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michael o’leary

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While appearing on Today with Sean O'Rourke this morning, Ryanair's Chief Executive, Michael O'Leary, addressed the airline's policy on seating.

During a discussion on the creation of a new runway at Dublin Airport, O'Leary was confronted with a tweet which essentially asked him to justify the €2 charge they place on choosing a seat.

And Michael O'Leary had no issue responding to the criticism.

"There has been some controversy surrounding our seating policy. We have a free seating policy. If you don't want to pay a fare of €2 and you choose a random seat, you get it free of charge," he began.

Outlining the options available to the public, he continued: "If you want to sit beside somebody, you buy a reserved seat, you can do that from €2 and frankly if you're not happy to pay the €2 to sit beside somebody else, stop complaining."

"If you have chosen a random seat, you're getting a random seat, so stop whinging. Pay the €2 like more than 50% or 65 million of our customers do and sit wherever you like," he suggested.

Unsurprisingly, Twitter users have wasted no time responded to O'Leary's justification, with many going as far as to suggest he's stretching the truth.

"On the whole, love the Ryanair marketing and ethos, but in this case, reserved seats are more like €7-€13 not €2 so it's no small issue.," wrote one.

Another added: "2euros? Cost €80 euro return for family of three to Spain to sit together."

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Earlier this week, Ryanair offered customers an impassable chance to cure their wanderlust by announcing €10 ticket sales for Cyber Week.

Already renowned for its cheap seats, the budget airline has since revealed its ambitions to offer free flights within a decade.

Speaking at the Airport Operators Association conference in London, Ryanair boss Michael O’Leary said he hopes to makes zero fares a reality by offering free flights to passengers while taking a cut of airport revenues for his company.

 

As reported by The Guardian, he said: “The challenge for us in the future is to keep driving air fares down.”

“I have this vision that in the next five to ten years that the air fares on Ryanair will be free, in which case the flights will be full, and we will be making our money out of sharing the airport revenues; of all the people who will be running through airports, and getting a share of the shopping and the retail revenues at airports.”

The 55-year-old Cork native went on to explain that if small airports were to lower airport fees and charges, it would save Ryanair enough money to allow it offer tickets for free.

“I think it will happen.  It just won’t happen at Heathrow or those big hub airports,” he explained.  “But most of the other airports who are looking for big traffic growth, that process is already starting to happen, lowering airport fees and some of the charges.”

GIFs: Giphy

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Undoubtedly Ryanair has revolutionised the way that we travel – and now the lowcost airline has its sights set on where we stay once we get to our destination.

Yes, Ryanair Rooms is set to launch on October 1, meaning that from the moment you leave home, your entire trip can be looked after by the Dublin-based company. 

It currently has a partnership deal with booking.com, but – in a distinct nod to the AirBnB influence – Ryanair Rooms will allow customers to directly books the likes of hotels, villas, and homestays as well as hotels and B&Bs.

And the emphasis of the new service will – naturally enough – be on low-costs.

“We’re going to transform booking accommodation,” Kenny Jacobs, Ryanair’s Chief Marketing Officer told The Telegraph.

“More and more customers are looking to Ryanair for products other than flights, and we see this as a natural progression towards Ryanair.com becoming the Amazon of air travel.”

It is furthermore rumoured that the company will gradually roll out holiday packages too (much as Virgin Atlantic does already) – offering the likes of all-inclusive breaks away to beach resorts.

Passengers can already book car hire, transfers and city excursions through the Ryanair website.

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Ryanair is most definitely the king of budget airlines – how else could you get across Europe for under a tenner? – but it does come with its downsides.

Over the last twelve months though, the airline has pledged to improve customer experience in a big way, and today they revealed the most recent change for passengers.

Passengers travelling on the new Boeing 737-800 planes, which will join the fleet in January, will no longer be blinded by those awful bright yellow seats. Phew.

Above is a peek at the interior of Ryanair's new plane cabins, featuring bigger windows, slimmer seats for more leg room, redesigned overhead lockers and a blue colour scheme that's far easier on the eye.

Judging by the image, which was posted to Ryanair's Twitter today, those early-morning flights should be a LOT easier to handle for hungover stag and hen party groups.

Plus, staff are set to get new uniforms and there'll be a new in-flight menu too.

The changes come after Ryanair updated its website last year to make it more user-friendly, and also did away with the oh-so annoying "on time" trumpet noise that plays at the end of every flight.

It's not gone for good though, sadly, but its been replaced by something that's slightly more pleasant to listen to:

Happy days,

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It's not the first time that Michael O'Leary has checked-in Ryanair passengers, but Twitter nevertheless reacted wildly when it emerged that he was at it again this morning. 

The airline executive, who earns about €1.75m annually between his salary and related bonuses, was up bright and early getting travellers promptly on board their Dublin-London flight.

Gary Dunne, who was en route to the English capital, captured the moment on Twitter, much to the delight on his fellow social media users, who retweeted his images more than 100 times.

Back in December 2013, shortly after Mr O'Leary announced he was eager to change Ryanair's cheap and not-so cheerful image, he was also spotted at Dublin Airport lending a hand to check-in staff. 

A statement at the time revealed: "Yes, from time to time Michael likes to check boarding passes at the gate, so that he can personally tell our passengers that we love them just as much as they love us."

Last week, it was announced that the Irish airline was considering allowing passengers to bring their small pets on board into the cabin with them. 

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Ryanair have really beefed up their management team in the past few months and now the airline plan to sell hotel rooms, concert tickets and airport security fast passes in order to grow the company's revenue.

Greg O'Gorman has been headhunted to join Ryanair from Easyjet and will help in the growth of ancillary (or non-flight ticket) revenues at the airline.

Last week, Ryanair boss, Michael O'Leary, said he plans to double the annual profits of the airline to over €2bn in the next six years by expanding it's services. 

"We now have an opportunity with the new website to build Ryanair.com not just as the airline's website but as a kind of Amazon for travel in Europe."

"All the services will be available on Ryanair.com – hotels, TripAdvisor… We have the scale to do it."

Ancillary revenues are inclined to remain at about 20 to 25pc of the airline's total revenues but are likely to make a far larger contribution towards its profitability in the future.

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