When it comes to Christmas advertising, Coca-Cola are often considered the ringleaders of the perfect Christmas ad. 

The popular soft drinks company are single handedly responsible for the fact that Santa is always dressed in red. Before the Coke ads of the early twentieth century, St. Nick used to be decked out in green!

Not only did the company make festive advertising a thing, but the Coke truck that was featured in their most popular ad campaign still gets people into a frenzy. So yeah, they defo know what they are doing. 

However, it turns out that even Coca-Cola can get it wrong from time to time. 

The company has recently been forced to pull a Mexican Christmas ad after it received a barrage of negative comments on social media following its debut. 

The ad starts by stating that "81.6% of indigenous Mexicans speak an indigenous tongue and feel rejected by Mexican society." 

Then, a group of pretty, white twenty-somethings decide to selflessly make a trip into the mountains to share a coke under the tree with the indigenous people of Mexico. 

The message is topped off by the hashtag #openyourheart. 

Following the advertisement's release, various health groups got in contact with Mexico's National Council to Prevent Discrimination labelling the ad as discriminatory and "outrageous for the indigenous [people]"

And the purported reason for the outrage is that Mexico has one of the highest rates of fizzy drinks consumption in the world as well as one of the fastest growing rates of obesity. While these issues are becoming increasingly difficult for people all over the country, they pose a significant and ongoing problem for indigenous people. 

So yeah, considering the amount of sugar one Coke contains, it's no surprise that people find the ad a bit hypocritical. 

Coca-Cola quickly removed the ad stating "We appreciated you sharing your concerns. We will be sure to pass along your comments."

Best stick to the big red trucks so.