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Kim Kardashian has won $2.5 million in damages after accusing fast fashion brand Missguided of imitating her outfits.

The reality star and fashion mogul has won her lawsuit and $60,000 in lawyer fees after taking the brand to court in America.

TMZ reports that Kardashian claims Missguided was "using her name and likeness" without permission in order to sell knock-offs of her Yeezy dress.

The win was allegedly as a result of Missguided failing to respond to the suit, and as a result the star was awarded the millions in damages by default. The mum-of-four originally sought $10 million

According to the US publication, the court ruled in favour of the 38-year-old because the Missguided website features "entire pages dedicated to selling and knocking off dresses inspired by Kim."

The issue is their use of images to falsely pretend that Kim Kardashian endorse the brand.

Kim took to Twitter in February to slam the brand's copycat ways, writing;

"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."

Fans were quick to point out that her younger sister Kylie has taken ideas from young designers too, but that's a whole other story. Kim is known for wearing clothes from some of the world's most revered designers.

The affordable fashion company responded Kim's frustrated tweet to by writing, "The devil works hard but Missguided works harder. Kim Kardashian: You've only got a few days before this drops online."

The brand is apparently now permanently banned from using Kardashian's trademarks and likeness to market it's merchandise.

Missguided, founded in 2009 in Manchester, has never been shy when it comes to replicating looks of celebrities and certain images to promote it's website.

Feature image: Instagram/@kim_kardashian_west2019

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Brands have been impersonating Kim Kardashian and her family's style for YEARS (have you seen Boohoo and Fashion Nova's websites?) but now Kim's had enough.

Fast-fashion companies have been stealing original designers from "true designers", and the KK Beauty mogul has finally commented on the Instagram-type brand lookalikes.

She wrote a host of tweets addressing the issue, and has officially filed a lawsuit against Missguided for $10 million;

"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."

She addressed the Yeezy controversy, airing out her annoyance that fashion organisations have been blatantly copying her husband Kanye West's designs;

"I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent," she said.

She continued, referencing the Thierry Mugler dress she recently wore;

"Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet."

"My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life."

"I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create," she tweeted.

While Kim didn't actually name any fashion brands, she filed a $10 million lawsuit against Missguided for using her trademarked name and likeness to promote it's product online, according to E! News.

E! News obtained the documents detailing the lawsuit against the UK-based company. In the suit, Kim writes that their actions are a "blatant and willful violation of her statutory and common law rights of publicity." 

The document states that "companies have sought out ways to leverage Kim's celebrity status and social media following without seeking her consent," and have purposefully allowed her to be "an unwitting and unwilling spokesperson of their products."

The lawsuit also states that Missguided has used Kim's likeness for their "marketing and sales strategy" without the TV personality's consent.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

"Like other 'fast fashion' companies, Missguided, which sells clothing throughout the world on its website (among others), has become notorious for 'knocking off' the clothing worn by celebrities like Kardashian," the suit continues.

"Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts. Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing."

Missguided issued the following statement to E! News.

"We haven't received any notification of legal action, but in any event any action based on online banter would be meritless," the statement read. "Missguided shoppers know the score- We're about the celeb look, for people without their bucks. For the record, as much as we love her style, we're not working with Kim on anything."

Last February, the reality TV star posed in an unreleased gold dress her husband Kanye West made for her last summer, and wrote on Instagram;

"P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off," she captioned her post. Fashion Nova created basically the same dress not long afterwards.

"Hey @KimKardashian, We just couldn't help ourselves," they wrote on Instagram. Cheeky bunch they are…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Diet Prada ™ (@diet_prada) on

As far as we know, Kim has yet to file a lawsuit against Fashion Nova. Missguided also copied the exact same dress.

They're fairly shameless, we have to admit. Time will tell if the Kardashian manages to quench the copycats.

Feature image: @kimkardashian/Instagram

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Kim Kardashian has had to deny that her eldest daughter North West has a BOYFRIEND. We put that in capital letters, because the child is just five-years-old.

