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While we love our cosy jumpers and knitted hats, the recent weather has brought us all down a tad and made us wish it was spring or summer again.

Well, that's how Penneys made us feel with its latest Snapchat posts. The clothing store snapped all of its fab upcoming pieces that will be available next year, and we have to say, we're in love. 

From very slick and sophisticated suits, to flower-power cushions and AH-MAZING accessories, Penneys will certainly be the place to go next spring (as always!).

Sunnies heaven right here – now all we need is the sun:

We already have our eyes on a few key pieces but what we're really loving this time around is the homewares range.

Comfy cushions, colourful blankets and adorable mugs… our houses will look better than we will next year.

The cushion above is a must-have for every women's bedroom, right?

Nobody can turn down a little bit of inspiration every morning!

We cannot WAIT for this stuff to hit stores.

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A black mesh maxi – with a distinctly designer feel: we've had our eye on one particular dress that Penneys has had in the offing since unveiling its a/w collection.

And now – FINALLY! – it's arriving in Irish stores. 

 

The ultimate statement dress! Sequin clutch €10/$12, Maxi dress €27/$31#Primark #fashion

A photo posted by Primark (@primark) on

Priced at just €27, this will be in your wardrobe LONG after the festive season wraps up. It's also has a super-flattering style – while the lace and mesh panel detail from the knees downward is ideal for anyone who's slightly self-conscious of their legs.

For those who'd rather something more typically party-season – SHEmazing! really loves the below too. Hurrah for Penneys!

Silver/ black sequin dress €25
Black spot prom dress €35
Black velvet one-shoulder dress €14

 

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If there was any lingering doubt (and there probably wasn't) that summer is well and truly over – today proves once and for all that winter is definitely en route.

And while darker, colder evenings are a bit of a downer, the prospect of roaring fires, Halloween delights and festive fun is admittedly rather tempting. 

Is too early to be thinking of that most essential of Yuletide wardrobe stables – the Christmas jumper?

Here at SHEmazing! we definitely don't think so… which is why we were oh-so excited to discover while wandering around Dundrum Town Centre this weekend that stock has now LANDED in Penneys.

With prices from just €12 (hurrah!) if you spot an item you really like, snap it up QUICK because they're likely to prove extremely popular. 

 

Reindeer burgundy jumper, €18;
Ivory penguin jumper, €18

 

Express yourelf pup sweatshirt, €13;
Blue Advent calendar jumper, €18;
Grey Rudolf jumper, €12

 

Elf knitted dress, €20;
Santa knitted dress, €20

 

PS: It's not quite a Christmas jumper but we still LOVE it… 

Longline brown faux fur coat, €45

 

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Forever 21 is about to get a serious dent in its Boston sales figures, now that Penneys has finally opened an outlet in the US city.

Primark USA launched today in Boston's Burnham Building, formerly the home of famous bargain store Filene's Basement.

The megastore opened just a couple of hours ago, with keen shoppers queuing for hours beforehand to get their fix of budget-friendly knickers, fluffy socks and slogan tees.

Boston Mayor Marty Walsh officially welcomed the Irish company to the city's downtown area before cutting the ribbon.

Penneys provided a specially jazzed up pair of scissors, for that day that was in it:

Rather than paying for hordes of celebrities to associate themselves with the brand, Penneys kept things low-key and classy, going for edgy stars like Emily Ratajkowski and singer Tinashe instead of glitzy Z-listers.

Inside, the store looks fairly similar to any Penneys branch you'd find in Ireland:

Even the brown paper bags are the same… there will be a lot of homesick ex-pats today we reckon.

We definitely recognise that shoe display… Bostonians seem to REALLY like their suede heels.

The close US$/€ exchange rate means the prices aren't all that varied either, so we can't complain that the Boston shoppers are getting a better deal.

But given that this is Penneys' first American store, there had to be a FEW cool new features.

Like this phone charging area, for example:

And free WiFi… genius.

After a glam New York dinner last week in collaboration with fashion site Refinery 29, plus an in-store party last night for invited bloggers and journalists, there was even a cocktail bar set up in store today.

Okay, when is Club Primania (or Club Penmania) hitting the Emerald Isle?

