When Paramount Pictures Australia tweeted the official poster for their upcoming Teenage Mutant Ninja Turtle flick, along with the announcement that it would be in cinemas September 11^th, it sparked quite a bit of outrage.

The poster shows the turtles jumping from a high rise building as it explodes, so it’s easy to see why this could upset some people.

One Twitter user replied: “So who's getting fired for this poster art? September 11? Exploding buildings? People falling out of them? Le sigh”

Another simply asked: “Really 9/11? Jumping out of an exploding building?”

This was definitely a strange thing for Paramount to do – surely they noticed the resemblance before posting the tweet? Could it be a plan to get more attention for the film? After all, all publicity is good publicity.