Since announcing her pregnancy earlier this summer, rumour surrounding the unborn baby has been rife.
Kim Kardashian herself regularly laughs off the gossip, but that hasn't stopped the commentators: for weeks they've speculated as to the likes of the baby's sex (she later confirmed it is a boy) and name.
In particular, the reality TV megastar has cited as "ridiculous" suggestions that she and her rapper husband Kanye West would call their son South, despite it being a moniker which would seemingly complement daughter North, aged two, nicely.
However, today it is being reported that Ms Kardashian, 34, and Mr West, 38, have plenty of direction after all. Indeed, they have now very much settled on a name for their new baby… and they have opted for Easton.
Yes, Mail Online – which seemingly has close ties to the Kardashian-Jenner family – is claiming an exclusive on the scoop.
"Easton is the chosen name. It's confirmed that the baby boy will be called Easton," a close family friend is quoted as telling the website this evening.
Reportedly, the celebrity pair were eager to lock in a name in advance of his December birth so that his nursery and wardrobe can be made complete with monograms.
The same source furthermore claims that it was Kim who ultimately came up with Easton – though Mr West is said to love it too.
"No doubt monogrammed baby bibs are being hand-sewn as we speak," the family friend continues. "Mason is already calling his auntie's tummy Easton."
Kim had previously said during a radio interview she doesn't "like South West," largely because north is "always better" than south – meaning his big sister would have "a better direction".
Still, she is often quick to comment on such matters via her various social media platforms, so we'll be keeping our eyes peeled for a confirmation or denial.
In the meantime, what do you think of little Easton West?
