Boots kick off partnership with Rep. of Ireland Women’s Team
Seeing as 80 percent of young women say they feel more confident as a result of playing for their national team, why not encourage their dream to become a reality?
Boots Ireland has kicked off their three-year partnership with the Republic of Ireland Women's National Team to nurture this confidence in girls and women, and we're loving the support.
Only seven percent of the Irish population have attended a live women's sporting event, which is pretty shocking. Women in sport aren't celebrated as much as their male counterparts, which needs to change.
According to a Boots survey, 76 percent of the Irish population believe that female sports stars should be equally celebrated, but sponsorships can help to draw in the funds needed to air the matches.
Legendary Republic of Ireland captain and Arsenal midfielder Katie McCabe announced the partnership between the national team and Boots Ireland to boost confidence in our sporty ladies.
Recent research from UEFAi found that awareness and participation in women’s football has created a powerful impact on the confidence of girls and women, with the Women's World Cup this year drawing in record numbers of viewers. The demand for women in sport is definitely there.
The Irish national team is currently competing in the UEFA Women’s Championship qualifiers, kicking off this September with Ireland facing off against Montenegro.
Interestingly, one-third of women feel great about themselves while playing sport, while 31 percent of women who play sports feel happier. 45 percent feel healthier, so what's to lose?
As part of the partnership, Boots will be shining a light on the amazing role models within the Republic of Ireland Women’s National Team, who will be inspiring the next generation of female footballers and sportswomen.
Republic of Ireland Captain Katie McCabe said: “I am delighted to launch the partnership between Boots Ireland and the Republic of Ireland Women’s National Team."
"As a team, we have a big couple of months ahead, with qualifying for the European Championships starting next month. It was great to see the women’s game get the exposure it deserves during the Women’s World Cup.”
Women's football is growing in every area; be it commercial, participation and performance. Our gals are going from strength to strength, and we owe it to them to support the team.
Boots Ireland hopes to encourage more women and girls to get involved in the great game by watching, supporting and playing football, whilst feeling good too.
Feature image: Instagram/@katie_mccabe11
