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No makeup-bag holds more possibilities than one filled with a shimmering array of products. This season, indulge your senses and shimmer into the New Year with the latest launch from KASH Beauty – Crystal Nights. Created by Top Irish Beauty Influencer and Makeup Artist Keilidh Cashell, KASH Beauty has become a favourite of the beauty elite since its launch in September. The first collection, Secret Treasure, sold out instantly, with products purchased from all corners of the globe. The brand’s second collection, Crystal Nights, is filled with an array of glistening pantones and glimmering hues, sure to transport us all to make up nirvana.

Buttery mattes and dazzling shimmers in a variety of prismatic pigments dominate this succeeding collection. From Lipsticks, Glosses, and Lashes to a scintillating 9 shade Eyeshadow Palette and unique Eyeshadow Toppers, this collection is as bold and bright as your festive party dress, with the perfect arsenal of products to take you from day to night in a flash.  The new KASH Beauty Crystal Nights Collection includes:

Lip Set – RRP €69.95

The ultimate gift for any beauty lover this festive season, the Crystal Nights Lip Set features 4 new KASH Beauty shades and a unique high shine lip gloss. The KASH Beauty lipsticks are the ultimate in luxe, immovable lip colour. Created using a creamy, silky, ultra-wearable formula, with a delicious vanilla scent, each shade is guaranteed to bring out the best in any makeup look. The lipsticks are semi-matte and long-lasting, offering super-pigmented and buildable colour for every occasion imaginable. 

Shades:

  • Veil: This neutral nude lipstick is muted and soft, adding a touch of chic to everyday makeup looks. Wear to professional events, day dates and dressed-down hangouts.
  • Dawn: Add a touch of soft, rosy pink to any makeup look or outfit with this girly shade. Dawn is super-wearable and versatile, perfect for any occasion, bringing femininity to every look.
  • Soleil: Brighten up a gloomy day with this gorgeous coral-toned lip shade. Soleil complements blusher well and will make any look pop, creating luminous lips that stand out.
  • Blood Moon: This deep, muted red is a must-have shade for the holiday season. The understated colour is perfect for those who favour a more demure red lip and will instantly vamp up any festive look.

Starlight Lip Gloss

Add sparkle to every makeup look with this high-shine lip gloss. It’s crystal clear formula features tiny, gleaming flakes of rose gold glitter, creating a rich, eye-catching effect, making it the perfect pairing for both on top of bare lips or your favourite lipsticks. For an added multi-use bonus, the gloss also works well as a highlighter, adding a stunning shimmer to skin, cheekbones or collarbones. The Starlight Lip Gloss is ideal for the festive season and will bring a little shine to every look, creating photo-worthy pouts each and every time.

Crystal Nights Eyeshadow Palette – RRP €29.95

Inspired by the gleam of semi-precious gems such as amethyst and jade, as well as all the shimmer of the festive season, the Crystal Nights palette presents nine luxe shades ranging from deep, warm mattes to high-shine and rich metallics. The palette is ultra-versatile and can be used to create dreamy daytime looks as well as dramatic night-time smokey eyes. Featuring three versatile mattes, one transition shade and five glamorous, glittering metallics, the Crystal Nights palette is sure to add flair and flourish to every holiday look. Pair the palette with shades from its sister palette, Secret Treasure, to create an infinite amount of unique makeup looks.

Shades:

