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Barbie has just gotten WAY more inclusive, after creating dolls who are more representative of the real women and young children who play with her.

The company Mattel are making strides since they first opened in 1959 with bleach blonde Barbie with high-heels and ridiculous body proportions.

The brand are making new additions to the range which feature Barbies who use wheelchairs and with prosthetic legs. 

Barbie has been given high-achiever careers as a vet, computer engineer and doctor, as well as featuring dolls who are diverse, more curvacious and black.

Two new dolls with disabilities will be added to it's Fashionista line on February 11, with the company articulating that it hopes the collection will broaden definitions of beauty.

“As a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion,” the company said in a statement.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Mattel’s vice president of Barbie Design, Kim Culmone, explained the latest additions were a response to phenomenal consumer demand.

"We’re going to be introducing a doll in a wheelchair and a doll representing physical disabilities. She has a prosthetic limb," Culmone told Teen Vogue. 

"There will be additional body sizes — a Barbie with a smaller bust and less-defined waist. A wheelchair or doll in a wheelchair was one of the most requested items through our consumer … hotline. It's important to us to listen to our consumers."

Customers are still requesting Barbies with more impairments or disabilities, such as Down's Syndrome or blindness (hence the service dog).

Culmone also stated that the company worked with a team at UCLA and with 12-year-old Jordan Reeves, who has a prosthetic arm, to make the brand new dolls as realistic as possible. 

Reeves suggested that the prosthetic limb should be removable, giving the company one of their “first big ahas”, according to Culmone. "That’s not necessarily something we would have realised how important it would be to someone living with this experience."

Feature image: Teen Vogue

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Actress Margot Robbie is set to earn HUGE praise for her role in Mary, Queen of Scots, and now the Australian is set to star in a totally different movie.

She's officially signed on to produce and star in a live-action BARBIE movie, E! News reported today.

Warner Bros. and Mattel have struck up a partnership to bring the franchise to the cinemas in it's first ever live-action take on the famous doll.

Chairman of Warner Bros, Toby Emmerich, commented on Margot's new role in the project;

"Margot is the ideal producer and actress to bring Barbie to life on screen in a fresh and relevant way for today's audiences." Robbie intends on co-producing the movie under LuckyChap Entertainment.

The 28-year-old actress released a statement expressing her delight at playing the role of Barbie;

"Playing with Barbie promotes confidence, curiosity and communication throughout a child's journey to self-discovery. Over the brand's almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She continued; "I'm so honoured to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide. I can't imagine better partners than Warner Bros. and Mattel to bring this film to the big screen."

Tom Ackerley, Margot's husband, as well as her business partner are also co-producers. Mattel took back the rights after the option passed on Sony's deal, and Robbie signed a first-look negotiation with Warner Bros in 2016.

Chairman and CEO of Mattel, said in a statement; "Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros Pictures as we tell the stories of our beloved brands."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Amy Schumer was previously roped in to portray the titular doll she dropped out in 2017, saying in a statement, "Sadly, I'm no longer able to commit to Barbie due to scheduling conflicts. The film has so much promise, and Sony and Mattel have been great partners. I'm bummed, but look forward to seeing Barbie on the big screen." 

A director or release date has yet to be assigned. 

We can't wait to see what Margot does with this role, she really can be anything she wants. Barbie inspo 101.

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Christmas is only weeks away (eeek) which means that Santa is coming soon and that has us thinking – about pressies, obvs.

There is so much sh*t we wanna get, and then we found out that an ode to our childhood existed in a make-up palette.

Say hello to the collab of dreams – NCLA Beauty and Barbie.

 
 
 
 
 
 
 
 
 
 
 
 
 

Check out our story for the full reveal of the NCLA x Barbie collection! #nclaxbarbie

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NCLA, a Los Angeles vegan beauty brand have joined forces with Mattel for a stunning all-pink collection featuring Barbie-themed nail polish, cuticle oil, lippies and nail wraps. 

And if the nostalgia wasn't enough already, all of the products are presented in ‘90s-themed patterns.

NCLA CEO Elin Dannerstedt said, “My vision for this collaboration was to take you back to the ‘90s, playing with Totally Hair Barbie or Malibu Barbie or even just regular Barbie.” 

She continued, “Every single detail is created after a real Barbie pattern, quote, and not to mention, a miniature Barbie nail polish box! Can you even?”

The cuticle oil actually smells like bubblegum and the nail wraps come in four cute styles – a Saved By the Bell-esque print, a classic Barbie print, a playful palm tree pattern and a ’90s design.

And it's limited edition so grab it while it's hot. 

ALL together now, ''I'm a Barbie girl, in a Barbie world...''