We need to know.

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Model and actress Emily Ratajkowski no doubt gets thousands of Euro worth of designer threads for free, but she still loves a good rummage around Penneys.

The brunette beauty, who grew up spending her summers in West Cork, was the perfect choice to front Penneys' big move to the USA. 

The Irish retailer (known as Primark in the UK) will make history next week when it opens its first American store in Boston's Burnham Building, formerly home to bargain chain Filene's Basement.

Emily hosted a Penneys event in New York last night to celebrate the store's launch, and she looked downright stunning in a €10 skirt from the store's AW15 line, which will be available in Boston and hopefully here in Ireland too from next week.

The actress teamed her crushed velvet pencil skirt with a black high-necked crop top, and looked every bit the New York glamour queen in her budget-friendly outfit.

24-year-old Emily is no stranger to the Emerald Isle, and has spoken numerous times about how much she loves this side of the Atlantic.

"I absolutely love Ireland. It's one of the most beautiful places on earth and I have strong ties here," she told the Sunday Independent while visiting Cork in 2013 with her father John and mum Kathleen.

Both my grandmothers are from Ireland and I have spent every summer in Bantry since my father, who is an artist, had the romantic idea 20 years ago to buy an old farmhouse on the west coast and renovate it."

"I love the pubs – the fact that you can find all ages there. It's so easygoing, an old man could be dancing with a young girl having a bit of fun and no one bats an eyelid. It's so relaxed and everyone is so friendly. I'm more of a Smithwick's or Bulmer's girl than a pint of Guinness."

A fan of Penneys AND a Bulmers drinker? Emily sounds like our kind of girl!

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We're having a major love-in with Penneys lately.

Its autumn stock as just landed – and contains a number of key, killer capes, boots, hats and jewellery that we're coveting until pay-day. 

But the retailer also does fun and funky accessories rather well – and when we spotted these AMAZING socks, well, let's just say that we'll be stocking up (socking up?) with at least one pair in each design.

Costing just €3, the items feature either a Mean Girls or Clueless motif, and come in a soft pastel hue. 

Two relevant catch-phrases – "On Wednesdays we wear pink," and "Ugh as if," also adorn the socks.

And we reckon for an added spring in our step, slipping these on under winter boots would be just as much fun as wearing them around the house.

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Penneys strikes again!

It has been announced today that Penneys has welcomed a new beauty product to their already expanding shelves.

Nip + Fab is the new body and skincare range that you can now find on the shelves of retail giants Penneys. Hurrah!

Founded by Maria Hatzistefanis, the Nip + Fab products have countless celebrity fans – including Sienna Miller, Kate Moss and Kylie Jenner. 

And here are just some of the products that you can nab in your local store:

 

Deep Cleansing Fix

This product is designed to banish and eliminate blemishes (yipee!) while also fighting bacteria and clearing up your skin. The formula melts away make up in one quick swipe as well as nourishing and brightening your skin.

 

Glycolic Fix Pads

This one is designed to make your skin appear young and soft. The radiance boosting pads moisturise and tone your skin all in one! It also has blue daisy mixed into it's formula to sooth sensitive skin. 

 

Glycolic Fix Serum

This is for the older woman as it smoothens out lines and wrinkles. It also gives a major help to closing up your pores and gives you more refined skin.

 

Dark Circle Fix 

This 3-in-1 formula reduces the appearance of premature aging and dark circles around the eyes. The fast acting cream has red algae and tetra peptide in it to reduce puffiness and make you have big, bright eyes!

 

As you can see there is something here for everyone so just about no one will be disappointed. 

It is also very wallet-friendly with prices beginning at €8 and the most expensive product is still only €12.

We reckon a trip to Penneys is on the cards, so!

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When you combine one of the country's most-loved stores with one of the internet's biggest stars – you're pretty much guaranteed that the outcome will be pretty spectacular. 

Yes, Penneys has now announced that it is teaming up with YouTube sensation Gabriella, aka @velvetgh0st, for its latest collection – and understandably the result is hugely exciting.

Hitting stores on August 18 (let the countdown begin!), we will DEFINITELY be first in the queue as everything looks amazing.