  • Moonlight: Add all-over luminescence to the eyelid with this soft cream shade, inspired by the glow of the moonlight. The shade is perfect for adding brightness to any look.
  • Haze: This neutral-toned brown is the ideal transition shade, helping blend colours smoothly and adding depth and intensity to the lid. Haze will bring even the simplest looks to another level.
  • Crystal: A gorgeous, indulgent metallic gold, designed to draw attention to the eyes. Use it to vamp up a party look, adding a luxe gleam to the eyelid, inner corner and brow bone.
  • Bronzite: Keep warm with this smouldering, rich bronze shadow, designed to add heat to any look. The shade works well with a smokey evening eye, creating instant drama.
  • Dusk: This neutral medium brown colour is warm and rich. The delicious shade is super-versatile, working to create muted day-time looks as well as party looks.
  • Jade: Stand out from the crowd with this stunning, unique green shimmer shadow, inspired by jade gemstones. The olive-green shimmer is complemented with flecks of gold to catch the light and turn heads.
  • Enchant: Fall in love with this sumptuous, deep matte brown shade, created to add depth and daring any look. The shade is rich and versatile and can be used in a variety of eye looks.
  • Sapphire: Inspired by the deep blue shine of sapphire crystals, this show-stopping shimmer shadow is speckled with silver reflects to create an intense effect – perfect for party season.
  • Amethyst: This luxe purple shimmer is created in the likeness of amethyst crystals, designed to catch the light and add flair to any makeup look. The shimmer is flecked with pink and purple reflects, reminiscent of sparkling tinsel.

Lashes – RRP €24.95

Conquer the party season in style with KASH Beauty’s faux-mink false lashes. This collection of six unique lashes are created using 3D synthetic fibres and features curved and flexible bands to make application easier. Designed to take you from day to night, each of the lashes are named after a time of the evening, beginning with the soft, natural Twilight and ending with the full-glam After Dark. Create looks ranging from subtle and demure to daring and dramatic, topping off soft shadows and smoky eyes with ease. Each set of lashes are comfortable and simple to apply.

Eyeshadow Toppers – €19.95

Take your holiday looks to a new level with these uber-shiny and versatile eyeshadow toppers. Designed to be used to add intense shimmer to eyeshadows while also working well on bare lids, resulting in both stand-out day-time and striking night-time looks. Pack the toppers on to create an intense foil effect, or gently blended on top for a softer, more subtle sheen. The toppers feature a sleek, pointed applicator which makes application a breeze, allowing you to apply with precision and speed.

Shades:

  • Gold Dust: This shade is composed of chunky glitter particles in a rich gold hue. Gold Dust is sure to add depth, dimension and drama to your look.
  • Rose Glow: The muted sheen of this stunning, rosy shadow topper is guaranteed to bring elegance and femininity to any eye look.

Speaking about the collection, Keilidh said “When it came to the Crystal Nights collection, I wanted to step it up in terms of colour and make it more glam for the festive season. I’ve always been inspired by crystals and twinkling gems, so I brought that into this collection, with a little added colour and glitter. I’m a huge fan of colour but I wanted to create something super wearable for everyone that they could use throughout the year. Nothing brings me more joy than seeing people play with the KASH Beauty products and create slick makeup looks with products I’ve actually created. It is the ultimate pinch me moment!”

The KASH Beauty Crystal Nights Collection is available to buy on www.kashbeauty.com

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Huda Kattan is rarely seen without her iconic, black-winged eyeliner.

The makeup artist pulled off the winged look to perfection, so it was only a matter of time before her followers requested that she developed her own product for her fans, and she delivered.

Waterproof, smudge-proof and long-lasting, Huda Beauty’s first eyeliner 'Life Liner' is launching this Thursday, September 12. You can bet it'll be the blackest and mattest on the market.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@swati_dhunna) on

Life Liner is part liquid, part pencil and 100 percent Huda-approved. The product stays put for 48-hours straight, and was designed to create a huge range of looks with one makeup tool.

Huda and her team have created numerous videos to celebrate the launch of Life Liner, transforming into the most iconic eyeliner wearers of all time; Audrey Hepburn, Cleopatra and Brigitte Bardot.

Eyeliner has been a part of Huda’s signature everyday look for years, so we trust her to come up with the best product on the market for her social followers. In Huda We Trust;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@hudabeauty) on

Life Liner took the beauty guru and her team roughly three years to perfect, which means that both time and love have gone into the creation.

Combining high molecular weight silicones and silicone resins, Huda Beauty's team were able to create an elastic-like texture that prevents cracking, smudging or fading during wear.

The formula’s unique ingredients work together to create a lightweight film that protects the formula once it’s applied giving it the power to last for 48 hours.

