Kendall Jenner has spoken up about that disastrous Pepsi ad in the latest episode of KUWTK. 

Kendall's tone deaf advert left audiences cold, and she faced mass criticism for starring in the ad.

'When I first got this offer, I mean it's a huge company,' Kendall begins in the video.

'The people I was following were so iconic and amazing.'

'Michael Jackson has done it. Britney Spears has done it. Beyoncé has done it. Pink. The list goes on.'

The model said that is she knew the potential outcome of the advert, she never would have agreed to do it. 

 

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The star also admits that she feels horrible for offending people with the ad. 

'After I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong.'

Breaking down into tears. Kendall said: 'Like I just felt so f*cking stupid.'

 

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'The fact that I would offend other people or hurt other people was definitely not the intent.'

The confession has been met with a mixture of sympathy and indifference from fans. 

We think Kendall may have to live this one down for a little longer.