Yep, you heard us right, the newest pricey treatment wants to tame and soften your hair down there.

And can you guess what this new beauty product is called?

It's aptly called Fur. 

Co-Founder Lillian Tung spoke to Fashionista all about her new-found wonder product.

“Cosmetics is a crowded place, and pubic hair is an empty space.”

“So I was like, ‘Yeah, no-brainer.’ Everybody has pubic hair, and we should make sure that we help them take care of it, no matter how they want to.”

Lillian, who worked in marketing at L’Oréal, joined childhood friends and sisters Laura and Emily Schubert to create the new and exciting line, which includes a $49 (€43) tube of stubble cream to soothe the area and prevent in-grown hairs after shaving, laser or waxing.

Ms Tung said that she wants Fur to become timeless and has used packaging much like Chanel's to achieve an upper-class feel to the product.

So, when you want to lavish privates with the finest elixirs, Fur will be there.