A cruel – but more importantly, hilarious – prank has emerged to mark the impending release of horror film, Devil’s Due.

The movie is about a newlywed couple who find themselves pregnant following a particularly mysterious night of their honeymoon.

As the weeks pass, the husbands starts to notice alarming changes in his wife and it isn’t long before things get downright terrifying.

To “celebrate” the release of the movie the production company set up a scary prank to scare the living daylights out of the unsuspecting people of NYC.