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MAC has long been a firm-favourite with Irish gals so our interest is always piqued when a new collection arrives on its counters. Released tomorrow, the cosmetics brand has snazzed up some of its summer essentials. And even if one of the themes – ahem, a laundromat – sounds a little silly, we couldn't help but check it out.

MAC Wash & Dry
Time to liven up your make-up bag? This colourful collection certainly boasts plenty of bright packaging and eye-catching hues. Based around the quirky idea of a launderette, we're going to go out on a limb here and say that we love it. Lipsticks (€21.50) have been given fun and funky names such as tumble dry, and steam heat, while nail varnishes (€11.00) has been labelled Monday blues, and washteria. The range also features various eye, brow, and face products, as well as makeup brushes and bags. However, it's also all limited edition so if you're keen, snap it up fast.

Eyes On MAC 
MAC is repromoting its popular eyes X15 palettes from last spring, adding in brand new X9 palettes for this season. You can use the products to create daytime and evening looks in various textures, so we're hoping that investing in one of these means you won't have to buy more eyeshadows for a while. The X9 palettes (€40.00) are available in an amber, a purple, a navy, and a burgundy, while the X15 (€75.00) are available in warm/neutral, and cool/neutral. 

MAC Pro Longwear Nourishing Waterproof Foundation
This is the latest addition to the pro longwear range and at €36.50 it is set to be a huge hit. It can be used as a foundation or a concealer and MAC says that it lasts for an incredible 16 hours. It's an oil-free product too and gives a nice medium-to-full coverage. It's particularly perfect for anyone suffering from blemishes or imperfections. 

All of the products are exclusive to Brown Thomas, BT2 and www.brownthomas.com

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Us Irish girls love our MAC. Did you know that the Grafton St store is one of the world’s busiest?! Yep, it’s up there with Macy’s in NYC… seems like nothing can come between an Irish girl and her Studio Fix!

We love MAC for so many reasons – the shade ranges, the sleek packaging, the fact that there’s always a new collection to ogle over with each visit. I’ve always been mad for their limited edition stuff (Disney Villains, anyone?!)

The regular line is full of gems, too – here’s 5 classics you must try.

Mineralise Skinfinish Natural is one of the most fantastic powders out there – whether you’re oily or dry, chances are you’ll get on famously with this. It’s not a flat matte, isn’t drying and never cakes – plus one of these compacts lasts forever and a day. Score.

It is quite literally impossible to choose just one MAC lipstick, so let’s go with one nude and one bold. On the more subtle side, Patisserie is a total crowd-pleaser. It’s a neutral shade that isn’t too opaque or pale – the lustre formula means it blends nicely with your own natural lip colour.
For a statement lip, Lady Danger is an incredibly striking warm red. Perfect for summer, it’s  a full-on shade that won’t dry lips out like some retro mattes can.

Warm Soul blush is another one of those products that just about anyone can use. It’s a beautiful warm neutral shade with a really fine shimmer that works equally well as a highlight on deeper skintones.

Into contouring? Forget any palette – Harmony powder blush is all you really need. It’s the perfect shade to cast a convincing shadow and carve out cheekbones on even the pales of faces.

 

For covering a multitude of sins (and then some), Pro Longwear concealer is an absolute gem. A super-pigmented liquid formula, this stuff simply Does. Not. Budge! Perfect for long days in the office.

Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis. 

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Blusher is a great make-up product when applied correctly, but sometimes we can be unsure what the correct way is. Here are some tips on how to apply blusher depending on your own face shape. They are simple tips, but could definitely help with your make-up routine.

Round
For round faces, apply it at an angle, blending from the apples of you cheeks towards your temples.

Square
For square faces, apply it across the way, slightly over from your nose.

Oval
For oval faces, apply blush straight to the apples of your cheeks.

Long
For long faces, apply on the apples and blend out towards the temples.

This will definitely be a useful tip for the weekend, you better inform the rest of the girls.

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Kylie Jenner has opened up to Teen Vogue about her make-up routine.

The gorgeous 17-year-old has said how she actually prefers NOT wearing make-up.

Judging by her famous pout, we didn’t see that one coming.

Kylie said: "I never really wear makeup unless I need to, because when I do my makeup I like to really do my makeup. So I'm never going to spend just 20 minutes, you know?"

Oh Kylie, we can all relate (especially when trying to do winged eyeliner… )

She then added "A good night out is, like, two-and-a-half hours for full makeup, curling hair, whatever. I love false lashes—individuals, strips, extensions."

Surprisingly, we don’t think that’s too long since that includes doing her hair too.

