If you happened to pick up a newspaper this morning, you may have witnessed a legitimate one page advertisement for a Irish political party using none other than One Direction to get their message across. 

We kid you not. 

The Labour Party superimposed the faces of Paul Murphy, Lucinda Creighton, Gerry Adams, Micheál Martin and Shane Ross onto the bodies of our favourite boyband. 

Complete with the words "no direction" emblazoned across the image, this may be the best advertisement ever made in the history of Irish general elections… if you can get over the sheer farce of it all. 

Not to be totally outdone, an ensuing Twitter spat has broken out between one of the featured politicians, Lucinda, and the Labour party. 

The Renua party leader took to social media to point out that there is actually only four current members of One Direction. 

How sassy. 

And just when we thought it couldn't dissolve into any more hilarity, the Labour Party's official Twitter responded with: "Sure… it's obvious you're Zayn & given your history, you'd be the first to leave!"

Touché, Labour, touché.

We hope we have stopped cringing by February 26.