Rapper Consequence's son Caiden Mills referred to North as his "boo", and many people jumped to the conclusion that they were dating.

Kim has now made it totally clear that her five-year-old daughter does NOT have a boyfriend, according to The Daily Mail.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

The reality TV star was leaving the Hollywood Beauty Awards with Chris Appleton last night, and the 38-year-old was asked whether or not it was "too soon for North West to have a boyfriend" by a paparazzi.

The query was referring to seven-year-old Caiden Mills, son of Consequence. Kardashian replied, "She doesn't have a boyfriend. Like, is that for real? She's five."

Consequence was part of Good Music, the music label created by North's famous dad, Kanye West. Mills himself has over 52,000 Instagram followers, and has been pictured with both Kanye and Kim.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Tabsfromkeyy (@tabsfromkeyy) on

Mills posted an Instagram caption relating to North on February 6, saying,"Shout out to Northie, babygirl I’ll see you soon."

The same day, the youngster posted a photo of himself holding a gold pendant necklace, saying, "She’s gonna love it. Wrap that up sir, I’ll take it."

Then he posted a photo on February 9 with his arm around North, writing "Boo'd up" as the caption. Weird…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @kkwlive on

Caiden celebrated Kanye West's album College Dropout achieving its 15th anniversary, describing it as the "First album that North’s dad and my dad worked on together."

"North, Saint and I had the BEST time on our play date at @exploratorium. It was so much FUN," he captioned yet another image of himself and North, with her brother Saint.

On Valentine's Day, he posted a snap of himself brandishing a heart-shaped box of sweets captioned, "Love is in the air." Realistically, he probably isn't writing the captions himself, but still.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Caiden Mills (@caiden817) on

We're fairly sure the Instagram account isn't run by the seven-year-old, but who knows?

Neither Consequence or Kanye have commented on the matter, but we're fairly relieved that Kim has calmed everyone down with her comments.

North West sings at Kim Kardashian and Kanye church services, so she'll probably have an album out by age 10. 

Feature image: W Magazine

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Faux real, winter is well and truly on its way. "What does this mean?" I hear you ask. It means… it's time to get FURRY.

Finding the perfect coat can be a difficult, time-consuming and frustrating task. We've decided to do all the work FUR you, and compile a list of every coat that has caught our eye on the high street this winter season.

So far, brands such a Monki, Mango, Topshop and Zara have impressed us with their glamorous faux fur, but there are some KILLAH vintage websites such as Nine Crows, ASOS Marketplace and Beyond Retro which sell vintage faux fur items that have us collapsed on the floor in sheer fashion overdrive.

I mean, you're welcome.

Nasty Gal Go Fur It Faux Fur Coat, was €121.00 now €60.50

 

Topshop Luxe Faux Fur Coat: 125,00 €

 

Missguided Nude leopard print faux fur coat, €95.00

 

Monki Super Soft Fluffy Coat, €70

 

Zara, €89.95 faux fur coat

 

PrettyLittleThing faux fur jacket in multi, €62.21

 

Bershka patterned faux fur coat, €89.99

 

Topshop, Luxe Faux Fur Coat, €130.00

 

Pull and Bear round neck faux fur jacket, 39.99 €

 

ASOS two tone mongolian faux fur coat in multi, €82.95

 

Urban Outfitters Jakke Rita Green Faux Fur Jacket, €199.00

 

Missguided premium blue crop pelted faux fur jacket, €102.00

 

Bershka faux fur coat in red, €34.99

 

Glamorous coat in stripe faux fur, €124.43

 

Monki faux fur coat, €70

 

Mango checked faux fur coat, €119.99

Some of these uber-glam coats are on sale this week (Black Friday, how are ya) so nab them before they sell out.

Fur can be a tricky business to navigate, finding the right one to suit you is honestly like picking your new home. You're seeking comfort, warmth, and a place to sleep.

What? You can't deny that those coats are prime nap-time material. They're warmer than our hearts after watching pupper videos on Youtube.

Which one's your favourite?