This just proves Kylie is a normal teenage girl despite her world famous family.

Kylie also discussed her hair: "I just love my hair colors. Like now, I'm even sick of my hair, I need to change it. I haven't been blonde in a while—I might go lighter for summer."

We can’t wait to see what she will do next!

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S! TV presenter Niamh Geaney headed to Smashbox to find out exactly how we can achieve that much lusted-for look of the moment – the big lip. 

Big lips have made a major comeback all thanks to Kylie Jenner and now we know how we can get the look thanks to Smashbox's lead make-up artist, Janine Bird. 

We're off to try out our hand at this great look!

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The Michael Kors beauty range has only just started to make ripples over here and honestly doesn’t get enough love – it’s available in Arnotts and online. The brand’s limited edition Glow Colour Collection for spring 2015 features a new Hydrating Bronze Gel Crème; vibrant colours for nails and lips, bronzer, and a dry oil spray to achieve the iconic Michael Kors sun-kissed glow. My pick? Definitely the nail lacquers in Blush, Daydreamer and Paradise – they’re incredibly long lasting.

L’Oréal Infallible is a new modern matte foundation that looks set to rival some of our high-end favourites. There’s also a matching primer; both are lightweight, melting formulas that glide and fuse onto skin and lends flawless coverage. It’s just €11.99 from all good pharmacies!

Estée Lauder is a great brand for basics – their Double Wear range is particularly reliable for those of us who don’t have time for touch-ups. Featuring the same beloved formula, the newly updated Double Wear Stay-In-Place Eye Pencils now include a water-resistant claim, a silicone smudge tip and an updated collection of shades.

MAC have long been known for teaming up with designers to create amazing collections, so it’s fantastic to see that their latest collaboration is with an Irish name.  Philip Treacy is their artist of choice for spring 2015 – catch the collection at Brown Thomas from April.

Their new mascara that promises to hook, lift and curl lashes, Benefit Roller Lash is beautifully packaged, but bloody expensive at €26. After trialing it extensively, though, I do think it’s worth investing in if you’re sick of overly dramatic, clumpy mascaras. This one is definitely lifting and separating, and the formula seems to get better with age!

Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis. 

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This week, SHEmazing! were lucky enough to have a chat with the fabulous make-up artist Annette O'Brien about all things beauty. 

Annette is a highly-acclaimed make-up artist in Ireland having worked with big names such as Lucy Kennedy, Miriam O'Callaghan and even James Nesbitt. 

You can catch up with Annette on her website and have a look at some of her stunning work as well as on Twitter, Facebook and YouTube. 

1. What's your best budget beauty buy?
I have so many budget beauty buys but I love Carmex moisturising lip balm. I wear it every single day and it is so long wearing. It's fantastic to wear over lipstick and gives a glossy appearance too. It is one of my go-to products for a perfect red lip – exfoliate the lips and then apply a heavy layer of Carmex all over. A definite must in my makeup kit for brides. It's available in most pharmacies and Penneys also stock it now.

2. What's your top make-up tip?
The next time you are applying your makeup start off with the eyes. As a makeup artist, this is one of the most practical things I've learned. Once your eye makeup is done you can wipe all the residue from underneath the eye and apply fresh concealer and foundation then. No messy eye makeup here!

3. Do you have a favourite all-round beauty product?
I do for sure! I absolutely love Anastasia Beverly Hills Dip Down Pomade. This is the most amazing brow product I have found. So easy to use and a little goes a long way. Brows are such an important feature and they really shape the face. I love the sleek, defined shape this products gives. I use this gel-like product in every one of my makeup video tutorials and there you can see how easy it is to use. 

4. What's your earliest beauty memory?
I loved Barbie dolls when I was younger,didn't we all?  I loved them because they had hair I could cut and restyle, nails that could be painted and faces that I applied makeup to! I did this to every single one of my Barbies – as you can imagine they were "a sight for sore eyes" by the time I was finished with them!

5. Most girls have a signature scent – what's yours?
I have two! For daytime I love Zara White. It's a fresh, floral smell and it reminds me of summer and holidays. For night & special occasions I always go for Carolina Herrera 212 Sexy. A gorgeous, lingering perfume of bergamot and geranium that makes me feel so girly. Every time I wear it people ask about it. I have so many good memories from the scent. 

6. What's in your make-up bag right now? 

  •  Makeup Forever HD Foundation
  • Creme De La Mer – The Concentrate
  • Mac Prep & Prime – Radiance (my highlighter)
  • Mac Blush – Fleur Power
  • Chanel Satin Finish Radiance Powder
  • Anastasia Beverly Hills DipDown Pomade
  • Mac Lipliner – Hip n' Happy
  • Anastasia Beverly Hills #12 brow brush
  • Chanel lipstick in Gabrielle

Thanks for answering all of our questions, Annette! 