Huda was adamant about the cut of the brush, so her customers could create their perfect winged look without the line becoming too thick or clumpy. We love a gal who knows what she wants.

Huda Beauty's Pencil Liner in Very Vanta is also set to launch, with a staying power of up to eight hours.

The unique pencil tip contains a blend of silicon resins and other unique ingredients that delivers extensive wear and smudge-proof colour.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@hudabeauty) on

The pencil liner is designed with a propel system, so you'll never have to worry about sharpening your liner again. Halleluijah to that, we say.

With liquid at the forefront of every bold look, the pencil liner was created to be used on the water and lash line to further intensify and dramatise. 

Considering all of the gorgeous eyeliner you'll no doubt be wearing, Huda Beauty also created the ideal remover to ensure a smooth removal process.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@hudabeautyshop) on

The Huda Beauty team discovered a gentle but powerful formula that quickly became the perfect partner for our long-lasting Life Liner.

The new Makeup Remover Balm has a transformational formula that takes it from a balm to an oil and finally to a milky texture upon melting with the skin to dissolve dirt, grime and makeup. 

Containing Cherry Blossom extract, the gentle makeup remover leaves the skin feeling soft and conditioned. Three new products, three new soon-to-be cult beauty goodies. Thank Goddess for Huda.

The Huda Beauty Life Liner is launching on Thursday, September 12, and will be available online and in retailers from €24.60 (£22).

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We never knew that our true crime obsession would find its way into our make up bag, but here we are. 

Makeup a Murder is the new cosmetics brand created by self-taught makeup artist Theresa Spencer, and it has us DEAD.

With cinema, literature, podcasts, audiobooks, documentaries and television shows dedicated to solving true crime mysteries, it's hardly surprising that morbid curiosity has been reborn through cosmetics.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@makeupamurder) on

The indie beauty brand has over 31,000 Instagram followers, and is building up a name for itself in the cosmetics industry.

The products reference grim topics such as poison, gore, crime scenes, murder and mass incarceration.

The caption on the brand's website is; "Slay faces with crime scene investigation makeup", so they certainly want to make a spooky statement. The capital letters are the final nail in the coffin…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@makeupamurder) on

The collection itself is relatively small, with some noteworthy product names. 

The colour-shifting eye shadow comes in shades such as Ricin and Radioactive Waste, packaged in scientific test tubes. 

Luxury Blood Chunk Glitter, Evidence Marker Lashes, Finger Print Setting Powder, the Bloody Blender Sponge (relax, it's just dyed red) and the Criminology Forensic Brush kit make up the collection.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@makeupamurder) on

The Instagram page is positively FULL of incredible make-up looks, with neon colours standing out from the crowd.

There's nothing inherently ghoulish or zombified about the actual looks except for the names and product packaging, so don't worry about resembling a particularly macabre Halloween.

We have to admit, the eyeshadow powders look matte as f*ck. Those colours bring some intense light to the darkness of the branding.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@makeupamurder) on

Makeup a Murder won't break your bloody bank balance either, with prices coming in at between €4.45 and €26 on their website.

The crime-investigation make up is also cruelty-free and vegan, so it's ethical despite it's links to crime.

We highly recommend the brand, even if it does fuel us to watch yet another Netflix murder documentary…

Feature image: Instagram/@makeupamurder

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US cult make-up brand Morphe will be hitting the shelves of none other than BOOTS next month. *Pause for gasps* 

Anyone unfamiliar with the hyped retailer has been missing out until this point, it's one of the best in the business and has every colour under the sun in its palette range.

The brand has garnered a devoted fan base on social media and has scored multiple collaborations with names like Jeffree Star, James Charles and Jaclyn Hill.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@bootsuk) on

Boots has really been upping the ante over the last few months, after successfully releasing Fenty Beauty and The Ordinary earlier this year to it's stores.

Morphe’s Instagram account has 9.8 million followers, while its #Morphebabe hashtag has over 1.3 million posts to date, so it's safe to say that it's a little bit popular.