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As stunning the bride always looks at her wedding, draped in white silk and adorned with accessories galore, the guests also have a glamorous dress code to adhere to.

Finding the perfect outfit to wear to a winter wedding can be difficult, seeing as winter in Ireland mainly involves wrapping up as warmly as physically possible.

It's downright offensive to have to cover up our chic wedding attires because of the temperature, but pair these gowns with a glam coat and you'll be the belle of every wedding ball. (Apart from the bride, of course, upstaging her is a faux pas) 

dress GIF

We've taken the time to have a snoop across the winter season's new outfits across every fashion site we can think of to find the ULTIMATE fashion frocks for guests.

It's a tough job, but someone's gotta do it.

Here are our top 20 winter wedding dresses for guests only… enjoy ladies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

There you have it, gals, the fashion bible for wedding guests.

From watching love bloom in all its magic, to the lethal open bar to the vicious hangover suffered the next day, weddings are one of life's greatest parties.

You've got to look your best, purely because of all those professional photographers floating around…

oc dress GIF

Trust us when we say that if you grab any one of these dresses, you'll be the most memorable guest of all.

Sashay away xoxo

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Since the moment the clock stuck midnight on October 31, the Christmas season is upon us.

Well, some people argue that December is the only month allowed for the Santa hype train to leave the station, but we totally disagree. The Christmas tunes are blaring, ChristmasFM is almost back up and running, and the greatest jumpers are already in stores right now.

Finding the funniest, most glamorous or just plain ugly Christmas styles can be a tricky task. We've only gone and done you the favour of finding all the best ones. Thank us later, a Christmas card will do. Or maybe some mulled wine and mistletoe?

THE EXCITEMENT.

dance brings GIF

1. The drinking game jumper

First up, we've got an actual drinking game in woolly jumper form. There literally is nothing else as magical. Tipsy Elves have gifted us with this joy, order it from Amazon for €45 and you'll be the life of every festive party. 

They even have the rules for the game printed on the back so you won't forget, and it comes with six balls for you and your pals. Hint: the bulls eye results in the entire party drinking. Good luck with that one…

2. The Jesus jumper

Up next, we have a Jesus Christ birthday jumper from Uppers and Downers, the current price is €59.

To be fair, the Christian holiday is supposed to be celebrating the religious day of Jesus' birth, so the fact that his face is on a jumper isn't unheard of.

It is most definitely unconventional however, especially seeing as he is sporting a birthday hat, a red balloon and a dove. To each their own, we say.

3. The Tupac tribute

Next, we've got an actual Tupac Christmas jumper. We didn't think it was possible either, but Tipsy Elves have only gone and done it.

Get your official "Only Santa can judge me" jumper for €35.50 from Amazon, and rest assured you will be the talk of the hip-hop town.

The resemblance between Tupac and Mr. Claus is uncanny… sort of…

4. The gin-lovers jumper

Gin lovers, this one is going to rock your world. Not On The High Street have released an exclusive Christmas jumper dedicated to a stunning gin pun.

GINgle Bells: we truly want to shake hands with whoever thought of this as a Christmas jumper concept, it's pure GINius.

It won't break the bank either, the website are releasing it for just €37, excluding shipping from the UK.

Get on this one ASAP, we have a feeling plenty of Bombay Sapphire, Cork Dry and Hendricks fans will be racing to purchase it..

5. The glow in the dark jumper

This next festive fashion piece looks pretty normal at first glance. That is, until the lights go off. The white material turns fluorescent green and the red material reverts to black, so there will be no difficulty in spotting you once night falls.

Yes, Jolly have legitimately created a GLOW IN THE DARK Christmas jumper. For an absolute steal as well; it's only €32.

If you are desperate to light up the party, this is the one for you. 

6. The Brexit jumper

This next offer is tongue-in-cheek with a heavy dose of politics: Teespring have created a jumper based around Brexit. Seriously.

It's currently priced at €32.16, and has already gained traction online due to the controversy of the UK situation.