Annette was also kind enough to share her brand new make-up tutorial with us; gold glitter with smokey eye and a MAJOR flick – perfect for nights out with the girls. 

 

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In make-up terms, Instagram is the new YouTube. As YouTube becomes increasingly saturated with tutorial after tutorial, artists are increasingly moving towards the use of edited pictures and short-form video clips in order to share their work and stand out on what is a far more aesthetic platform.

Recently a really popular YouTuber, Gossmakeupartist, criticised the likes of Anastasia Soare (creator of the Anastasia Beverly Hills line) for favouring a somewhat heavy makeup look and helping to push the trend for that technique on Instagram in particular. It turned into something of an ugly (though popcorn-worthy) Twitter spat, which really was a shame.

There’s room for everyone and every kind of technique online, and Instagram is a brilliant tool for creatives of all types to showcase their work – some MUAs have even been discovered via their accounts. On that note, I thought I’d take things a little closer to home, and explore some of Ireland’s best makeup artists on Instagram…

1. Siobhán McDonnell – @letzmakeup82
I'm sure that more than a few of you know Siobhán from her hugely popular YouTube channel, LetzMakeup. She's hugely likeable and her honest, no-fuss persona is something that really stands out to me. Her videos are always some of the first for me to click on, but she's also totally worth following on Instagram for a bit of inspiration and product porn!

 

Super-filtered sneak peek of Friday's makeup tutorial….

A photo posted by Siobhán (@letzmakeup82) on

2. Heather Davern @heatherdavernmakeup
Heather showcases a lot of looks on herself and her core aesthetic is all about fresh, clean skin, smokey eyes and daringly bold lips. She makes the somewhat daunting task of pulling off the two look absolutely effortless, and I'm always jotting down her choices and combinations of shades, as she simply never gets it wrong.

3. Ciara Allen – @ciaraallenmakeupartist
As well as being seriously talented at what she does (having worked with MAC, L'Oreal, Wella and more), Ciara's a lot of fun! Give her a follow for a peek at her professional work as well some personal musings, plenty of product chat and mini reviews – always with added craic!

4. Noella Geoghegan – @noellamakeup
Noella is a multi-skilled artist – aside from her makeup skills, she's a trained eyebrow professional, and had the privilege of working backstage at the London Olympics opening ceremony back in 2012. Her Instagram feed is full of the most beautiful creatures – mostly models that she's made up – and her impeccable technique speaks for itself.                                                                                

5. Fabiana Coppola – @fabsyyy
MAC-trained Fabiana has just gone out on her own and I've no doubt that her venture will be a huge success. I love how she heavily favours a cat eye and her blending is just always on point! Fabiana uses a lot of indie makeup brands as well as the usual suspects, so definitely check her out if you're after something that little bit more unusual.

 

Well there's a look of disgust if ever I've seen one!

A photo posted by Fabiana Coppola Make Up (@fabsyyy) on

Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis. 

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SHEmazing! reporter Lisa Kavanagh went along to find out the key trends for the spring/summer make-up look of 2015 – and we were not disappointed!

Speaking to Elizabeth Arden’s Bernadette Sommers, key trends for this season’s must-have look include soft lips and a bronzed golden glow.

To achieve this look with Elizabeth Arden, watch the video to find out what key products you'll need! 

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A good kit of basics can make or break a beauty regime – and I’m not even talking about the actual cosmetics.

There’s nothing more critical than your actual beauty tools – when you run out of your €40 foundation, you’ll be so glad of that buffing brush you invested in to make the cheap stuff look just as good!

Brushes
I have what could be described as a fetish for make-up brushes; I’ll never stop trying new ones and I collect them like prized pieces of art. There are some absolute classics that can’t be beaten; for eyeshadow, I’d count the MAC 217 and 286 as invaluable for blending. Nothing compares.

For liquid foundation, I’ll always adore buffing brushes like the Blank Canvas F20, but I’ve just discovered something that is quite possibly even better. The BeautyBlender is an absolutely incredible dome-shaped sponge for making foundation look convincingly natural – it’s not quite as quick and easy as a regular brush, but worth the effort whenever you have a few extra minutes.

Brows
Before you do anything with your brows, brush ‘em up and out using a spoolie – you’ll instantly look groomed and more alert. You can buy these in bulk from beauty supply stores or Ebay – or even rob a few from your local make-up counter, but don’t tell them you heard it from me!

