The internet is positively FULL of them. And while they're not celebrities, to their thousands of followers, they're most certainly very famous.

Welcome to oh-so privileged lives of Instagram's pampered teenagers: a strangely hypnotic world brimming with designer labels, expensive watches, beach-breaks and totally OTT 16th and 18th birthday bashes. 

Now we've stumbled upon Lilli Hymowitz, the so-called 'Prom Queen of Instagram,' who's causing an online storm among her 12,500 (and climbing daily) followers. 

BFFs with the likes of 18-year-old model Hailey Baldwin and 16-year-old singer Madison Beer, her father is the wealthy hedgefunder investor Gregg Hymowitz.

A former pupil at the €40,000-a-year Riverdale Country School, Lilli is now home-schooled privately.

She lives on Manhattan's swish Upper East Side in a century-old €30m abode belonging to her father, but also spends lots of time with her photographer mother, Debby, in her multi-million dollar apartment in the same locale.

 

thinking of being here rn is like looking at a plate of french fries while eating a salad

A photo posted by living lightly (@lillievehymo) on May 7, 2015 at 3:29pm PDT

She evidently likes bikinis and horses – because her Instagram account @lillievehymo is FULL of both. 

Indeed, Lilli has been involved in equestrian competitions since the age of four, and is a seriously accomplished horsewoman now – although partying is increasingly getting in the way of the sport.

This week, an interview she did recently with New York magazine went to print. In it, she admits: "I got a lot of followers when I became friends with some people that have names out there."

 

horseshows nowadays

A photo posted by living lightly (@lillievehymo) on Aug 27, 2015 at 6:01pm PDT

Dubbed a real-life Gossip Girl Serena or Blair by many of her peers, her 16th birthday caused a serious stir: themed Lilli’s Dark Circus, a soiree in her honour was held at Le Bain, a chic cocktail bar in the city's Meatpacking District. 

Teens who attended some months ago still refer to it as the “party of the year.” Probably with good reason too: mega-star Jason Derulo performed.

The heiress admits to having a fake ID and no curfew – and certainly she goes out an awful LOT. She also thinks there are few feelings better then a shower the morning after the night before.

Still, Ms Hymowitz acknowledges that not everything you see online is always the real-deal. "You can edit your life on Instagram," she states in the recent interview. 

"I think people think I’m cooler than I am."