Did you lust after her life too? The Insta which tricked THOUSANDS
Let's be honest, Instagram has less to do with documenting your actual life, and more to do with projecting an image of the life you want, right?
And following Instagram personalities because you desperately want to live the life they purport to is standard procedure for many of us, but how many times have we been duped?
Well, if you were a fan of Louise Delage's Insta account, you've been duped at least once.
Louise's Instagram which shows a young woman living the high life attracted more than 50,000 followers, and while many coveted her lifestyle, the vast majority were unaware they were actually part of an experiment to raise awareness of alcoholism among young people.
French ad agency BETC explained that the campaign is on behalf of charity Addict Aide and served to highlight how easy it is to miss signs of addiction even with a close friend or family member.
Each and every one of Louise's uploads – from beach trips and country walks to days spent shopping and chilling out – all featured an alcoholic drink, and it was BETC's intention to highlight how easy it is to normalise excessive drinking.
"Sometimes it seems like in this era, the more people stage their ideal life on social media, the more that serves to hide a not-so-ideal reality," Stéphane Xiberras Paris told AdWeek.
Since revealing the purpose behind Louise Delage's Instagram account, Addict Aide charity have reported that their page has seen five times more traffic than usual.