A good, sharp, synthetic slanted brush will be your best friend for applying brow powders and pomades – Ecotools do an excellent one and it’s super-affordable.

Cheese is to wine as what brows are to Tweezerman tweezers. You can’t have one and not have the other – if you possess eyebrows, you need these tweezers because they are simply the best. They come in two different sizes and I’d recommend just picking up the mini size, because it’s just as good as the regular size, but a couple of euro cheaper.

Skincare
For skincare, you don’t exactly need an elaborate toolkit. However, I’m all about the best basics – and it doesn’t get much better that a good, fluffy, clean flannel. Buy a bunch from Dunnes or Penneys, use a clean one every day, and thank me later.

Muslin cloths are also lovely for some light exfoliation (harsh apricot kernel scrubs are so 2008). If you fancy a deeper clean, try working the Clarisonic into your routine a couple of nights a week. It has a cult following for a reason; nothing beats a good sonic cleanse and, unlike your favourite lotions and potions, this will never run out!   

 Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis.     

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Valentine’s/Galentine’s Day is just around the corner so we’ve been thinking about the perfect make-up and hair look you can rock.

Whether you’ll be sipping wine with your fella or dancing the night away with your girls, we can ensure you’ll be looking mighty fine.

Sexy & Sultry

If deep, red lips and feline flick of the eye is your kind of make-up look then this is for you! Keeping your hair slicked back will make sure all of the attention is on your striking make-up look. 

To complete this looks you’ll need three key products; red lip liner, red lipstick and a black liquid eyeliner.

Here are our picks:

 

From left to right: MAC lipstick in Ruby Woo; Rimmel 1000 kisses lipliner in Red Dynamite; L'Oreal Super Liner Blackbuster in black

Romantic Muse

For an ethereal, romantic look soft make-up and a loose braid or fishtail are the way to go. What you may lack in eyeliner you gain in eyelashes and cheekbones.

To get the romantic look you'll need mascara, a pink lipstick and highlighter. 

Here are our picks: 

 

From left to right: Clinique Chubby Stick in Supreme Sorbet; Benefit's High Beam Highlighter; Lancôme Grandiôse Mascara

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Ever since she brought out RED and made red lipstick her trademark, I’ve been scrutinising Taylor Swift’s makeup. It’s just always on point. What I love about her is that you can tell she enjoys it, too – even on off-days, you’ll see her rocking a statement lip.

She ramped it up quite a bit recently for the Blank Space music video, but the core principles of Taylor’s signature makeup don’t change a lot – cat eyes and a red lip are almost always present. Somehow, Swift has managed to make a look that has been done so many times before look 100% fresh, new and modern. People are fond of Taylor for many different reasons, but I adore her for making red lipstick cool again (Oh, and flats. Girlfriend knows how to rock a good pair of flats).

Read on for a crash course in Taylor’s makeup…

EYES
Taylor’s eyes are always bright and defined. NYX HD Concealer (€7.99) is a good bet for hiding undereye circles and just generally brightening up the area. For a classic cat eye, Stila’s Stay All Day Liquid Eyeliner (€17.50) is foolproof for a clean, sharp flick. To really make the eyes pop, add a flesh-toned pencil like Rimmel Scandaleyes pencil (€4.99) in Nude on the waterline.

LIPS
We know from this Instagram picture that Taylor is a NARS Velvet Matte lip pencil fan; in an online interview, she confirmed the shade:

“Dragon Girl by NARS. Another good one is Luxembourg by NARS but it’s glossier. I bought it ‘cos I heard on the radio that Hilary Duff uses it. And Hilary Duff is a magical princess.”

 I can personally confirm that Dragon Girl is an incredible colour, but if you’re looking for a cheaper alternative, the Bourjois Rouge Edition Velvet liquid lipstick in 02 Frambourjoise (€12.49) is pretty awesome, too.

FACE
Taylor appears to have a naturally clear complexion; for events and shoots, I’m willing to bet that she ups the ante with a satin-finish foundation like Giorgio Armani Luminous Silk (€43). It’s expensive, but a cult classic.

Her makeup artist, Lorrie Turk, has also confirmed that she loved to use liquid illuminators to give even more life to Taylor’s complexion – try MAC Prep + Prime Highlighter in Light Boost (€24.50).

She’s also mastered the art of wearing bronzer to look healthy, not tangoed – difficult for a pale person. The Body Shop’s Honey Bronze range of powder bronzers (from €20) has shades to cater to all skintones, and the powder is super-silky and blendable. 

Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis.     

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