Will you be that person at the Christmas party who has one glass of mulled wine and engages in serious political debate throughout the night?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Andrew (@andrewknight1988) on

7. The Make Christmas Great Again jumper

This next one is yet another political figure reference, wear it if you dare.

Yes, someone genuinely took it upon themselves to design a jumper around Donald Trump. As if his face doesn't bombard us in every other domain…

Cloud City 7 appear to want to stoke some light-hearted Christmas cheer through a dash of controversy, for just €31 (delivery not included.) Keep the change, ya filthy animals.

 8. The Game of Thrones jumper

We are MAJOR fans of this next one, inspired by Game of Thrones, of course.

Funky Christmas Jumpers online are releasing this magical themed jumper for just €44.99

The twist on the classic phrase 'Winter is Coming' has us GASPING for Christmas (and the final ever season of the show, no biggie). 

We recommend try building a Jon Snow-man to match the jumper, just' a thought.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Funky Christmas Jumpers (@funkychristmasjumpers) on

9. The selfie jumper

The next joyous jumper we discovered is also from Funky Christmas Jumpers, and is about as millennial as they come.

A JESUS SELFIE jumper has indeed been created. Even more absurd, a COUPLES JESUS SELFIE jumper.

Stop the world, we're getting off.

10. The Tesco Value jumper

Last but not least, the Tesco Value Christmas jumper.

For those Christmas fans who want to keep things on the cheap, this offering is perfect for you.

We wonder if Supervalu, Dunnes Stores, Lidl or Aldi will release their own versions? Competition is healthy, folks.

There you have it, 2018's latest and greatest Christmas jumpers.

Grab yours in time for December you can wear it 25 days straight, that's our plan. 

Which will you choose? Happy shopping, gals.

sabrina the teenage witch christmas GIF by HULU

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Ladies, get thee to the Missguided website and QUICK. 

The online fashion behemoth is offering 30pc off every single item on the site – yep, even the sale items. 

 Use the code SAVE30 to avail of the discount, here's what we'll be buying: 

Bardot playsuit €33,00, Heeled sandals €68,00, Wrap shift dress €45,00 

 Contrast side panel mini skirt €30,00, Gingham tie front mini dress €38,00, Ring detail belt €21.00

 Chunky sole trainer €45,00, Mesh bardot mini dress €38,00, Peplum hem swimsuit €33,00

 Fringe back denim jacket €75,00, Frill bardot crop top €27,00, Cami shift dress €23,00

 Sweatshirt €38,00, Asymmetric hem midi skirt €45,00, Cigarette trousers €38,00

 Oversized t-shirt dress €23,00, Frill tea dress €27,00, Chain camo trousers €60,00

Bandeau cut out swimsuit €33,00, Cropped lace up leggings €24,00  Heeled sandals €60,00

 Pink denim jacket €53,00, Glitter ankle boots €68,00, Shaggy cardigan €68,00

Lettuce hem cropped top €23,00 Shift dress €45,00, Pink aztec tassel clutch bag €27,00 

Red contrast panelled utility trousers €68,00, Knitted mini dress €45,00, Burgundy embellished toe ankle boots €53,00

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Online fashion company Missguided received international applause when they featured models on their website with visible stretch marks. 

It's an industry norm to airbrush out every stretch mark, scar and wrinkle, and so the inclusion  of these 'imperfections' was a welcome respite. 

However, fans of the fashion collective began questioning the legitimacy of the marks, and accused the brand of actually photoshopping the stretch marks onto the models. 

'I’m sorry, I don’t understand how this brand keeps denying that they’ve photoshopped stretch marks onto this model, but from these two images you can clearly see the marks aren’t the same,' reads one tweet.

'If you’re trying to show natural beauty, don’t photoshop it in.'

'The @Missguided stretch mark pics look weird? weirdly edited?' said another.

Now, the model featured in some of the shots has come forward to confirm their legitimacy. 

'I'd like to speak out and let everyone know the stretch marks shown in my images on Missguided are real,' she penned in an Insta post for the behemoth fashion brand.

