Style princess Alexa Chung is the new face of Nails Inc.

The 30-year-old model and TV presenter will collaborate with the UK-based brand on a six-shade collection of fabric-inspired nail polishes that are set to launch in August.

Alexa announced the news on Twitter, writing, ”This is a thing”, and attached the ad-snap of her clutching a huge bottle of varnish.

She then added, ”That’s a normal size bottle. I’m just really small…”

In June, customers will be given a sneak preview of the range when a limited-edition shade called Red Lace goes on sale at nailsinc.com.

Busy bee Alexa also plans to create her very first clothing collection later this year.

She said, ”That’s going to be the first opportunity where I haven’t had a nine-to-five job – I’ve been doing Eyeko, I wrote a book, I did Fuse every day, and various other design gigs and DJing.

”So this will be the first time to actually sort of sit down and think about it. I’m going to get it off the ground hopefully in 2014.”

Alexa admits she hasn’t gotten very far with her collection.

”For the first collection? Oh god I don’t even know… See, that’s why I need some time to think about it!”