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There is no better feeling than knowing your highlight is on fleek, and Penneys is clearly on a mission to help us achieve the look.

Instagram is freaking out over a particular Penneys highlighting palette, and we don't blame the makeup obsessed masses for lusting after this product. 

 

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 The Ps… Pure Glow highlighting palette is a glowy, shimmery dream set with four gorgeous, high-shine shades.

There is Desert, a pure icy white, and Glimmer, a warmer nude highlight on the top tier.

Then below them is Eden, a peachy pink highlight, and Firefly bronze, the ultimate pure gold shade. 

 

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The palette is currently in stores, but it's flying off the shelves. 

This will keep us highlighted to perfection all summer long, and the marbled packaging wouldn't look too shabby in an Instagram flat lay either. 

Feature image: Instagram

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So, summer may have only just begun, but it's never too early to start thinking about Halloween inspiration right?

Meet Mimi Choi, the Vancouver-based beauty guru taking makeup artistry to the next level.

The 31-year-old uses her incredible makeup skills to create a whole host of intricate optical illusions that'll make you look twice.

“My face is a blank canvas where I can practise my art,” Mimi told Metro.

She creates her masterpieces by using black eyeliner and clever angles to create negative space.

“I hope that my strange creativity can inspire people to think outside the box", she writes on Instagram.

 

Been doing makeup in front of this mirror inside of my bathroom for more than 3 years now (10+ years if you count those university years when I did my own clubbing makeup, etc) No fancy lights, backdrop or even a chair — I've always enjoyed standing in that little gap between my sink and my toilet and painting away for hours. I like tight spaces, it makes me feel secure. Sometimes I have music on, sometimes my cat sits in the sink and falls asleep while watching me… It's therapeutic. I'll be moving to a new place soon which means that I will have to adapt to a new painting environment. It's both scary and exciting at the same time because I've grown so attached to my old makeup spot. But I'll adapt and maybe it will finally motivate me to invest in better equipments. _________________________ "INCEPTION" #makeup illusion inspired by a photoshopped image of Paul Ryan. Used @nyxcosmetics @nyxcosmetics_canada pencil and liquid eyeliners plus matte eyeshadows for this look. Lashes are all @houseoflashes "Knockout" falsies except for the littlest ones that I had to paint on. All hand-painted, took 3 hours.

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The makeup artist formerly worked as a school teacher but says she wasn't satisified by the job and needed a new challenge. 

“It felt like it was too late to change my career, but my mum was so supportive that I soon realised it was ok”, she told the Metro.

 

A few of the #makeup illusion pieces that I've done lately • 10 days till the #MIMLESORIGINALS MAKEUP CONTEST ends! Thank you for all the lovely creative submissions so far! Remember to submit by December 31st 2016 if you haven't yet to win $300CAD+ worth of products and get featured! See below for contest rules. _____________ I get it — nothing in this world is 100% original. When I create, I usually get my inspiration from my surroundings — patterns that I see on clothing/wall/architecture, a texture in nature, paintings, photography, emotions, etc, and I try my best not to look at other makeup artists' work to get my ideas. I would like to encourage you to do the same and draw your ideas from different places other than makeup that fuel your imagination! So devour old and new films, paintings, poems, photographs, music and conversations to get your inspiration, and create a makeup look that is authentic, surprises and uniquely your own! _______________ The contest is LIVE NOW and ends on DECEMBER 31st 2016 11:59PM PST so challenge yourself to create your very own original signature looks! Here are the instructions on how to enter: 1. Follow @mimles on Instagram. 2. Tag at least one person who would be interested in participating in comments. 3. Post your ORIGINAL makeup look with the hashtags #MIMLESORIGINALS and #MIMLES, and tag me in the photo/video so I won't miss it! 4. You can post as many looks as you want but it has to be a BRAND NEW LOOK created for this contest. Tagging old work does not count for this competition. 5. Please state what you're inspired by! No recreations of other makeup artists' work please! 6. Contest is open to EVERYONE from all over the world. Good luck and have fun with this! I am excited and cannot wait to see what you come up with! #makeupcontest #makeupcompetition #contest

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She began to practice her skills in her parents bathroom and soon realised her creative potential.

Mimi also operates as a successful makeup artist for weddings and events, but her 156,000 Instagram followers are mostly interested in what jaw-dropping illusion she will come up with next. 

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As women, there is a distinct pressure to wear makeup to look our best, and yet there is also a culture of shaming women for wearing 'too much' makeup.

The double standard is less than pleasing, and for some women, painting their faces is an empowering and creative endeavour.

One such woman is Kerry Whittaker, who recently penned a powerful and truthful post about an instance of makeup shaming she experienced at her job as a checkout cashier. 

