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Last week it was the LadyBall, and now another marketing ploy has the people of Ireland scratching their heads.

A new ad for an ironing service in Dublin called Iron Mike's is definitely the most enthusiastic – and bizarre – piece of promotion we've seen in a LONG time.

Iron Mike's reportedly opened on Camden St today, and the first ad features a very shouty and muscular man who is apparently a "world class ironer."

Just look at him there, getting all excited about shirts and trousers:

The website is also very flashy indeed (and we mean that literally), making us wonder if it's all a smart marketing promotion for another company.

A few calls by us to the number listed have been unanswered – though we do recommend calling it just to hear the hilarious voicemail featuring 'Mike' singing Joe Esposito's You're The Best Around…

 

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There comes a point in every girl's life that you realise you've entered adulthood. It can be the most scary and terrifying time of your life, but you'll survive, we promise. 

And if you're not sure about it yet, here are five signs your days of being young and foolish are over (for the most part):

1. You have to wake yourself up in the morning

You once had your parents wake you up every single morning, but those days are gone. Gone, forever. Now you have to remember to put on your alarm clock, to snooze it four times and then, get yourself up. 

 

2. Doing the food shopping

Remember when you used to go food shopping with your parents and you could put ANYTHING in the trolley and they would just pay for it?! Those days were the best. Now though, you dread having to go food shopping and nothing sweet or tasty ever enters your trolley. Sob. 

 

3. You have to wash and iron your own clothes

Are you starting to really miss being a child now, because we are! Fresh, clean clothes would arrive into your room every day and you didn't even have to think about it. But being the adult that you are now, ironing your clothes is the most boring household chore. Ever. 

 

4. Having a budget 

If there was ever a word to strike shock and horror into your heart, it's the word 'budget'. Back in the day, whenever your granny gave you €20 it was like Christmas. Now, every single penny you make is budgeted and that's not fun… not fun at all. 

 

5. Paying the bills. All. By. Yourself.

Did anyone else jump for joy when you were a kid and you received a letter in the post? Because we did. But now that adulthood is here, every letter that hits the floor brings sudden panic upon you. Bills, bills and more bills, am I right?! 

 

But on the other hand, after a stressful day, we can all do this: 

 

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