Kylie Jenner clearly loves killer curves, and has drastically altered her shape over the years to achieve them.

To celebrate this, the reality TV star in launching her new Kylie Shop Valentine's Collection, featuring an underwear set emblazoned with the word "thick."

However, the teaser snaps of the set leaked by the teen faced major criticism for featuring a model that Instagram deemed to be the opposite of the term. 

In an attempt to rectify this, the makeup and merchandise mogul released some snaps of plus size and body positive model Barbie Ferreira showcasing the undergarments.

Barbie has previously been seriously vocal about the body shaming she has faced online and within the modelling industry.

"I don't pay attention to internet haters, but what really rustles my jimmies is when a girl will tag her friend and say I remind them of her. And then she'll get all offended like, "ew am I that fat," tweeted the model.

"You're commenting on a pic from an international magazine. You wish you were this FAT."

The model has faced more criticism in the wake of Kylie's campaign, as the images have been bombarded with both hateful and approving comments.

"It's all fun and games till you catch diabetes and heart disease. But yeah you right do whatever makes you feel comfortable. Until then don't be surprised the day you have difficulty doing something simple like getting out of bed," commented one troll. 

Quite a few fans are thrilled with the addition of Barbie to the campaign, which also features fellow plus size model Jordyn Woods.

However, some Kylie fans think that she is glorifying one body type to the detriment of another: "What are you supposed to wear if you're skinny? Stop praising single body types and start praising all body types," said one.

It seems that when it comes to body type representation, there's no way to please everyone.