Founded in 2008, the brand first found success through influencer-led promotions. In the States, new launches have been known to crash websites as they sell out within a matter of minutes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Morphe (@morphebrushes) on

Boots will be launching next month with the coveted Jeffree Star x Morphe Artistry Palette (28 euro for an incredible array of 30 shades), available exclusively online until October 11.

The rest of the collection will include foundation, available in an impressive 60 shades, brushes, makeup sponges and lip kits.

Joanna Rogers, Commercial Director and VP of Beauty and Gifting at Boots, released a statement on the beauty news.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Morphe (@morphebrushes) on

“We are thrilled to be launching Morphe at Boots, a daring brand with a bold approach to beauty which celebrates individuality and self-expression.

"From high-quality tools, to dreamy eyeshadow palettes and influencer collaborations, I’m sure our customers cannot wait to get their hands on these products.”

Morphe will be available online from September 12, but you can join the waiting list on Boots.com from today. Get on that list as fast as you can, ladies.

Feature image: Instagram/@shine.shadows 

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Inglot is celebrating 10 glorious years in the cosmetics business by making numerous new announcements, and their first one has us gasping with the excitement.

As well as creating new loyalty cards, a ten-year anniversary palette, a partnership with retail giant Next, collaborating with top influencer Terrie McEvoy, Ciara McKeown and Lucy Fitz, they're rolling out the brand in a number of pharmacies.

Burke’s Pharmacy in Naas, McElhinney’s Dept Store in Ballybofey, Co. Donegal and McCauley’s Pharmacy in Carlow are included in the roll-out, after the brand joined one of Ireland's biggest online beauty retailers; Cloud 10.

Now the brand, which was brought to Ireland in 2009, are bringing out their new 'Minis' collection; 8 Mini Lip Satins, 10 Mini HD Foundations and 4 Brand New Mini ‘Glow On’ Highlighters.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@inglotireland) on

The new concept minis are the beauty brand's eighth announcement as part of their Inglot10 campaign, and thank Goddess it's payday because we want ALL of these.

They're the first in the global brand's launch into the world of travel-size make-up products, and range from just €6 to €9. Heaven help us, we can't be stopped from buying them all.

The Minis Collection officially launches today (Wednesday, July 31) across all Inglot stores nationwide, and on their website here.

‘Glow On’ Mini Highlighter

The brand new, intensively pigmented 'Glow On' Gel Highlighters come in four, radiant shades and are perfect for illuminating your beautiful skin this summer.

Achieve that dewy 'strobed'' lighting effect with the gorgeous highlighter, priced at just €9. The 3D metallic highlight look you'll create won't let you down, day or night.

You can use the 'Glow On' Gel Highlighters under or over make-up, and all over your body. They also fit easily into your purse for those nights on the dancefloor, so they're like a mini best pal in your bag.

Mini HD Foundation

Inglot's record-breaking, bestselling high-definition foundation is now available in mini form, and we couldn't be happier.

The brand's infamously long-lasting, imperfection-concealing foundation is every beauty guru's dream purchase, and now the mini foundations come in 10 shades.

They're also suitable for all skin types, so whether you're dry or oily-skinned, these are for you. Considering they're €9, they're pretty much for everyone.

Mini Lip Satin Lipsticks

 

Inglot's creamy, soft mini satin lipsticks are ideal for holiday-wear this summer.

Rich in emollients and special ingredients, the lippies have a velvety smooth finish. They'll leave your lips fuller and more moisturised than ever, how can we say no?

Mini Lip Satins sell at only €6, so we're officially buying the entire range.

Inglot has 16 Stores throughout Ireland, so there won't be a shortage of options if you're searching for their Minis Collection. Inglot also sell the range online and in selected pharmacies.

Feature image: Instagram/@inglotireland

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If only there was a way to bronze and contour your face at the same time, simultaneously. What genius could come up with the perfect beauty solution to a MUA dilemma? Huda Beauty, that's who.

The beauty mogul is excited to announce the introduction of Tantour; a luxurious, cream-to-powder contour and bronzer specially made to help you sculpt your stunning features.

