Last week it was the LadyBall, and now another marketing ploy has the people of Ireland scratching their heads.

A new ad for an ironing service in Dublin called Iron Mike's is definitely the most enthusiastic – and bizarre – piece of promotion we've seen in a LONG time.

Iron Mike's reportedly opened on Camden St today, and the first ad features a very shouty and muscular man who is apparently a "world class ironer."

Just look at him there, getting all excited about shirts and trousers:

The website is also very flashy indeed (and we mean that literally), making us wonder if it's all a smart marketing promotion for another company.

A few calls by us to the number listed have been unanswered – though we do recommend calling it just to hear the hilarious voicemail featuring 'Mike' singing Joe Esposito's You're The Best Around…