Explaining what inspired her range, Londoner Gabriella said simply that she loves cats.

The YouTuber added that she has done several really successful Penneys homeware hauls on her channel – which were subsequently so popular with her viewers that the store approached with the offer of a collaboration. 

Admitting that she's hugely excited by the line's release, she stated: "I love Primark, so going in and seeing my face will be a bit surreal to be honest.

"But, yeah it’s amazing."

The items on offer include pastel-coloured bed covers, adorable cat-themed cushions, cups and eye masks. 

Also hitting stores is the rose gold fairy lights which Gabriella said are "one of my favourite products". "I think they're gorgeous," she added, further explaining: "I can just imagine making a little den with loads of cushions, hanging them up; they'd look so nice and sparkly! 

"And the little glass mug too, with the little cat face on it, I really like that."

 

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This morning, armed gunmen stormed a branch of Primark in north west Paris – trapping 18 workers inside.

Thankfully, the hostages have now all been freed, however, the three gunmen have yet to be captured. 

One of the gunmen is an employee of Primark, local reports state.

When the attacks arrived at the shopping mall a little after 6am local time, the 18 individuals were trapped in a staff canteen, although some of their colleagues were able to escape immediately. 

The hostages "were evacuated around 10.30am, one of them was unwell but no-one was injured," police said this afternoon, though the circumstances of their release are still unclear.

The armed men were seen by CCTV entering the mall but have not been filmed leaving the premises – indicating they are still inside.

One worker told Le Parisien he saw people fleeing in a panic: "Everyone was running and screaming 'they are armed, they are armed, we must get out'."

Paris – and indeed, all of France – remains on high-alert after Islamic extremists attacked and killed 20 at the offices of Charlie Hedbo in January.

And last month as ISIS killed 38 in Tunisia, Yassin Salhi, a French lorry drive with extremist links, decapitated his boss before ramming a vehicle into a chemical plant near Lyon.

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Breaking news from AFP confirms that gunmen are holding up a Primark store near Paris.

There are reportedly ten people trapped inside. 

The Primark store (Penneys operates as Primark outside of Ireland) is located at Villeneuve-la-Garenne in the north-west of the city.

Local sources have told news agencies that the men entered the building at around 6.30am local time (5.30am Irish time).

Police have unofficially said they think the incident is "an attempt at armed robbery," but that the situation is developing. Elite forces have now been sent to the area.

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Following its founding on Dublin’s Mary Street back in the Sixties, Penneys has muscled its way into the likes of the UK, Germany, Portugal, and Spain.

It will also shortly open its first store in the US.

And today it was announced that the popular discount retailer will furthermore expand into Italy, following a successful launch in France 18months ago.

With the first branches opening within a year, the company says it has initially committed to three Penneys Italia stores for 2016 alone.

"The research that we've done would indicate that there is a very good market in Italy for the Primark concept," the company told Reuters. 

Penneys now operates in more than 250 stores in nine countries. Ireland – lucky us! – has 38 Penneys stores alone.

The largest store that Penneys, which operates as Primark elsewhere, runs is the sprawling 14,500sq metre branch in Manchester.

The first US store will be unveiled in Boston in September.

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We got a first look at the Primark A/W 15 collection today, and it’s downright amazing. Going by their Snapchat stories, you will be spoilt for choice come September.

There are LOADS of pairs of amazing boots so you will have plenty to chose from once it's that time of year again. The fringe trend is also carrying through to next season as Primark have plenty of fringe bags and shoes alike. 

Were definitely not ready to let go of the summer clothes just yet, but come autumn, everyone will be extremely well dressed in their Penneys best. Here's a look at some of the gorgeous boots featured in the AW collection so far…

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Primark twitter

 Primark's fringe bags that are coming our way look so stylish and we can't wait to get our hands on one (or five)

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Primark have also kept with the lace up trend with these gorgeous black heels

rosieconxxx

We will definitely be re-decorating once this wall-art hits the stores 

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And GREAT NEWS, Primark's in-house make-up range P.S. has also launched a brand new highlighter, set to hit stores in a few months… and it's only €2.50.

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See you in the shops, ladies…

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