If you're seeking for the perfect product to kickstart your summer, Tantour is the answer to all of our chiselled prayers. Their recent launch of N.Y.M.P.H– Huda Beauty's brand-new, liquid body highlighter, was only the beginning.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Kattan (@hudabeauty) on

Huda Kattan took to Instagram to announce the news and demonstrate her glorious bronzing product, writing;

"Hi beauties. I’m so excited to share our next product launch with you Tantour, an-all in-one contour and bronzer."

Kattan included some added details on the formula, explaining how blendable, workout proof, sweatproof and water-resistant it is.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by TRENDMOOD (@trendmood1) on

“Contouring is dead; it’s all about Tantouring," Kattan elaborates. Use the wonder product to sculpt and define your face, for a beautifully contoured effect.

Tantour comes in five luscious shades, fair, light, medium, tan and rich. From neutral honey, soft caramel and mocha to deep cocoa skin, you won't be missing out.

When you take a dip in the pool or swim in the sea abroad, or even just when you're sweating in the summer heat or after an evening workout, Tantour won't budge.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Kattan (@hudabeauty) on

The collection dropped online yesterday on www.hudabeauty.com, and each shade sells for €30 each.

You can also grab the sculpt and shade brush for €26 to complete your beauty haul. It's designed to work best with the creamy formula.

It's time to glow up gals, and Tantour is the perfect way to do it. Combine the balance of shadow and warmth for luminous, matte glamour.

Feature image: Instagram/@feelunique

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If you're a social media lover in Ireland, and addicted to beauty and cosmetic products, you have DEFINITELY heard of Niamh Cullen and Aideen Kate.

As two of the country's biggest influencers, with a following of 200,000 followers between them. they're a force to be reckoned with.

Niamh focuses more on lifstyle, health and fitness, and Aideen is the queen of make-up on Instagram. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Influencer Is A Dirty Word (@influencerisadirtyword) on

Now the pair have officially joined forces to produce a weekly podcast together, and we couldn't be more excited,

The gals captioned their first post on the new Instagram page, Influencer is a Dirty Word;

"New podcast coming Sunday. Episode 1: How To Deal With A Breakup. Grab your hunnies and some snacks (or some dranks), available on YouTube."

Image: @niamhcullenx/Instagram

The two teased their new project via their Instagram stories yesterday, saying, "How to deal with a break-up? Or how to help a friend dealing with a break-up? Go!!!" 

Niamh and Aideen suggested that their followers ask them questions, but their fans had no idea that a podcast was coming.

We're assuming that Influencer is a Dirty Word is about life as Instagram royalty, brand ambassadors and garnering a following of thousands, while looking and feeling great.

Image: @niamhcullenx/Instagram

This is major news for the influencer industry, which is growing more and more competitive.

We can't wait to hear all their gossip about their work-life, wellness tips and discussions about young women going through problems in their daily lives. 

The gals are unreal on their own, but we're delighted they've decided to come together for the magic of podcasts. It's sure to be a great one to listen to with your mates and a bottle of Pinot Grigio.

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Any eagle-eyed fans of Kylie Jenner and Ariana Grande MAY have noticed that the gals lost millions of Instagram followers overnight.

Jenner and Grande are two of the most followed people on the social media site, with Ari dropping from 145 million to 142, and Kylie dropping from 127 million to 124 million.

It probably isn't a major deal for them, but definitely is problematic for smaller influencers and YouTube creators. So what happened with Instagram, we ask?

Instagram is currently investigating an issue that is causing some of the biggest accounts to lose millions of followers overnight, and took to Twitter to elaborate:

“We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.”

James Charles and Zach Clayton, some of the larger names on the site, both tweeted about the issue, with MUA Charles saying; "Why did I just lose over half a million followers, Instagram. What you doing, sis?”

An original suggestion from Fast Company claimed that Instagram was taking action "to remove millions of accounts the company believed to be inauthentic." Translation: BOTS. 

