity,” said Julie. “These are women who walk among us every day. I’d be surprised if there wasn’t anyone in Ireland who didn’t know someone who has had an abortion, or had one themselves.”

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We know we're a bit biased, but there's definitely something in the water in this country that makes us Irish ladies stand out from the crowd.

Not everything that makes us different is necessarily positive, but we wouldn't have things any other way.

Here are a few of the things that make Irish women a unique breed…

1. We are utterly incapable of taking a compliment
"This dress? Had it for ten years. Cost a fiver… You look great though."

 

2. We're the best craic all the same
And we show affection by taking the p*ss, so don't get upset.

 

3. We're open with our emotions, but we're never soppy
"I'm just gonna go home, turn on Marley & Me and cry for five hours, then I'll be graaaand."

 

4. We have an intricate knowledge of the world of fake tan
Instant, overnight, spray… whatever your bronzer of choice, we have the inside scoop.

 

5. We can charm the pants off of anyone
So don't be afraid to bring us home to meet your mammy because she is gonna LOVE us. Hopefully.

 

6. We make a mean cup of tea
And we know just when it's needed too.

 

7. We have a sixth sense about the weather 
A quick squint at the sky and we can instantly tell if rain is on the way.

 

8. We are loyal to a fault.
So don't cross us…or our pals. Got it?

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