'I think it's really positive that Missguided aren't photshopping them out – it's important to show young women it's not about striving for perfection, it's okay to have stretch marks.'

 

A post shared by MISSGUIDED (@missguided) on

'There's nothing wrong with having them, we all do, and shouldn't be something that's covered up.'

Kudos to Missguided for ceasing to edit out stretch marks, a natural part of growing up into into an adult body. 

Another win for natural beauty, in our opinion. 

 

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Missguided is the latest online retailer to stop the practice of editing out models' stretch marks and cellulite, and the internet is all about it.

For years now, shoppers have become accustomed to the perfectly airbrushed and seemingly 'flawless' models splashed across the pages of every fashion mag and online store – and while deep down we're all aware of the wonders of photoshop, it can be hard to remember this when we're supplied with a endless stream of images showing the 'perfect' body.

It's an industry norm that few retailers have been brave enough to step way from – until now.

Following in the footsteps of ASOS, Missguided has stopped erasing its models' stretch marks, and has instead opted for much more natural look.

And while it's pretty shocking that it's taken this long for brands to realise that consumers would much rather see models in all their natural glory – it's definitely a step in the right direction.

The online retailer quietly began using the un-altered images this year in a move that has earned it a huge amount of praise.

Here's hoping other brands follow suit.

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 So Electric Picnic is underway, thus ending the bombardment of 'what to wear to a festival' pieces until next year (or maybe Metropolis).

Autumn/Winter pieces have been trickling into stores for the past few weeks, and the soft muted colour palette is a welcome refuge from the tie-dye tinted festival fashion sub-genre.

Here are a few key pieces to turn your wardrobe trans-seasonal.

 Zara embellished jumper €45.95, Zara soft coat €39.95, ASOS metallic heels €40.54, Missguided leopard blouse €37.84

Zara mixed material jacket €69.95, ASOS eyelet ribbon belt €20.27, Pretty Little Thing suede skirt €29.70, New Look Manhattan top €19.99

Pretty Little Thing mustard top €24.30, New Look tassel top €24.99, Topshop dress €80.00, Dresses.ie floral skirt €25.00

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An online petition has led to the removal of a sign reading 'Send Me Nudes' from a popular UK store.

Missguided's store in Kent mounted the piece of neon art to the wall which spelled out the phrase. 

This gained the attention of youthworker Rachel Gardner, who created an online petition to have the sign removed, which has since gained almost 9000 signatures. 

'Teenage girls feel under increasing pressure to create and send nude pictures of themselves,' reads the petition description.

'NSPCC report says teenage girls are most adversely affected by the sexting culture.'

'Once online, these nude images can be seen and used by anyone, making girls and vulnerable young women the victims of bullying, revenge porn and exploitation.'

'Many of these nude images can even make their way to child abuse websites. It is illegal in the UK for nude images of under 18's to be created, sent and shared.'

'Send me Nudes' legitimises the culture of sexual coercion that teenage girls and young women experience daily,' continues the petition page.

'In posting 'Send me nudes' in their store, Missguided are promoting a negative and damaging culture. Instead, they should be empowering young women to value their intrinsic value and express their uniqueness through the art of fashion,' according to the page. 

'So we are calling on Missguided to respect girls and take down their sign.'

Bluewater Shopping Centre, where the store is located, commented on one of the petition tweets to say that the sign was being removed today.

Missguided clearly listened to the criticism and responded accordingly. 

Feature image: Instagram / Sophia Stroud

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Stop everything.

Missguided have drawn inspiration from the iconic Barbie doll for their latest collaboration.

The UK-based fashion retailer took to Instagram  to make the announcement earlier today.

Missguided Instagram Stories

The pastel-hued collection will feature 43 must-have pieces including an oversized denim jacket, a baby pink bodysuit and a bomber/skirt co-ord.

What's more, the collaboration also includes loads of Barbie-themed accessories like phone cases, caps and backpacks.

Ranging from approximately €5.00 – €70.00, the Barbie x Missguided collection will become available online from July 13.

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