A lot of companies undergo random sweeps of their user bases to get rid of inactive accounts or spam, with Insta announcing in November that it was hoping to remove more fake accounts on the platform/

“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.”

They later updated their status to say that the issue would be revolved by 9am today, Valentine's Day. The team "are hard at work to get things back to normal". Hmmm, suspish.

The site began removing locked accounts from Twitter since last July, so maybe they just cleared out the bots and the uproar over follower counts has them regretting it? 

Kensington Palace lost a massive 150,000 followers overnight, but the page recovered them today. It could be beneficial for influencers to have an awareness of what their 'real' follower count is, rather than just fake bots.

Some social media users got clever by suggesting you could unfollow anyone your heart desires for this one day and blame it on Instagram, which we have to say is pure genius.

The uproar is uniquely fascinating in pointing out the dependency of many on the website and their follower count. 

If anyone has any cool conspiracy theories on the matter, we'd love to hear them. Instagram are blaming it on a bug, but is it more than that? We do love a good mystery…

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Kanye is well-known around the world for his….controversial… and often not actually requested opinions. Scratch that, they're rarely requested, if ever.

However, he gives them anyway, even to his wife Kim Kardashian; queen of social media and reality TV.

We've already seen him controlling her closet, essentially throwing out her entire wardrobe so he could re-do the whole thing on Keeping Up With The Kardashians in 2012. He EVISCERATES her clothes choice.

As if that wasn't cringe-worthy enough, Kim's make-up artist Mario Dedivanovic has revealed that Kanye doesn't hold back his thoughts on his wife's beauty and cosmetic routine.

During Dedivanovic’s The Master Class last weekend, Kim's long-time MUA let it slip that Kanye West has plenty of opinions about the choice of products.

He allegedly even offered to pay Mario to move to L.A. from New York so he could be with Kim legit 24 hours a day, according to People.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MARIO FAN PAGE (@mariodedivanovic) on

“Kanye is actually really opinionated sometimes,” Kim said. “He will come in and be like, ‘You know your blush is a little heavy.’ Or say, ‘What are you doing? That’s not the shape of your lip.'”

Essentially, Kanye has moved on from her wardrobe to her makeup, and is obsessed with Mario being around for Kim's glamour;

“Kanye actually called me and said, ‘Alright how much will it cost for you to move back to L.A.? I want you here for her,'” Mario said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MARIO FAN PAGE (@mariodedivanovic) on

Kanye also allegedly calls Mario on a regular basis to assist in maintaining Kim's face.

She commented; “He will call Mario without telling me! And Mario shows up without me knowing and he is like, ‘Oh Kanye called me and said it was a makeup emergency.'”

Eh, what? What are your thoughts on the matter; is this just incredibly rude and controlling or does Kanye just want the best for his wifey?

Feature image: Instagram/@klassykkimberly

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This is straight out of Charlie Brooker's Black Mirror, except if he was more into beauty and cosmetics…

For her Dazed Beauty magazine cover, Kylie Jenner had her game switched up when the publication used actual artificial intelligence created solely with a computer to create her new look.

It's INSANE. The whole idea was to put the most popular beauty trends into one lewk by using AI programme Beauty_GAN. The programme uses an algorithm to create beauty looks from Instagram trends…are we living in 3019?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

In Kylie's case, 17,000 trends were used to achieve her cover image. Pastel-pink hair, eyeshadow colours fading into one another, overdrawn Cupid's bows and light matte pink lipstick. It's a lot…

The gal kind of looks like she's melting…but it's still pretty cool. We sense that MUAs and influencers will be trying to emulate this look through their makeup skills soon enough.

AI program Beauty_GAN digitally applied hair and makeup to Daniel Sannwald's photos of Jenner, and the results were shared in the editorial.

According to Dazed Beauty, Beauty_GAN is "first algorithm of its kind, trained to create its own beauty imagery based on what it sees on Instagram." Damn.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Dazed Beauty's creative director Sebastian Zimmerhackl explained why the images of Jenner aren't picture perfect, despite the technology.