'Why are girls so nasty?' she began her Facebook post about the incident.

'So I'm sat in work today minding my own, and I over hear a woman talking to what I presume is her 14 yr old daughter and they're sniggering laughing saying "have you seen the state on that? Who comes to work to sit on a checkout looking like that.. don't know who she thinks she is."'

'1st of all why would you find that acceptable? I'm not harming nobody. Would you say the same about a girl who has problems with her skin and spots on her face. I doubt it.'

'2nd, why don't you lead by example to your daughter about empowering other women rather than tearing them down. In this society the last thing we need to be doing to each other as humans is judging people based on looks.'

'3rd, when you can do a cut crease as sick as this then come back to me and tell me I look like sh*t.'

Kerry is clearly a makeup maverick, and her response to the unnecessary comments is completely golden. 

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Festival season is just around the corner, and we've already started scouring YouTube for the perfect festival makeup tutorial. 

However, sometimes you really need an IRL demonstration of how to execute a tricky makeup look.

Luckily, Temple Bar makeup studio The Makeup Crew are offering a free master class on the subject of festival makeup. 

 

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'Looking to embark on an exciting career?' reads the event.

'Come along to our open day where you can meet the tutors and find out why The Makeup Crew is the best place for you to start your career in the Makeup Industry.'

'Also sign up to our FREE Masterclass which will be taken place on the evening creating a festival inspired look, giving you the chance to learn some tips and tricks and to experience what it's like here at The Makeup Crew.'

 

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The class will be running in their studio in Temple Bar from 4.30pm – 7.30pm.

Here's the link to their event if you're interested.

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There are always more than a few Instagram makeup trends doing the rounds online, but the latest one really takes the p***.

Teenage MUA Jake Warden has gained over 1.1million views on one particular makeup tutorial.

While the look he creates is pretty flawless, it's the use of his iPhone as a mixing palette for foundation that has people going crazy for the MUAs videos.

 

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We'd barely toss our phones in our bags without a cover, never mind pour foundation all over them, so this beauty tutorial trend is pretty baffling to us. 

In two separate tutorials, he squirts foundation onto the back of his rose gold iPhone, which doesn't have a case on it, and mixes highlighter into it using the iPhone rather than the back of his hand to mix the products together. 

We thought this might just be a random, teenage makeup trend that would pass by without notice, but now other MUAs are following suit. 

 

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We shudder to think about the amount of germs that reside on the backs of our phones, so we seriously hope these MUAs are using a sterilisation wipe before dropping foundation oin their pricey smartphones. 

Kids these days…

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Balmain is one of the hottest high-end labels around, thanks to their sell-out collaboration with H&M and the Kardashian's obsession with the brand. 

Now, the luxury company is joining forces with high street makeup brand L'Oreal Paris to create a bespoke capsule collection of gorgeous lippies.

 

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Balmain Creative Director Olivier Rousteing revealed all on Instagram today, posting a picture of the new collection with the caption 'coming soon.'

There won't be just a couple of shades to choose from, with a grand total of 12 lipsticks gracing the shelves at a currently undisclosed date. 

The lippies will be made in L'Oreal's classic Colour Riche formula, but the colours come straight from Olivier.

'L'Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,' Olivier told Vogue.

'With this collaboration, I'm thrilled to make this idea tangible for every woman around the world.'

We're dying to get our hands on every shade!

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There is no better feeling than knowing your highlight is on fleek, and Penneys is clearly on a mission to help us achieve the look.

The high street bargain store has rolled out a new selection of icy, high intensity highlighters that look completely gorgeous.  

 

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Rather than just having an ice white finish, their range of colours include silver, gold and rose gold.

The shades are shimmery perfection, with names like Mermaid Glow, Rose Prosecco and Champagne.

And at €3.50 each, you can't really go wrong. 

Ps…Highlighting Powder €3.50

Our makeup bags are screaming out for a new, affordable highlighter, and with festival season just around the corner, now is the time to experiment with different types of glow.

While the silver may not be perfect for day-to-day wear, it would look amazing layered under some festival glitter, while the rose gold would be divine with an on-trend cranberry eye.

As for the gold? Well all you need is a deep, glowy tan to pull that one off.

We'll see you in the queue, all three in hand. 

Feature image: Instagram / HighlighterOnPoint

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We've tried to channel the unicorn look through glitter festival makeup and holographic hair trends, but emulating the fairytale creature has now never been easier. 

While it may be physically impossible to convert ourselves into the mythical creature, these stunning makeup brushes are here to help.

The handle of each brush resembles a unicorn horn, while the brush hairs are dyed a rainbow of beautiful pastel colours. 