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While many of us may have worshipped at the alter of Barbie growing up, as we got a bit older we started to realise that she looked NOTHING like any of us. 

In fact, she looked like no one alive because her body was completely unrealistic. 

And while poor Barbs has gone through a mammoth amount of criticism over the years, Mattel's latest release is sure to win the blonde bombshell back some brownie points. 

Yesterday, the colossal toy manufacturer announced a new range of Barbie that will come in all shapes and sizes. 

Yep, not only will Barbie represent different ethnicities but she will also come in curvy, petite and tall versions that better reflect real life bodies. 

HURRAH. 

The move is so historic, that Barbie and her new vivacious figure has graced the cover of TIME magazine and has got chins wagging all over the world. 

This probably does not make up for decades of perpetuating unrealistic body standards to little girls across the globe, but hey it is a definite move in the right direction. 

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If Barbie were to take human form – and we mean in a pleasant way, not in a surgically enhanced 30JJ boobs way – we reckon she'd be a dead ringer for Reese Witherspoon.

So it seems fitting that the actress has just bought the movie rights to a book about the famous Mattel doll and how she came to be.

After critical acclaim – and an Oscar nomination – for her self-produced films Wild and Gone Girl, Reese has set plans in motion for another dinger of a movie.

Robin Gerber's 2012 tome, The Story of the World’s Most Famous Doll and the Woman Who Created Her, details Barbie's history and that of her creator, Ruth Handler.

Before Barbie's time, most dolls for kids took the form of children, rather than adults. Ruth became inspired to create a more modern, worldly doll after watching her young daughter playing with paper dolls.

In fact, the doll's original design was based on a German "adult toy" named Bilb Lilli that Ruth and her Mattel-employed husband found while travelling around Europe.

While Barbie dolls have been criticised in the past for giving young girls unrealistic beauty ideals, Reese's film will no doubt take a more well-rounded view.

The actress has been called a "modern-day feminist" for her campaign to feature women in stronger film roles, and says it's something that needs to change both on screen and off.

"Women make up 50 percent of the population and we should be playing 50 percent of the roles on the screen," she said last month at the American CInematheque Fete.

"We need more female surgeons, supreme court justices and soldiers – but on screen. Not just as the girlfriends to famous men."

There's no production date for Reese's new film yet, but we're already excited.

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It was announced earlier this year that a talking Barbie doll is on its way – and now she's very almost here. 

Yes, Hello Barbie is the brand new, soon to be unleashed Mattel doll that will be able to speak back (we bet she's sassy). 

And while the 'cool or just plain creepy' debate has raged since the announcement was made back in February, the doll is nevertheless sure to be top of numerous Christmas wish-lists in the run-up to the festive season. 

"Hello Barbie is by far the most advanced to date in a new generation of AI toys whose makers share the aspiration of Gepetto: to persuade children that their toys are alive—or, at any rate, are something more than inanimate," wrote the New York Times earlier this year.

Hello Barbie will also be programmed to connect to the Apple Cloud, just like Siri. 

Her language will evolve too as you speak to her, and she can also adapt her language preferences. 

How exactly? Well, the chic necklace on Hello Barbie will feature both a microphone and a speaker that will help enable the conversations. 

Of course, she does require a Wi-Fi connection to talk, though kids (big and small alike) can naturally enough continue to play with the doll the old-fashioned way when the internet is down.

 

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Finally the dreams we had as five-year-olds (and stopped having as nine-year-olds) can come true.

Mattel, the company that owns Barbie, are working with Forever 21 and other brands to release a line of clothing modelled on Barbie’s clothes.

The clothes will focus on the fashions that Barbie wore in different eras, from the classic 1950s and ‘60s to the oh-so-popular ‘90s fashions.

The new Barbie products will range from pyjamas to day wear to cosmetics. You’ll be able to buy denim, swim suits and sunglasses, and even a life-size replica of the ‘80s Malibu Barbie look.

The collections will be released in the States in September, with no word yet of an Irish release date.

This is all part of Mattel’s plan to reinvent Barbie’s image for the 21st century, with a Karl Lagerfeld designed doll announced last month.

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Karl Lagerfeld knows no bounds when it comes to the fashion world. So much so, the Chanel designer is constantly surprising us when it comes to his latest ventures.

And now Karl is entering a completely different territory by creating a Barbie doll of himself!

This autumn, toy giant Mattel Inc will be collaborating with the Chanel designer to create a limited edition doll as part of the Barbie Collector series. Makes sense!

Kim Culmone, Global VP of Barbie product design, said, “It’s not every day that Barbie dresses like the world’s most famous fashion designer.”

That may be true but we’re not sure how many people would want to buy the doll version of the iconic designer?

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