The computer had to learn exactly what "beauty" is, according to the 17,000 photos it was fed. The result “doesn’t look perfect because it’s an experiment," he said.

"But maybe in the future, it is the artistic mistakes that we will remember.” That's deep, Sebastian. What does beauty even mean nowadays, especially with editing and filters?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Sannwald photographed the reality TV star with almost no makeup to serve as a blank canvas for Beauty_GAN, who recruited her due to her influence with trendsetting in the beauty industry.

She recently became a billionaire as a result of her company's success; Kylie Cosmetics.

Beauty_GAN's art director Lukas Rudig stated;

“It’s a collaboration: what the machine does to her is paint her face in the way it thinks it should be in a beauty selfie. To put it in a really easy metaphor, Beauty_GAN is like a mirror of popular culture, but the reflection staring back at you might not be what you expected."

"We teach a machine to see us and what it shows us back is not always what we see ourselves.”

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Irish beauty entrepreneur Suzanne Jackson has revealed she is adding a FULL lipstick collection to her brand SoSu by SJ.

The make-up mogul revealed on her Instagram account yesterday that she's been working on a signature lipstick range, launching next month.

She captioned the video;

"Can you deal?! Full lipstick collection coming soon. You asked, we listened! Lipsticks, liners and glosses! Launching in Feb! More details soon! Who’s excited?"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Suzanne Jackson already has a hugely extensive beauty product collection; her false eyelash range, contour palettes, highlighter kits and eyeshadow palettes have caused a frenzy.

After creating a successful business through blogging, Jackson turned her talents to cosmetics, creating SOSU by SJ.

Despite her brand being only two years old, it's already stocked by major retailers such as Boohoo, Primary and PrettyLittleThing all over Europe.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Celebrity MUA fans of the expanding brand include Emma McVey, Lauren Pope, Chloe Lloyd, Jelena Peric, Megan McKenna and Khinda Hawari.

The recent eyeshadow palette collaboration of SOSUbySJ x Keilidh was massively popular, and we're sure the new lipstick range will generate a similar reaction.

Roll on February, we NEED those gorgeous lip colours ASAP.

Feature image: VIP Magazine

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If you haven't seen Birdbox yet on Netflix, you may want to hop on that bandwagon, if only for the sake of these STUNNING make-up inspired lewks.

Sandra Bullock's massively successful horror thriller has the internet and streaming world absolutely hooked, not to mention competing in dangerous blindfold challenges.

We were graciously bequeathed with glorious memes at first, but now it's time for beauty to take over.

That's right, Birdbox beauty has begun and we are LIVING for it.

See for yourself;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by RyanKellyMUA: Lip Art (@ryankellymua) on

Ryan Kelly shared this gorgeous image of Sandra inspired lip art, and the trend just keeps getting better.

From various birds painted onto the face, to lip and nail art, to cages drawn with eyeliner, the talent is so real.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ＭＩＭＩ ＣＨＯＩ (@mimles) on

Some seriously talented MUAs are incorporating blindfolds into their art, making some sweet sweet capital on the film's craze.

We wonder would Sandra ever try any of these?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Makeup By Frances (@francie.mua) on

This next one by @Cinder_Allie beauty is one of our ultimate faves; she was inspired by the book cover and uses black, white and blue tones for a Gothic effect;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Allie Burt Chesnut (@cinder_allie) on

SLAY GIRL SLAY. ROW THAT BOAT.

Who says Netflix can't inspire decent lewks?

The infamous "Everyone must look. Everyone must see" quote inspired this next artist, who has honestly one of the best eyebrows we've ever seen;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Molly Janet Hanna (@mollyj_mua) on

We NEED to try out this trend on our next night out on the town.

A real-life blindfold could come in useful in a nightclub…

Boy meets girl. Girl looks flawless and wigs are snatched. Boy needs blindfold to recuperate from seeing such staggering beauty up close. It's a realistic scenario, don't you think?

Why not give the trend a go and choose your favourite Bird Box concept for your next make-up regime, we guarantee you'll look incredible even while rowing a boat.

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