The bright blue handle is also the ultimate colour pop, making them uber-easy to find in a cluttered makeup bag.

And the best part is? 

These affordable bad boys are from high street favourite, Penneys. 

The PS… Unicorn Brush Set comes in at a super affordable €10.00 for four brushes.

The set includes a fan brush for an on-fleek highlight, as well as a triad of foundation, buffing and powder brushes.

These brushes are literally the stuff of fairy tales…

So, while we have you here; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!

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Brown Thomas has just unveiled their first ever Beauty Lounge, and it looks as sumptuous, secluded and serene as you could imagine. 

The stunning new beauty boutique features a living wall covered in plants, as well as luxurious pink velvet furnishings.

Not only does the new lounge look amazing, but the beauty treatments available are giving us life. 

 

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"We are delighted to introduce the first ever Brown Thomas Beauty Lounge on Dublin’s Clarendon Street," reads the BT website.

"Dedicated to the best beauty services, the luxurious lounge will house Ireland’s first blowdry bar from Aveda and manicures, pedicures, brows and lashes from Nails Inc."

The new beauty bonanza of a boutique is open from 7am, so if you have a big event right after work, you can get your blow dry and your mani before you head to the office for the day. 

The price list is astonishingly affordable, with eyelash extensions coming in at €30.00 and brow tinting costing €10.00.

Their braiding bar charges €19.00 for plaited styles, so get booking before festival season!

 

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We're also extremely intrigued by the Unicorn Manicure, which sounds absolutely amazing.

The salon is also promoting a 15 minute Need for Speed manicure, which definitely suits our mad schedules. 

The new Beauty Lounge sounds completely dreamy and we can't wait to see it for ourselves!

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We love hearing about new makeup and cosmetic gadgets, especially when they're Irish – #Nationalpride. 

Anyway, with that in mind, we wanted to introduce you to Powder 'n' Pout Cosmetics – a fantastic brand that we have just discovered. 

Located in the heart of Donegal is a hair and makeup salon with a delightful Alice in Wonderland theme called Powder 'n' Pout, owned by the fantastic Aisling Cunningham.

As a creative and extremely talented makeup artist, Aisling has tried and tested pretty much every brush brand on the planet, and realised that there was a gap in the market for brushes that were high in quality and affordable. 

And so, Powder 'n' Pout Cosmetics was born – and we couldn't be more delighted. 

Aisling believes that the right makeup tools are just as important as your choice of makeup, and this belief is truly reflected in her amazing products. 

Every Powder 'n' Pout brush represents a brand that delivers high quality, longevity and affordability to all makeup users – plus, they look fantastic, too. 

The brand offers a wide range of individual brushes that would give anyone that coveted flawless skin, with prices starting at just €6, which is extremely reasonable for such high quality products. 

Our personal favourite item on offer is the flat contour brush, which will make you look like the superstar you know you are. 

Powder 'n' Pout also offer fantastic brush sets, that are such excellent value for money!

All in all, this brand is amazing, and Irish – which is always a nice touch for us. 

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We all love makeup, but it can be a bit of an ordeal to apply it every day (so generally, we choose not to!)

Despite this, we are always on the lookout for more wonderful beauty products and gadgets.

With that in mind, we have made a list of five AMAZING makeup gadgets that will low-key change your life, and make putting your face on way easier.

Rotating lipstick case

I mean, who doesn't need one of these? You'll be super organised AND you will be the envy of your makeup-loving pals. 

Clean-up pencil

This will clean up any rogue mascara or eyeliner. Perfect for if you sneeze and mess up that winged liner. 

Brush holder

I mean, this is the perfect gift for ANYONE who enjoys cosmetics. It's handmade, making it extra special. 

Nail polish holder

This is an absolute GAME-CHANGER. No more spills and worry when you paint your nails… we'll take 10, please.

Liner designer

This handsome little invention will help you achieve that perfect Adele-like winged eyeliner. 

You are welcome. 

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!

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Topshop is the latest brand to give makeup mogul Kylie Jenner a run for her money in the makeup department.

The high street store have come out with a lip kit, but they're attempting to spice up our lives by making the kit completely unique.

Topshop Lip Kit in Same Difference €25.00

Topshop are adding a new dimension to the lip kit concept by adding glitter into the mix.

Realistically, the more glitter in our lives the better, and these kits are bringing it in droves. 

Topshop Lip Kit in Perfectly Flawed €25.00

The kits provide lippie lovers with a lip paint, liner, mattifying top coat and lip glitter.

The kits come in six shades, and we may have to order them all.

We can only imagine how amazing these glitter lip kits would look for festival season!

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