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Mulberry

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We all know the trials and tribulations of getting up for work on a frosty morning, when peeling yourself out of the toasty human burrito that is your blanket is the hardest thing ever. 

And some mornings, we'd like nothing more than to just wear our duvets on the bus with us to avoid the separation anxiety. 

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While it's all well and good to joke about wearing your blanket to work, one show at London Fashion Week just took things a little bit further.

British fashion brand Mulberry is encouraging us to make every day a duvet day with their Autumn/Winter 2017 collection.

 

The @mulberryengland #AW17 show at @londonfashionweek

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Paying homage to people who really love their bed, the look, dubbed the "duvet poncho" resembles your granny's favourite comforter. 

Others came in a sleeping bag-style material (perfect for catching those 40 winks on the Luas) and checked prints. 

The ponchos came in long and short versions, presumably reflective of how much extra sleep you need that day. 

It's basically a slanket with a high-fashion edge. 

Our inner (and outer) lazy girl is loving this look.

Any excuse to be wrapped up in a blanket is fine with us, and if it's for the sake of high-fashion then all the better. 

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Stills were released yesterday of the model and “It girl” Cara Delevingne, modelling for her latest collaboration with British designer brand, Mulberry.

The photos show Cara wearing Mulberry’s latest collection including their new knitwear, knee height socks and plaids as well.

The images were taken by Tim Walker in the Scottish highlands, and Cara seems to be enjoying the scenery in some of the gorgeous shots.

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Following the loss of creative designer Emma Hill, it was no secret that luxury handbag company Mulberry were in some difficulty.

Hill was responsible for the rise in sales of Mulberry’s expensive handbags thanks to the likes of the Alexa and Del Ray bags among others.

The designer made the beautiful bags accessible to everyday women, not just the wealthy.

She has not yet been replaced within the company.

The thing about Mulberry handbags was that if a fashionable woman decided she wanted one, she could save for one, they were attainable.

The appointment of CEO Bruno Guillon in 2012 changed this. It was decided the brand would aim for the super-wealthy.

By upping prices and using more expensive fabrics, they alienated their biggest market.

Now it looks as if the brand is paying the price. It was announced yesterday that Guillon would step down as CEO and the company’s chairman Godfrey Davis would take the helm.

Can they save the luxury handbag brand? We hope so!

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Cara Delevigne was announced as the new face of Mulberry last year and they took their AW’14 show as an opportunity to showcase their line of bags designed by the model.

The luxury company opted out of a catwalk show for London Fashion Week AW’14 due to not having yet appointed a new creative director since the shock departure of Emma Hill last year. Instead they did a photocall featuring Cara.

The photocall showed Cara on a wooden swingset in a woodland scene swinging and showing off the bags. She looks a little awkward if we are honest but the bags are beautiful.

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CaraMulberrySS14-2It seems like model Cara Delevingne can do no wrong and her latest Mulberry campaign is further proof of her perfection.

Fashion blogs were all a-twitter when the label released its latest Spring 2014 campaign, shot by Tim Walker, and revealed their latest collaboration with Harry Styles’ ex.

Walker, who has delighted Vogue readers for years with his imaginative fashion spreads, popped the British model in among ponies and cockatoos for an eccentric and extraordinary tea party.

The pictures were taken at Shotover House in England, where the brand also shot its AW13 campaign with Delevingne.

We suddenly find ourselves craving tea and crumpets…and some Mulberry bags, of course.

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